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What is Email on Acid and What are the Alternatives?

Tue, 23 Apr 2024 20:03:27 +0000

Let’s cut right to the chase, shall we? If you want an Email on Acid alternative, you’re here for one of two reasons: You probably realize you’re visiting the Email on Acid blog right now. And you may assume we’ll be biased… that you won’t get an honest comparison of similar tools. That’s understandable. If … Continue reading "What is Email on Acid and What are the Alternatives?"

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Notes from the Dev: Use the Word Rendering Engine to Enhance Outlook Emails

Tue, 16 Apr 2024 14:48:44 +0000

It’s been a minute since the last episode of Notes from the Dev, but this one is worth the wait. We’ve got one of the most recognizable email geeks ever on the show, Mark Robbins. He’ll show us how to enhance Outlook emails by using its Microsoft Word rendering engine to your advantage. If that … Continue reading "Notes from the Dev: Use the Word Rendering Engine to Enhance Outlook Emails "

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Email Testing: The Risks, Costs, and Benefits Explained

Fri, 12 Apr 2024 17:00:00 +0000

Your company already uses lots of different marketing technology. What’s the point of email testing? Do you really need to spend more money on another subscription for another piece of software? It’s likely you already realize how email supports the customer experience and has perhaps the best return on investment (ROI) of any marketing channel. … Continue reading "Email Testing: The Risks, Costs, and Benefits Explained"

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What DMARC Policy Should Senders Use in 2024?

Thu, 04 Apr 2024 17:47:00 +0000

If you never thought about choosing the right DMARC policy before 2024, you’re not alone. Now that Gmail and Yahoo are getting serious about the use of email authentication protocols, many senders and email marketers are trying their best to figure things out. When Gmail and Yahoo announced new sender requirements, perhaps the most important … Continue reading "What DMARC Policy Should Senders Use in 2024?"

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Spring Email Subject Lines: A Garden of Ideas

Wed, 03 Apr 2024 17:07:00 +0000

As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas. Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading "Spring Email Subject Lines: A Garden of Ideas"

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How to Create Your Own Email Marketing Templates

Mon, 01 Apr 2024 14:00:00 +0000

For those tasked with designing and coding email marketing templates without prior experience, the challenge can seem daunting. In today’s digital landscape where email remains a crucial tool for customer engagement, mastering this skill is essential for the efficient creation of email communication. This article aims to provide practical guidance and insights to individuals new … Continue reading "How to Create Your Own Email Marketing Templates"

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Driving Email Engagement: A Complete Guide for Email Marketers

Wed, 27 Mar 2024 17:38:00 +0000

Learn which metrics you should use to measure your email campaign’s success.

The post Driving Email Engagement: A Complete Guide for Email Marketers appeared first on Email On Acid.

What Email Testing Tools Do You Really Need in 2024?

Tue, 26 Mar 2024 14:59:11 +0000

If you put your email program to the test, would it make the grade? The answer may depend on what types of email testing tools you use. We’ve previously explained how there are two types of email optimization testing. Turns out, we may have undercounted. From signup to inbox placement and everything that happens in … Continue reading "What Email Testing Tools Do You Really Need in 2024? "

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Retail Email Marketing Strategy: Keys to Success in 2024

Fri, 22 Mar 2024 17:01:00 +0000

The email inbox is one of the best places for retailers to connect with customers. But, because it’s so effective, retail email marketing is also challenging and competitive. Deals! Coupons! Discounts! Codes! That may be what shoppers want. The only problem is, practically every retailer is sending them the same thing. You would never shout … Continue reading "Retail Email Marketing Strategy: Keys to Success in 2024"

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5 Tips for Mother’s Day Email Marketing Campaigns in 2024

Fri, 15 Mar 2024 17:03:00 +0000

Nobody wants to forget about mom this May. Mother’s Day email marketing is an opportunity to engage with consumers on an emotional level while helping them find the perfect way to say “Thanks,” “I love you,” or “Sorry I was such a pain in the butt all those years.” Your brand can use email campaigns … Continue reading "5 Tips for Mother’s Day Email Marketing Campaigns in 2024"

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Email List Cleaning Best Practices to Improve Your Deliverability

Mon, 11 Mar 2024 17:33:00 +0000

You know that feeling when you visit the dentist and the hygienist asks you how often you floss? That’s the kind of feeling some email senders get when they’re asked about email list cleaning. Good list hygiene is important. It supports email deliverability as well as better, more accurate email engagement rates. Invalid email addresses … Continue reading "Email List Cleaning Best Practices to Improve Your Deliverability"

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Gmail HTML Email Development: Why Your CSS Is Not Working (and More)

Mon, 04 Mar 2024 13:14:00 +0000

In the ever-changing world of email marketing, understanding the ins and outs of Gmail is paramount. We probably don’t have to tell you that a lot of people use Gmail… but we will. According to Sinch Mailjet’s new report, The path to email engagement 2024, 71% of consumers in its global survey said they have … Continue reading "Gmail HTML Email Development: Why Your CSS Is Not Working (and More) "

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Authentic Marketing in Email: How to Add a Human Touch in the Age of AI

Mon, 26 Feb 2024 15:00:00 +0000

As marketers, we all know the incredibly important role automation plays
in our daily lives. However, the more we use it, the more our clients
crave human contact. And believe me, there's no fooling them; they can
spot corporate-speak in automated emails from a mile away.

If you
really want to stand out, you have to speak to them as you would a
friend — in a warm and friendly voice.

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Email QA Checklist: 7 Steps to Nail the Quality Assurance Process

Thu, 22 Feb 2024 13:23:00 +0000

When it comes to effective email marketing, the question of quality vs quantity is easy to answer. Would you rather send a high-quality email campaign to 1,000 subscribers or an ugly, malfunctioning mess to 10,000 of your contacts? Email quality assurance (QA) is the key to optimizing each campaign so you deliver your best to … Continue reading "Email QA Checklist: 7 Steps to Nail the Quality Assurance Process "

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Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI

Wed, 21 Feb 2024 13:53:00 +0000

How do mailbox providers like Gmail and Yahoo know you are who you say you are? When an email arrives at a receiving mail server, what helps them figure out if you’re a spammer, a scammer, or a legitimate sender? Email authentication protocols are the answer. Email fraud is a big problem, especially when it … Continue reading "Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI"

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How to Lose a Subscriber in 10 Days

Mon, 12 Feb 2024 14:39:36 +0000

True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading "How to Lose a Subscriber in 10 Days"

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Commercial During the Big Game Highlights the Importance of Digital Accessibility

Mon, 12 Feb 2024 12:00:00 +0000

The biggest football game of the year is over and the Kansas City Chiefs are repeat NFL champions. A year or two from now, most of us will struggle to remember who played in SB LVIII. It’s some of the commercials that tend to stick with us. Every year, there are wacky ads, celebrity cameos, … Continue reading "Commercial During the Big Game Highlights the Importance of Digital Accessibility"

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What’s the Role of Email in the Customer Experience?

Fri, 09 Feb 2024 15:21:09 +0000

What kind of experience are you delivering to your customers’ inboxes? Is it engaging, informative, and valuable? Or is it annoying, irrelevant, and easy to ignore? We’d all like to believe that subscribers are eagerly anticipating our brand’s next newsletter or promotional campaign. Those email performance metrics, however, might be telling you a different story. … Continue reading "What’s the Role of Email in the Customer Experience?"

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Email Marketing Design: Get Great Ideas from B2C Brands

Fri, 02 Feb 2024 13:57:00 +0000

Remember when every email marketing design in your inbox had an orange CTA button? Or when emails used reaction GIFs left and right? Or how soothing IKEA-style neutrals dominated email design for a few years? Does it feel like email marketing design trends change more often than the latest fashions, the lingo Gen-Z uses, or … Continue reading "Email Marketing Design: Get Great Ideas from B2C Brands"

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Email Rendering and Deliverability: How to See the Future in the Inbox

Wed, 31 Jan 2024 17:51:21 +0000

Email deliverability is a nuanced topic. There are a lot of layers around optimizing emails so that they reach the inbox. For one thing, you need the right email infrastructure to get messages delivered from one server to another. You need to think about email authentication protocols that verify you as the sender. You’ve got … Continue reading "Email Rendering and Deliverability: How to See the Future in the Inbox"

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Beat the Average Email Open Rate with These Strategic Tips

Fri, 26 Jan 2024 13:55:00 +0000

Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading "Beat the Average Email Open Rate with These Strategic Tips"

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New Year, New UI: Check Out Email on Acid’s Updated User Interface

Wed, 24 Jan 2024 14:28:46 +0000

Ahhhh the New Year, a time when we reinvent ourselves in hopes of a healthier, smarter, more enjoyable 365 days (366 this year). On average, a New Year’s resolution lasts just under four months. Not bad! But we can do better. At Sinch Email on Acid, our New Year’s resolution is here to stay. It’s … Continue reading "New Year, New UI: Check Out Email on Acid’s Updated User Interface "

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HTML Email Background Image Optimization Guide

Fri, 19 Jan 2024 12:21:00 +0000

In the realm of email marketing, design plays a crucial role in capturing your audience’s attention. Background imagery and graphics can effectively elevate your email campaigns. Beyond just looking good, an email background image helps convey brand identity and create a cohesive experience. In this article, we’ll explore how you can add background images into … Continue reading "HTML Email Background Image Optimization Guide "

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Why Now is a Good Time for B2B Email List Hygiene

Thu, 11 Jan 2024 19:29:26 +0000

Lots of people use the new year to start fresh and clean up their acts. For B2B email senders, a closer look at email list hygiene may be in order. Updating your organization’s contact data is always a good idea. But if you haven’t been paying attention to your B2B email list recently, you may … Continue reading "Why Now is a Good Time for B2B Email List Hygiene"

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Email Marketing in 2024: What to Expect in the Inbox and Beyond

Fri, 05 Jan 2024 14:52:57 +0000

Predictions. Expectations. Opinions. We all have them. Why should you care about what we think about email marketing in 2024? Because we care about email, that’s why. The team at Sinch Email on Acid subscribes to the mission of simplifying email marketing’s many complexities. And from the looks of it, things could get pretty complicated … Continue reading "Email Marketing in 2024: What to Expect in the Inbox and Beyond "

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Get Ready for New Bulk Sender Requirements from Gmail and Yahoo

Wed, 20 Dec 2023 15:49:19 +0000

Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading "Get Ready for New Bulk Sender Requirements from Gmail and Yahoo"

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How to Get Rid of White Lines in Outlook Emails

Mon, 18 Dec 2023 15:02:00 +0000

Are your emails plagued by lines? Find out how to fix the notorious Outlook white line bug.

The post How to Get Rid of White Lines in Outlook Emails appeared first on Email On Acid.

The Power of Simple Email Design: Will It Work for Your Brand?

Wed, 06 Dec 2023 19:26:56 +0000

Why would Parcel, a platform created for those who code HTML emails, send plain-looking emails to its customers and subscribers? Could there be a reason to send your list a very simple email design? When the team tested their flashier HTML designs against simple, text-based emails … the simple email design won. (Yeah, our minds were … Continue reading "The Power of Simple Email Design: Will It Work for Your Brand?"

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Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp

Mon, 04 Dec 2023 19:36:01 +0000

What does the future of email have in store for senders, subscribers, and email geeks like you? It’s a question we seem to ponder on a perennial basis. But this year at Email Camp, we heard from one of the most respected thought leaders in the industry on the topic of where email is heading … Continue reading "Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp"

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The History of Email: Digging Into the Past, Present, and Future

Thu, 30 Nov 2023 15:00:00 +0000

Email history is a long and winding road that covers more than a half-century of electronic communication. And believe it or not – there are quite a few interesting backstories surrounding the origins of email. Whether you’re here because you’re a curious email geek, or you’re trying to write a paper about the history of … Continue reading "The History of Email: Digging Into the Past, Present, and Future"

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Let it Snow: How to Use CSS Animations in Holiday Emails

Mon, 27 Nov 2023 17:00:00 +0000

The holidays and little surprises go together like hot cocoa and marshmallows. Looking for a way to add a little extra joy to your holiday email campaigns? We’ve got the perfect inbox stocking-stuffer. It’s been five years since our friend Jay Oram of ActionRocket showed us how to create animated falling snowflakes in an HTML … Continue reading "Let it Snow: How to Use CSS Animations in Holiday Emails"

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How People with Color Blindness See Your Holiday Email Campaigns

Wed, 22 Nov 2023 14:00:00 +0000

The holidays are colorful time of year. It’s the perfect opportunity to showcase festive and vibrant email designs. But not all of us perceive colors in the same ways. Color blindness impacts how millions of people experience the holidays. As you prepare to send seasonal promotions to the inboxes of your subscribers, it’s important to … Continue reading "How People with Color Blindness See Your Holiday Email Campaigns"

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The Dark Mode Email Development and Design Guide

Mon, 20 Nov 2023 17:19:00 +0000

Whether you’re designing a website, building an application, or developing an email – dark mode is a force to be reckoned with. There was a time when it seemed like only people who wrote code preferred dark mode settings. Now it’s gone mainstream. That includes dark mode email designs in many inboxes. Some people like … Continue reading "The Dark Mode Email Development and Design Guide "

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Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?

Mon, 13 Nov 2023 15:14:00 +0000

Media queries are an effective and reliable way for developers to code responsive email designs. Getting campaigns to display in a way that works across mobile devices with various screen sizes is crucial if you want to deliver an acceptable experience to every subscriber. But this task isn’t always easy… 2023 research from Sinch found … Continue reading "Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?"

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2023 Holiday Email Marketing Strategy and Optimization

Fri, 10 Nov 2023 15:26:00 +0000

Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.

In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.

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Bringing You Apple Mail Previews on the Newest iPhones

Tue, 07 Nov 2023 16:14:52 +0000

Apple unleashed the new iPhone 15 back in September. Do you know how your emails are rendering on these mobile devices? The only way to know for sure is to test and preview every campaign before you hit send. That’s why the team at Sinch Email on Acid is excited to announce the release of … Continue reading "Bringing You Apple Mail Previews on the Newest iPhones "

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Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices

Wed, 01 Nov 2023 13:47:00 +0000

You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading "Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices"

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Double-Check Your Black Friday Email Strategy for 2023

Mon, 30 Oct 2023 15:46:00 +0000

It’s right around the corner… Black Friday, Cyber Monday, and the onslaught deals for the rest of the holiday shopping season are about to land in email inboxes. Marketing teams have been busy planning, writing, designing, and reviewing campaigns, hoping their brand stands out. Now, it’s almost the moment of truth. There’s a lot riding … Continue reading "Double-Check Your Black Friday Email Strategy for 2023"

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The Email Customer Journey: A Complete Guide for Marketing Strategy

Tue, 24 Oct 2023 15:04:00 +0000

They say a thousand mile journey begins with a single step. The customer journey often begins with a single email. Every interaction you have with someone is a chance to build a relationship. Some people will follow you on social media. Some might grab a business card at an in-person event or attend a webinar. … Continue reading "The Email Customer Journey: A Complete Guide for Marketing Strategy"

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The Strategy for an Effective Email Nurture Campaign

Wed, 18 Oct 2023 15:49:40 +0000

Capture leads, persuade them to purchase, and convert them into customers. That’s your job as a marketer. So, the idea of “nurturing” your new leads may sound like the wrong choice of words. After all, to nurture means to care, encourage, and protect. It’s about helping someone or something grow and thrive. Nurturing is what … Continue reading "The Strategy for an Effective Email Nurture Campaign "

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Emojis in Subject Lines: Do They Really Improve Email Performance?

Tue, 17 Oct 2023 14:17:00 +0000

Emojis are a big part of modern-day marketing. Find out how to use them in your email campaigns.

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Black Friday Email Disasters and How to Avoid Them

Tue, 26 Sep 2023 14:31:41 +0000

By now, if your Black Friday email marketing strategy isn’t already locked in, it should be taking shape. You know the plan for promotions like the back of your hand. Email copy is being written, designs are being created, and the countdown to the biggest shopping weekend of the year is ticking away quickly. Email … Continue reading "Black Friday Email Disasters and How to Avoid Them "

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Preheader Text: How to Use the Email Subject Line’s Secret Weapon

Thu, 21 Sep 2023 20:40:00 +0000

With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.

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How to Write Alt Text for Better Accessibility in Emails

Tue, 19 Sep 2023 13:33:39 +0000

They say a picture is worth a thousand words. So, how do you take on the challenge of effectively describing images in emails for subscribers using assistive technology like screen reading software? Understanding how to write alt text for images is a key step toward improving email accessibility – not just for your subscribers with … Continue reading "How to Write Alt Text for Better Accessibility in Emails"

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HTML Email Boilerplate for Coding Responsive Marketing Campaigns

Thu, 14 Sep 2023 15:12:00 +0000

Are you looking for a head start on fixing all the client quirks that emails encounter in the wild?

Try our boilerplate, and hit the ground running.

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7 Signs You Might be an Email Spammer (And What to Do About It)

Wed, 06 Sep 2023 16:40:09 +0000

You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading "7 Signs You Might be an Email Spammer (And What to Do About It)"

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How an Email Preference Center Increases Engagement and Reduces Churn

Tue, 29 Aug 2023 12:54:00 +0000

Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.

The post How an Email Preference Center Increases Engagement and Reduces Churn appeared first on Email On Acid.

Email Branding: Create a More Consistent Inbox Experience

Thu, 24 Aug 2023 14:54:40 +0000

People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends. Do it right and you’ll build not … Continue reading "Email Branding: Create a More Consistent Inbox Experience"

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B2B Email Marketing Best Practices and the Biggest Myths

Thu, 17 Aug 2023 13:26:11 +0000

To paraphrase the ‘70s classic rock song, email marketers are “taking care of business every day in each and every way.” However, a business-to-business (B2B) email marketing strategy often requires a unique approach. If you’ve been strictly sending emails to consumers up until now, there are some B2B email marketing best practices you should know … Continue reading "B2B Email Marketing Best Practices and the Biggest Myths "

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Notes from the Dev: Email Accessibility Insights for Developers

Tue, 15 Aug 2023 15:14:43 +0000

If you’ve hung around this blog long enough, you’ve probably noticed that I believe coding accessible emails is a very big deal. So, I was thrilled to bring someone on the show who cares just as much about this important topic as me. Najee Bartley is a Salesforce Marketing Cloud developer who is also a … Continue reading "Notes from the Dev: Email Accessibility Insights for Developers"

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Put Your Best Emails Forward – Start Testing on New Clients and Devices

Mon, 14 Aug 2023 14:43:03 +0000

People on your email list are updating their phones, software, and mobile operating systems all the time. The only way to be 100% confident your messages render and function as expected is to test before you send. That also means it’s extremely important to preview email campaigns on the newest and most popular clients and … Continue reading "Put Your Best Emails Forward – Start Testing on New Clients and Devices"

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Abandoned Cart Email Strategies and Examples

Mon, 07 Aug 2023 18:55:00 +0000

Even though a large number of readers drop off your shopping cart page, there is still great potential to re-engage and successfully convert this group of visitors.

In this blog, we’re going to break down why having a cart abandonment strategy in place is critical to your mailing strategy. Plus, we’ll share some helpful tips to make a successful cart abandonment campaign.

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Dark Mode vs. Light Mode: What’s a Better User Experience?

Thu, 27 Jul 2023 17:06:00 +0000

Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading "Dark Mode vs. Light Mode: What’s a Better User Experience?"

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Back-to-School Email Marketing Strategy That Gets an A+

Mon, 24 Jul 2023 15:43:55 +0000

Whether you’re marketing to parents, students, or teachers, the back-to-school season is a rite of passage every August. There are brand new pencils to sharpen and fresh notebooks to fill. “Lucky” sports gear for tryouts to clinch your spot. And of course, fresh ‘fits that impress during homeroom. Now is when buyers aren’t just shopping, … Continue reading "Back-to-School Email Marketing Strategy That Gets an A+"

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Product Update: Setting New Standards for Compliance and Security

Tue, 18 Jul 2023 14:38:54 +0000

Sinch Email on Acid has been a longtime provider of industry leading email testing with the best email preview functionality in the industry, comprehensive testing, and deep analytics. And no matter if you’re a large-scale enterprise, or a small-scale freelancer, we have the technology you need to put your best email forward 100% of the … Continue reading "Product Update: Setting New Standards for Compliance and Security "

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Use an Email Marketing Checklist: The Secret to a Successful Campaign

Mon, 17 Jul 2023 13:18:00 +0000

Even the best of us make mistakes sometimes. But our ultimate pre-deployment email checklist was designed to help you eliminate the mistakes in your email production process to ensure a flawless campaign every time you set a send.

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How to Adjust HTML Image Padding and Spacing in Emails

Fri, 14 Jul 2023 15:03:00 +0000

Learn how to get rid of extra space that shows up under email images.

The post How to Adjust HTML Image Padding and Spacing in Emails appeared first on Email On Acid.

Notes from the Dev: Salesforce Email Coding Tips for Beginners

Wed, 12 Jul 2023 13:08:46 +0000

Watch Notes from the Dev: Video Edition and find out how to start coding campaigns in Salesforce Marketing Cloud.

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Outlook HTML Emails: How to Fix 11 Common Rendering Issues

Thu, 29 Jun 2023 16:06:00 +0000

Outlook can be a frustrating client to deal with. Here area a few coding tips and workarounds to help you create beautiful emails in Outlook 2016.

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How to Increase Your Click Rate in Email Marketing

Tue, 20 Jun 2023 12:07:00 +0000

When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you … Continue reading "How to Increase Your Click Rate in Email Marketing"

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HTML Email Development Best Practices: Rules to Code By

Thu, 08 Jun 2023 15:28:00 +0000

Save time and send better emails with these best practices for email development and design.

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Looking for an Email Renderer? Here’s What You Need to Know

Mon, 05 Jun 2023 18:18:23 +0000

As human beings, we all see the world differently, right? The way you interpret a story, a song, or a painting will be different from your friend’s interpretation. While email clients are far from human – they are a little bit like that too. Gmail, Outlook, Apple Mail, AOL, and Yahoo Mail – they all … Continue reading "Looking for an Email Renderer? Here’s What You Need to Know"

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Onboarding Email Examples for More Successful and Sticky Customers

Thu, 25 May 2023 13:54:57 +0000

Put yourself in the shoes of one of your new customers. You’ve finally whipped out your credit card, punched in all the numbers, and hit purchase. Phew. You can’t wait to get started. You’ve heard so much about this thing from about a hundred different emails, right? But after you pay… Crickets. We’re willing to … Continue reading "Onboarding Email Examples for More Successful and Sticky Customers "

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The Pros and Cons of Email Coding with Artificial Intelligence

Thu, 18 May 2023 14:11:34 +0000

The world feels like it’s changing faster than you can say “recurrent neural network.” Generative artificial intelligence (AI) is a driving force behind that change. Adoption of AI technology, including OpenAI’s ChatGPT, Google’s Bard, and image generators like DALL-E have everyone talking and wondering. What will the world of work look like within the next … Continue reading "The Pros and Cons of Email Coding with Artificial Intelligence "

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How to Make the Most of Your Unsubscribe Page

Tue, 16 May 2023 15:54:18 +0000

Seeing that unsubscribe rate tick up after launching an email campaign you’re really proud of can lead to a sinking feeling in your stomach. As an email marketer, that hurts a little, and it’s hard not to take personally, right? Was it something you sent? Break-ups like these can leave an email marketer feeling a … Continue reading "How to Make the Most of Your Unsubscribe Page"

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A Complete Guide to Building Effective Emails and Landing Pages

Thu, 11 May 2023 13:50:21 +0000

On the winding road that is the customer journey, emails and landing pages are two crucial connections along the path to purchase. One leads to the other. A landing page that’s designed to collect new contacts helps you build your email list. Just as importantly, email marketing sends subscribers to pages on your website where … Continue reading "A Complete Guide to Building Effective Emails and Landing Pages"

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Notes from the Dev: Using CSS Variables in an Interactive Wordle Email

Tue, 09 May 2023 14:03:34 +0000

Interactive emails are showstoppers that really help you stand out in the inbox. But they’re not easy to pull off unless you’ve got some serious email coding skills. In this episode of Notes from the Dev: Video Edition, we’ve got just the guy (or bloke) for the job. Jay Oram of the digital agency ActionRocket … Continue reading "Notes from the Dev: Using CSS Variables in an Interactive Wordle Email "

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Funny Email Examples that Prove Humor is a Winning Marketing Tactic

Tue, 02 May 2023 17:03:00 +0000

Here’s a silly marketing joke for you: Q: What is a pirate’s favorite marketing tactic? A: A webinAAARRRR! (Go ahead, Slack it to your events manager. We’ll wait.) Funny emails can be risky because humor doesn’t always translate the way the writer intends. If you send that joke out to your email list, and you … Continue reading "Funny Email Examples that Prove Humor is a Winning Marketing Tactic"

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Build Better Accessibility Into Your Email Design System

Fri, 28 Apr 2023 15:34:31 +0000

When you start to understand email accessibility and everything that goes into it, changing how you design and code campaigns might feel like a major undertaking. But don’t worry, it will become second nature once accessibility is part of your defined processes. What defined processes you ask? We’re talking about starting an email design system, … Continue reading "Build Better Accessibility Into Your Email Design System"

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DIY Email Marketing: 6 Tips for One-Person Teams

Wed, 26 Apr 2023 15:09:00 +0000

Are you flying solo when it comes to running the email show? Come on now… DIY email marketing can’t be that hard, right? Sending email seems simple. All day long, we fire off personal and work emails. But as any email marketer knows, there’s about a thousand items on your checklist, from timing campaigns correctly … Continue reading "DIY Email Marketing: 6 Tips for One-Person Teams"

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Responsive Email Design Challenges? Try Mobile-First Email Coding

Mon, 24 Apr 2023 13:53:38 +0000

What’s your biggest email design and development challenge? When we asked thousands of senders to choose their top three challenges, the task of creating responsive email campaigns was the first thing on the list. A mobile-first email design approach could make things a whole lot easier. For some email developers, this is a bit of … Continue reading "Responsive Email Design Challenges? Try Mobile-First Email Coding"

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How Artificial Intelligence and ChatGPT are Changing Email Marketing

Thu, 20 Apr 2023 13:49:00 +0000

While it’s just the beginning for AI in email, in this blog we’ll discuss current AI software already on the market. From virtual sales assistants to complex algorithms that send 1:1 messaging, let’s explore how AI is changing email marketing forever.

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Tracking Pixels in Email: Everything You Need to Know

Tue, 18 Apr 2023 13:51:16 +0000

It’s a tiny little image in your email marketing campaigns. But tracking pixels pack a pretty big punch. Email marketing is a powerful tool to reach out to customers and promote your products and services. However, to make the most out of your email marketing campaigns, you need to track how your emails perform. This … Continue reading "Tracking Pixels in Email: Everything You Need to Know"

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Six Code Generators to Help You Build HTML Emails Faster

Fri, 14 Apr 2023 15:34:05 +0000

Not everyone is blessed with the skill of coding. The typical digital marketer may have limited knowledge of HTML and CSS, not mention the differences between web and email development. So, what happens to non-developers when you need to touch the code in an HTML email and looking at it makes your eyes cross? Code generators … Continue reading "Six Code Generators to Help You Build HTML Emails Faster"

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Notes from the Dev: Gmail Clipping and Enterprise Personalization

Tue, 11 Apr 2023 16:05:20 +0000

Gmail clipping can be an issue for lots of emails. Sometimes, unnecessary lines of code are the culprit because, even though there’s nothing there, it still causes bloat. One way that can happen is when senders using enterprise software include dynamic, personalized content in email campaigns. In this episode of Notes from the Dev: Video … Continue reading "Notes from the Dev: Gmail Clipping and Enterprise Personalization "

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How to Write Creative CTAs for Better Email Engagement

Fri, 07 Apr 2023 13:51:48 +0000

When we talk about calls to action (CTAs), there are probably a handful of phrases that immediately pop into your head: Shop Now, Read More, Download Today, Contact Us, or even Click Here (hopefully not that last one). Because you’re an email marketer, you’ve seen those words a million times. But the truth is, so … Continue reading "How to Write Creative CTAs for Better Email Engagement "

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Email Marketing Books: 15 Reads to Improve Your Strategy

Wed, 05 Apr 2023 18:12:14 +0000

Whether you’re just ramping up your email marketing career or are a seasoned veteran who needs a fresh spark of inspiration, sometimes the simple act of reading a few books can infuse you with new energy and strategies. Here’s a list of 15 of the best email marketing books from the past couple decades. Peruse … Continue reading "Email Marketing Books: 15 Reads to Improve Your Strategy"

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Will the New Outlook for Windows Change Everything for Email Developers?

Mon, 03 Apr 2023 13:52:14 +0000

There are email developers all around the world with a few extra gray hairs and wrinkles thanks to challenges that Microsoft Outlook causes us. But take heart my friends! There may be an end to the nightmare of coding emails for desktop versions of Outlook. Last year, Microsoft announced it plans to release a new … Continue reading "Will the New Outlook for Windows Change Everything for Email Developers? "

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Pure Imagination: Could ChatGPT Be More Creative Than You?

Tue, 28 Mar 2023 15:13:32 +0000

Whenever people start freaking out about the possibility of artificial intelligence (AI) taking our marketing jobs away, one argument always provides some comfort… Only humans can truly be creative. No piece of technology can ever replace human ingenuity and originality. Right? After all, programs like ChatGPT can only write subject lines, campaign copy, and code … Continue reading "Pure Imagination: Could ChatGPT Be More Creative Than You?"

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Gmail Promotions Tab: Is it Really That Bad for Marketers?

Thu, 23 Mar 2023 14:37:00 +0000

Of all of the email clients out there, Gmail is one that gives us some pretty big headaches. It’s the most popular email clients in the world with 1.8 billion users and the Gmail app has a 53% market share in the U.S. So standing out in Gmail inboxes is crucial. But what if you … Continue reading "Gmail Promotions Tab: Is it Really That Bad for Marketers?"

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Email Camp 2023 is Coming: Want to be a Speaker?

Tue, 21 Mar 2023 13:19:18 +0000

If you were the kind of kid who loved summer camp, you waited all year to go back and relive the experience of meeting new people, learning new things, and discovering a world away from home. That’s kind of how I feel waiting for the return of Email Camp. It’s still months away, but we’re … Continue reading "Email Camp 2023 is Coming: Want to be a Speaker?"

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The State of Email Marketing Teams in 2023 | Inbox Insights Results

Fri, 17 Mar 2023 13:37:15 +0000

How many email marketers does it take to change a lightbulb? That is not a question we asked senders in the Inbox Insights 2023 survey. So, you’re going to have to come up with your own punchline. We did, however, ask a bunch of relevant questions and got some interesting results. (No joke.) You can … Continue reading "The State of Email Marketing Teams in 2023 | Inbox Insights Results"

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Email CTA Best Practices: How to Get More Clicks and Conversions

Wed, 15 Mar 2023 13:37:52 +0000

Every email campaign presents a series of hoops you hope your subscribers will jump through. Did it make it to the inbox? Check. Did they open the email? Check. And then…the moment of truth. Did they actually click on your call to action (CTA)? Email marketers spend a lot of time agonizing over deliverability and … Continue reading "Email CTA Best Practices: How to Get More Clicks and Conversions"

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Will the Rise of ChatGPT Help Email AI Cross the Chasm?

Fri, 10 Mar 2023 17:14:08 +0000

If you feel like society is on the edge of some sort of monumental shift in the way we work, create, and even live, you’re probably onto something. And you’re not alone. The sudden, viral rise of OpenAI’s ChatGPT is causing disruption across the tech world. Many email marketers are also wondering how ChatGPT and … Continue reading "Will the Rise of ChatGPT Help Email AI Cross the Chasm?"

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Inbox Insights 2023: The Email Developer Perspective

Thu, 09 Mar 2023 15:35:58 +0000

Our friends and colleagues over at Sinch Mailjet released a new report that’s based on a survey of more than 3,200 email senders around the world. Inbox Insights 2023 is loaded with interesting information as well as actionable advice based on the results. But there was so much data to unpack in the email marketing … Continue reading "Inbox Insights 2023: The Email Developer Perspective"

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Schema Markup for Emails: Using Structured Data with Gmail

Tue, 07 Mar 2023 15:32:36 +0000

While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading "Schema Markup for Emails: Using Structured Data with Gmail"

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25 of the Best Marketing Newsletters for Email Geeks

Fri, 03 Mar 2023 19:42:45 +0000

While you probably spend plenty of time writing, designing, coding, and analyzing the performance of your own newsletters, there’s something to be said about carefully curating a personal inbox experience. So, what marketing newsletters are you reading? If you need some suggestions, we’ve got them. This list includes marketing newsletters that are written for email … Continue reading "25 of the Best Marketing Newsletters for Email Geeks"

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Who Really Invented Email? Three Origin Stories of the Inbox

Fri, 24 Feb 2023 20:52:00 +0000

Alexander Graham Bell gets credit for inventing the telephone. Thomas Edison invented the electric light bulb. Or at least – those are the stories we hear and believe. But who is the inventor of email? In many ways, email communication is just as important to our daily lives as the telegraph and telephone were once … Continue reading "Who Really Invented Email? Three Origin Stories of the Inbox"

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Email Copywriting: Tips for Crafting Persuasive and Compelling Content

Mon, 20 Feb 2023 17:25:00 +0000

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don't have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

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Email Accessibility: A Complete Guide for Marketers, Designers, and Developers

Thu, 16 Feb 2023 13:50:00 +0000

Accessibility is a topic that is often swept under the rug in the email world.

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

The post Email Accessibility: A Complete Guide for Marketers, Designers, and Developers appeared first on Email On Acid.

Two Types of Email Optimization Testing that Improve Performance

Tue, 14 Feb 2023 17:20:28 +0000

Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have … Continue reading "Two Types of Email Optimization Testing that Improve Performance"

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Choosing an Email Service Provider: 11 Key Questions Before You Buy

Fri, 10 Feb 2023 14:18:00 +0000

Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider.

While this is not an exhaustive list of questions, here are 9 critical questions you must consider before choosing your ESP.

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Email Marketing Skills: How to Go From Good to Great

Thu, 09 Feb 2023 18:57:36 +0000

What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading "Email Marketing Skills: How to Go From Good to Great"

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Email Marketing and SEO Strategies: What are the Connections?

Fri, 03 Feb 2023 16:16:31 +0000

The email inbox and the search engine – they’re two of the most important places for brands and digital marketers to make connections with customers and prospects. But are there any connections between email marketing and SEO (search engine optimization)? SEO and email marketing are two distinct practices, and they often come into play at … Continue reading "Email Marketing and SEO Strategies: What are the Connections?"

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10 Ways to Make an Email Referral Campaign that Converts

Wed, 01 Feb 2023 14:10:00 +0000

Achieving marketing goals and growth month over month, year over year can be challenging. However, marketers often overlook one of the most effective forms of acquiring new customers: referral marketing.

Read on for the characteristics of a killer referral campaign that will convert.

The post 10 Ways to Make an Email Referral Campaign that Converts appeared first on Email On Acid.

Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love

Mon, 30 Jan 2023 20:25:15 +0000

Love is in the air this Valentine’s Day, and you can help improve brand love – and conversions and sales – by increasing your email open rates. Learn how to take advantage of open hearts this Love Day and increase your open rates. “Love is in the air.” A bit cheesy? Maybe. But people really … Continue reading "Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love"

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Notes from the Dev: Coding Interactivity for Event Email Marketing

Tue, 24 Jan 2023 17:08:21 +0000

Interactive emails can be intimidating for many developers. That includes me. It can seem a little scary because of the uncertainty. How much extra coding and time will it take? Will email clients support the interactive code? How many of our subscribers will actually be able to experience it? Those are all great questions to … Continue reading "Notes from the Dev: Coding Interactivity for Event Email Marketing"

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What is DKIM for Email Authentication and How Does it Work?

Mon, 23 Jan 2023 10:00:00 +0000

Do you have questions about what DKIM is and how it works? Get the inside scoop on your sender's digital signature and what it means for your campaign's deliverability.

The post What is DKIM for Email Authentication and How Does it Work? appeared first on Email On Acid.

Tutorial: How to Code Your Own Editable Mailchimp Email Templates

Thu, 19 Jan 2023 14:41:32 +0000

A lot of people use Mailchimp for email marketing. The marketing platform, which began as an email service provider (ESP) back in 2001, has millions of users. And it’s popular with both small businesses and entrepreneurs as well as larger companies. So, whether it’s for an employer or a client, there’s a good chance you’ll … Continue reading "Tutorial: How to Code Your Own Editable Mailchimp Email Templates"

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Successful Email Marketing: Good Habits and Best Practices for 2023

Fri, 13 Jan 2023 14:51:49 +0000

Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading "Successful Email Marketing: Good Habits and Best Practices for 2023"

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Conditional CSS for Email: What Developers Need to Know

Wed, 11 Jan 2023 15:04:30 +0000

An HTML email that renders perfectly in every client is a developer’s frustratingly elusive white whale. While many email clients have improved support for certain features over the years, there are still a lot of differences that make it impossible to create an email that looks exactly the same across every device and client. But … Continue reading "Conditional CSS for Email: What Developers Need to Know"

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How to Format Email Code and Improve Efficiency

Fri, 06 Jan 2023 16:01:00 +0000

Learn how to properly format email code and why it is an important part of the email development process.

The post How to Format Email Code and Improve Efficiency appeared first on Email On Acid.

2023 Graphic Design Trends for Email Marketing Campaigns

Thu, 05 Jan 2023 17:36:24 +0000

Who actually has time to keep up with the latest in fashion? Because, honestly, it can be kind of overwhelming. Are we mixing patterns now, or is that still a bad idea? Should you toss those clothes you have shoved in the back of your closet from the 90s or are they suddenly back in … Continue reading "2023 Graphic Design Trends for Email Marketing Campaigns"

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Year in Review: Email on Acid in 2022

Fri, 30 Dec 2022 15:35:47 +0000

Even though a year can fly by like nobody’s business, that doesn’t mean there was no time to get stuff done. A lot can happen over the course of 365 days. Many of us are about to do a little self-reflection as we head into 2023, and that’s a good thing. SaaS brands can look … Continue reading "Year in Review: Email on Acid in 2022"

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How Email on Acid Proves Our Commitment to Security and Privacy

Wed, 28 Dec 2022 15:01:33 +0000

Talking the talk and walking the walk are two very different things. In the digital world, there aren’t many topics that are more important than security, privacy, and compliance. They’re not something you want to brag about unless you’re truly doing what it takes. Sinch Email on Acid is proud to announce that we’ve taken … Continue reading "How Email on Acid Proves Our Commitment to Security and Privacy"

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Drag-and-Drop Email Builders vs DIY Development: Pros and Cons

Wed, 21 Dec 2022 13:44:00 +0000

When it comes to building emails, you’ve got options. There are plenty of drag-and-drop email builders that let you plop standard blocks into place. There are also custom-coded email designs that usually require a developer to build them. Is one of these options better than the other? You’ve probably already guessed that the answer is … Continue reading "Drag-and-Drop Email Builders vs DIY Development: Pros and Cons"

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How to Handle Email List Segmentation: 8 Winning Tips

Tue, 20 Dec 2022 11:16:00 +0000

You got someone to opt-in to your list, hooray! But wait… don’t celebrate just yet. If you are going to successfully convert this new subscriber from your emails, you can’t just blast ‘em with general, impersonalized content. So how can you send out emails that speak to an individual and not a crowd? It’s all about list segmentation, people!

Read on for 8 list segmentation tips to boost your bottom line AND check out our infographic on this topic here!

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Thought Leadership Marketing Strategy: Nurturing Leads with Email

Fri, 16 Dec 2022 14:25:00 +0000

Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite. Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, are included in, or that … Continue reading "Thought Leadership Marketing Strategy: Nurturing Leads with Email"

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Notes from the Dev: How to Use Faux Absolute Positioning in Email

Tue, 13 Dec 2022 21:47:31 +0000

Here’s a tight spot that email developers will be very familiar with. You get an email campaign mockup from a designer and in order to make it both functional and accessible, you need to use overlapping elements. As developers, it’s our job to make the email look as close to the proposed design as possible. … Continue reading "Notes from the Dev: How to Use Faux Absolute Positioning in Email"

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Plain Text vs HTML Emails: What Works Best?

Mon, 12 Dec 2022 19:26:03 +0000

Is minimalism still in? Is it better to keep it simple, stupid? Or should you try to stun your subscribers with animated images and colors galore? Plain text versus HTML emails: which one should you use for your next email campaign? When email marketers and developers look at an interactive email campaign with an eye-popping … Continue reading "Plain Text vs HTML Emails: What Works Best?"

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Get to Know the Spamhaus Project: The Biggest Name in Blocklists

Fri, 09 Dec 2022 15:19:29 +0000

The more you learn about email deliverability and spam, the more you hear the term ‘blocklist.’ But what is a blocklist? Why are they bad to be on? Furthermore – who owns and runs these blocklists? Well, one of the biggest players is Spamhaus. No, it is not a German restaurant that serves processed mystery meat. … Continue reading "Get to Know the Spamhaus Project: The Biggest Name in Blocklists"

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Do You Really Need a “View This Email in Your Browser” Link?

Fri, 02 Dec 2022 15:01:01 +0000

In a perfect world, every email you brainstorm, design, and code would display just as you imagined in every inbox. Unfortunately, the world is far from perfect. That’s why many email marketers add a “view in browser” link to their campaigns. You’ve probably noticed that some emails include this link, while others don’t. So is … Continue reading "Do You Really Need a “View This Email in Your Browser” Link?"

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Using an Email Preview Tool: Why Email Client Testing Matters

Thu, 01 Dec 2022 18:02:21 +0000

Ever wish you could see into the future of your email marketing campaigns? What if you had some sort of “Spidey-sense” that helped you catch problems with emails before they ended up in inboxes? That’s what an email preview tool can do for you. Picture this… You’ve dedicated days, weeks, and maybe even months to … Continue reading "Using an Email Preview Tool: Why Email Client Testing Matters"

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How to Use Email Personalization to Boost Subscriber Engagement

Tue, 22 Nov 2022 14:00:00 +0000

What if your email subscribers loved receiving your emails? Not just tolerated them as the way to learn about an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to hitting unsubscribe)? What if they actually looked forward to seeing your company’s name in their inbox? … Continue reading "How to Use Email Personalization to Boost Subscriber Engagement"

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8 Grammar and Style Mistakes That Affect Email Conversion Rates

Mon, 21 Nov 2022 13:05:00 +0000

Let’s eat Grandma! That, right there, is why punctuation matters. While that exact sentence is unlikely to pop up in your email content, don’t you wonder what other simple mistakes detract from your message? Effective and highly converting email copy is more than just figuring out what story to tell. It’s also about how you … Continue reading "8 Grammar and Style Mistakes That Affect Email Conversion Rates"

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Why Email Marketing Wins in a Struggling Global Economy

Wed, 16 Nov 2022 15:27:00 +0000

When the economy takes a turn for the worse, uncertainty abounds. Yet, although the world seems to be heading for difficult and uncertain times, we’re certain about one thing: Even a global recession won’t kill email marketing. Honestly, we’d probably say that no matter what. This time, however, we’ve also got some research to back … Continue reading "Why Email Marketing Wins in a Struggling Global Economy"

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How to Build a Better Email Footer for a Lasting Impression

Wed, 16 Nov 2022 14:40:40 +0000

So you’ve made a great first impression with a perfectly primed subject line, email header, and email body. You’ve boosted your open rate and click-through rate. What’s left? Now that you’ve opened the door for your customer, don’t forget to make a lasting impression. Even though the footer sits discreetly at the bottom of your … Continue reading "How to Build a Better Email Footer for a Lasting Impression"

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The Guide to Effective Email Header Design

Tue, 15 Nov 2022 21:07:58 +0000

Email design lives or dies by the details. One obvious detail is the subject line. Another is the email header. Both of these elements provide important first impressions. One comes before an email is opened and the other immediately after. Once your subject line entices your subscribers to open your email, your email’s header is … Continue reading "The Guide to Effective Email Header Design"

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Email Marketing Data: The Foundation for an Optimized Strategy

Mon, 14 Nov 2022 15:02:00 +0000

It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it. As marketers, we live and die by the quality of our email marketing data. Unfortunately, too … Continue reading "Email Marketing Data: The Foundation for an Optimized Strategy"

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Email Marketing Psychology: 7 Ways to Get the Best Results

Wed, 09 Nov 2022 10:48:00 +0000

Psychologists don’t have to be marketers. But marketers definitely need to know a thing or two about psychology, including for email campaigns. We’re not saying your subscribers should lie down on a couch and tell you all about their fear of spam. However, any marketing effort you pursue will be much more effective if you’re … Continue reading "Email Marketing Psychology: 7 Ways to Get the Best Results"

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Notes from the Dev: Building an Interactive Email Game

Tue, 08 Nov 2022 18:29:55 +0000

Looking for a challenge? If you’re starting to feel like you keep coding the same kinds of emails over and over again, take a page out of Emre Demirel’s playbook. He decided to figure out how to build an interactive email featuring a game of Rock, Paper, Scissors that his subscribers could play without leaving … Continue reading "Notes from the Dev: Building an Interactive Email Game"

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New Mobile Email Previews: Start Testing with the Latest from Android and iOS

Fri, 04 Nov 2022 13:42:24 +0000

We all know how important the mobile experience is in email marketing. You don’t need us to show you another statistic. All you need to do is look at your own analytics to see how often your campaigns are being opened on mobile devices. Not only do you have to worry about mobile responsiveness, but … Continue reading "New Mobile Email Previews: Start Testing with the Latest from Android and iOS"

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A Guide to Coding HTML Background Colors in Email

Thu, 03 Nov 2022 16:03:50 +0000

Black and white is classic, but how about using HTML/CSS background colors to make your email marketing campaigns pop? After all, color psychology has a big impact on your readers. In other articles, we’ve discussed how to style your emails with HTML and CSS, and we’ve given you tips on how to code a bulletproof … Continue reading "A Guide to Coding HTML Background Colors in Email"

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Track Dark Mode Opens with Email on Acid Analytics

Thu, 27 Oct 2022 21:27:11 +0000

Feeling in the dark about whether your subscribers are opening emails in dark mode? Now you can track dark mode opens using Advanced Analytics from Sinch Email on Acid. Dark mode usage is a popular topic of discussion among both email developers and marketers. Lots of people wonder how popular dark mode for email really … Continue reading "Track Dark Mode Opens with Email on Acid Analytics"

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How to Code Interactive Images in Your Emails to Highlight Your Content

Mon, 24 Oct 2022 13:50:00 +0000

See how we created our recent interactive email, including the decisions we made, code for the interactive sections and how we handled fallbacks.

The post How to Code Interactive Images in Your Emails to Highlight Your Content appeared first on Email On Acid.

Why Component-Driven Design Systems are the Future of Email Coding

Fri, 21 Oct 2022 14:03:29 +0000

Email development takes a ton of time and effort. Plus, let’s be honest, it can also be frustrating because it requires such meticulous coding at times. But I’m here to tell you there is a better way. Actually, Avi Goldman from Parcel and I are here to tell you about that. Avi joined me for … Continue reading "Why Component-Driven Design Systems are the Future of Email Coding"

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Marketing Technology – How to Compare and Evaluate Your Options

Wed, 19 Oct 2022 13:14:00 +0000

In marketing circles, we never tire of the phrase, “work smarter, not harder.” There’s been an explosion of tech solutions designed to make our lives and jobs easier while helping us work more efficiently as a team. There are so many options out there, but it’s easy to get overwhelmed when it’s time to evaluate … Continue reading "Marketing Technology – How to Compare and Evaluate Your Options"

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What’s the Barracuda Spam Filter and Blocklist All About?

Mon, 17 Oct 2022 14:00:00 +0000

Is something fishy happening to your emails on the way to the inbox? This is the third entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. The 'Barracuda Spam and Virus Firewall' is a plug-in appliance that gives admins a suite of tools used to manage incoming mail. Learn how to read its headers and make sure your email passes the test.

The post What’s the Barracuda Spam Filter and Blocklist All About? appeared first on Email On Acid.

10 Email Marketing Mistakes and How to Avoid Them

Thu, 13 Oct 2022 13:33:00 +0000

A mistake is a mistake only if you don’t learn from it. But email marketing mistakes can be pretty disastrous. So, if you can avoid them, you should. As most email marketers will tell you, they’ve all had hiccups at one point or another while trying to craft the perfect email campaign. In this article, … Continue reading "10 Email Marketing Mistakes and How to Avoid Them"

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Notes from the Dev Live Edition: Email Developer Q&A

Tue, 11 Oct 2022 14:19:59 +0000

They say that “two heads are better than one.” Well, how about three? I was excited to be part of a developer Q&A session to close out Email Camp 2022 with a couple of fellow email geeks. We’re bringing that panel discussion to you here as a special live edition of Notes from the Dev. … Continue reading "Notes from the Dev Live Edition: Email Developer Q&A"

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How to Get the Most from an Email Marketing Budget

Mon, 10 Oct 2022 14:11:00 +0000

You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it could positively impact your company. Anything that’s worth doing takes two things: time and money. And as the saying goes – time is money. In this article, we discuss how to get the most out … Continue reading "How to Get the Most from an Email Marketing Budget"

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The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups

Fri, 07 Oct 2022 13:07:00 +0000

Black Friday is one of those events in the holiday season that applies to just about every brand and, for that reason, every email marketer. We see all kinds of Black Friday email marketing in our inboxes, taking mental notes for our own holiday messages. Also, more brands are finding clever ways to drive subscriber … Continue reading "The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups"

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How to Code Mailto Links in Your HTML Emails

Wed, 05 Oct 2022 18:54:32 +0000

Do your readers know exactly who in your organization to contact and how to reach them when they have specific questions? Do you? With mailto links, your subscribers can click the link and ask the perfect person their questions. Contacting specific departments is easy! You can adjust your mailto links to direct messages to specific … Continue reading "How to Code Mailto Links in Your HTML Emails"

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How to Use Placeholder Text and Images in Email Design

Fri, 23 Sep 2022 15:52:50 +0000

A great email marketing campaign starts with end-to-end planning. Not only does your content need to dazzle, but you need a stellar email template design. Of course, this all needs to happen in sync. As you know, an email developer needs to work with an email designer and marketer to create a template even while … Continue reading "How to Use Placeholder Text and Images in Email Design"

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Email Blocklists: What They Are and How to Avoid Them

Wed, 21 Sep 2022 16:00:00 +0000

We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over … Continue reading "Email Blocklists: What They Are and How to Avoid Them"

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How to Customize an HTML Email Template in 7 Steps

Wed, 21 Sep 2022 12:09:00 +0000

If you are new to email development, the work of customizing a template
can seem overwhelming.

But don't worry. We've written this blog to walk
you through how to make cosmetic and text changes to a template.

The post How to Customize an HTML Email Template in 7 Steps appeared first on Email On Acid.

Tips for Email UX and Design Best Practices

Tue, 20 Sep 2022 18:12:00 +0000

I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to … Continue reading "Tips for Email UX and Design Best Practices"

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List Hygiene and the Importance of Email Validations

Mon, 19 Sep 2022 15:00:00 +0000

Once you have a solid email list of subscribers (developed through the techniques we describe in Spring Cleaning Part 1), it’s important to maintain it. According to Marketing Sherpa, a corporate email list has an average annual decay of 25%.

By saying goodbye to old addresses on your email list, you’ll improve your metrics and, in turn, your sender reputation and inbox placement. Read on to discover how to nurture your list for optimal deliverability and marketing success.

The post List Hygiene and the Importance of Email Validations appeared first on Email On Acid.

Tips for Coding Email Preheaders

Mon, 19 Sep 2022 13:45:00 +0000

Curious about coding preheaders?

Learn how to code hidden preheader text in this handy blog.

The post Tips for Coding Email Preheaders appeared first on Email On Acid.

What Are UTM Parameters and How Do I Use them with Email?

Fri, 16 Sep 2022 11:00:00 +0000

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading "What Are UTM Parameters and How Do I Use them with Email?"

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Why Should I Set My Table Role As ‘Presentation’?

Thu, 15 Sep 2022 15:00:00 +0000

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading "Why Should I Set My Table Role As ‘Presentation’?"

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New Ideas for Using Animated GIFs in Email

Wed, 14 Sep 2022 13:00:00 +0000

Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance an email. In … Continue reading "New Ideas for Using Animated GIFs in Email"

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How to Grow Your Email List Organically for Better Deliverability

Mon, 12 Sep 2022 19:10:00 +0000

Spring has sprung. Though you may already be planning to sweep out your garage, now is a good time to give your email list a thorough cleaning, too. But first things first. Before we dig into the nitty-gritty details of cleaning and maintaining your email list, let’s talk about how to build a clean list from the start.

The post How to Grow Your Email List Organically for Better Deliverability appeared first on Email On Acid.

Tips for Margins and HTML Email Padding

Fri, 09 Sep 2022 14:15:00 +0000

It can be painfully frustrating to get margins and padding to render consistently across all email clients. Here are a few tips and tricks for managing the spacing in your HTML emails.

The post Tips for Margins and HTML Email Padding appeared first on Email On Acid.

Five Reasons Why Simple Email Marketing Wins

Fri, 09 Sep 2022 12:00:00 +0000

Does writing the “perfect” email ever feel daunting? The odds can feel stacked against you, especially since Hubspot’s study shows that readers open less than 24% of all promotional emails. So how do you steer new subscribers to open your email and click through to your landing page? Constant communication isn’t exactly the answer. But … Continue reading "Five Reasons Why Simple Email Marketing Wins"

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Data Privacy and Spam Laws: A Refresher for Email Marketers

Wed, 07 Sep 2022 12:00:00 +0000

Governments are becoming more and more restrictive about unsolicited email. Not only are laws becoming more restrictive, but the penalties are increasing in severity. In this blog, we’re going to give you a quick refresher on the current state of spam laws, both national and internationally, and how to avoid a mistake that could come with a large fine attached to it.

The post Data Privacy and Spam Laws: A Refresher for Email Marketers appeared first on Email On Acid.

10 Great Subject Line Inspiration Ideas: Why They Work

Fri, 02 Sep 2022 14:14:00 +0000

There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s inbox display is a mammoth to tackle, let alone the following content. We thought it fitting to get your creative juices flowing this month with some top-shelf subject line inspiration. This element of email is small but mighty. As … Continue reading "10 Great Subject Line Inspiration Ideas: Why They Work"

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Splicing Image-Only Emails? There’s a Better Way

Tue, 30 Aug 2022 10:01:00 +0000

A picture is worth a thousand words, and an animated GIF is probably worth even more. In trying to win the bid for your subscriber’s attention, email marketers increasingly turn to image or GIF-heavy email campaigns. We can understand the appeal. These emails may look flawless. Their designs are pristine, and it’s hard to beat … Continue reading "Splicing Image-Only Emails? There’s a Better Way"

The post Splicing Image-Only Emails? There’s a Better Way appeared first on Email On Acid.

What is the BIMI Email Specification and Does Your Brand Need It?

Fri, 26 Aug 2022 08:14:00 +0000

Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading "What is the BIMI Email Specification and Does Your Brand Need It?"

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How to Build Engaging and Effective Internal Emails

Thu, 25 Aug 2022 13:59:00 +0000

While email teams typically focus on email marketing campaigns, they may also be called upon to help with internal email communication. That could include everything from employee newsletters to human resources communications and special messages from leaders. Employees are looking to their employers for information, and your business emails represent a crucial link between them … Continue reading "How to Build Engaging and Effective Internal Emails"

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Email Marketing Terms: 150+ Definitions You Need to Know

Tue, 23 Aug 2022 13:09:00 +0000

If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading "Email Marketing Terms: 150+ Definitions You Need to Know"

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7 Rules to Follow for Email A/B Testing Done Right

Wed, 17 Aug 2022 13:52:00 +0000

Every audience is different, period.

One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.

The post 7 Rules to Follow for Email A/B Testing Done Right appeared first on Email On Acid.

The Best GDPR Resources for Email and Digital Marketers

Mon, 15 Aug 2022 13:48:00 +0000

Find all the information you need about the General Data Protection Regulation (GDPR) and how you can prepare for the rollout on May 25, 2018.

The post The Best GDPR Resources for Email and Digital Marketers appeared first on Email On Acid.

6 Creative Ways to Use Social Media in Your Email Campaigns

Fri, 12 Aug 2022 13:15:00 +0000

Email marketing is our bread and butter, but if you’re not integrating social media marketing into your email marketing strategies, you’re missing out on a lot of potential customer engagement. It’s advantageous to blend these channels and have them work together.

The post 6 Creative Ways to Use Social Media in Your Email Campaigns appeared first on Email On Acid.

Are Your Emails Too Long? Discover the Ideal Length

Thu, 11 Aug 2022 11:54:00 +0000

Saying your readers have the attention span of a goldfish is a bit of a stretch, but studies show that people receive on average 126 emails per day. With so many messages crowding inboxes, how much time do your readers actually have to read them? Not a lot. If you want to make an impression, … Continue reading "Are Your Emails Too Long? Discover the Ideal Length"

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Notes from the Dev: Using Emmet for Faster HTML Email Coding

Tue, 09 Aug 2022 13:45:12 +0000

How many keystrokes do you think you make when you code up a new email? Probably a lot. What if you could cut all that typing down drastically and develop campaigns faster than ever? That’s exactly what the Emmet toolkit can do for you. And in this episode of Notes from the Dev: Video Edition, … Continue reading "Notes from the Dev: Using Emmet for Faster HTML Email Coding"

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HTML Email Doctype: What, Why, and Which One You Should Use

Mon, 08 Aug 2022 09:22:00 +0000

You may have copied and pasted it into email templates a thousand times, but how much do you know about the HTML doctype in your emails? It actually plays a very important part in helping email clients interpret your code. If you’re just trying to figure out what an HTML doctype is and which one … Continue reading "HTML Email Doctype: What, Why, and Which One You Should Use"

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Five Effective B2B Email Marketing Techniques & Examples

Tue, 02 Aug 2022 15:00:00 +0000

We’ve seen plenty of great email marketing ideas from business-to-consumer (B2C) companies to inspire your next campaign. But what about business-to-business (B2B) email marketing ideas? B2B emails don’t have to be boring! If you’re looking to create some stand-out email marketing content as a B2B email marketer, you’ve come to the right place. In this … Continue reading "Five Effective B2B Email Marketing Techniques & Examples"

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10 Best Practices for Email Design: Tips for Developers

Tue, 26 Jul 2022 15:39:00 +0000

Have you ever wondered why can't you use the same fancy design in your email templates as on your website? This post will explain the basics and some limitations of email design.

The post 10 Best Practices for Email Design: Tips for Developers appeared first on Email On Acid.

How to Develop a Responsive HTML Email in 3 Steps

Mon, 25 Jul 2022 10:10:00 +0000

You’ve created a great HTML email layout. At least, it looks good on your computer. But what if your email subscribers open your email marketing campaign or email newsletter on a mobile device? Chances are, if you haven’t coded your email layout in a mobile-responsive way, your message will be garbled on your subscriber’s screen. … Continue reading "How to Develop a Responsive HTML Email in 3 Steps"

The post How to Develop a Responsive HTML Email in 3 Steps appeared first on Email On Acid.

Notes from the Dev: Advanced MJML Coding Techniques

Tue, 12 Jul 2022 15:07:36 +0000

It’s time for the exciting conclusion of our journey into one of the most popular email frameworks available: MJML (Mailjet Markup Language). Okay, so it wasn’t a huge cliffhanger or anything. But we are definitely excited to share the second half of this interview with you. When we last left Nicole Hickman, she just finished … Continue reading "Notes from the Dev: Advanced MJML Coding Techniques"

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How to Use CSS Animations in HTML Email Design

Thu, 07 Jul 2022 09:17:00 +0000

Your team wants the next email campaign you code to stand out from the crowd, and they’ve asked you for an upgrade on simple static images. Now it’s your move on how to implement animated emails. After all, you can choose from so many different options, like animated GIFs or CSS animations. We’ve talked about … Continue reading "How to Use CSS Animations in HTML Email Design"

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Email and B2C Content Marketing: How to Maximize Your Strategy

Tue, 05 Jul 2022 15:03:45 +0000

Email and B2C content marketing go together like peanut butter and jelly. They’re better together. Unfortunately, the two teams that are creating content and sending emails don’t always take the time to collaborate and communicate. That could mean missed opportunities for both email marketers and content marketers. Worse yet, it could mean the two teams … Continue reading "Email and B2C Content Marketing: How to Maximize Your Strategy"

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The Top Email Frameworks for DIY Development

Thu, 16 Jun 2022 14:27:51 +0000

If you’re producing a large number of email templates, making frequent layout changes, using responsive design, working with a team of other developers, or creating emails at the direction of a design team, coding by hand is going to be difficult to sustain. What if there were a faster, more streamlined way of coding emails? … Continue reading "The Top Email Frameworks for DIY Development"

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Notes from the Dev: Essential Advice on How to Use MJML

Tue, 14 Jun 2022 15:04:15 +0000

Writing code takes time. That includes coding responsive HTML emails. A good developer writes clean, concise code that gets the job done. Some might even call it elegant. What if there was a faster way to write a lot less code and make campaigns responsive on every email client and device? That’s the promise of … Continue reading "Notes from the Dev: Essential Advice on How to Use MJML"

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Oops: Seven Tips for Writing an Apology Email

Wed, 08 Jun 2022 11:19:00 +0000

Oops, you did it again. You played with their hearts, got lost in the game. You didn’t mean to, of course, but you made a mistake, and now it’s in the inboxes of thousands of subscribers. Don’t worry. An apology email isn’t the end of the world. In this article, we’ll help you face the … Continue reading "Oops: Seven Tips for Writing an Apology Email"

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Email Marketing Jobs: Should You Diversify Your Skill Set?

Thu, 02 Jun 2022 15:01:01 +0000

Do you think email marketing jobs are future-proof? Far be it from us to proclaim that email is dead or even dying out. However, things are constantly changing in the worlds of marketing, technology and customer communications. It’s worth asking how email fits into the bigger picture. Will your email marketing skills always be needed, … Continue reading "Email Marketing Jobs: Should You Diversify Your Skill Set?"

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How to Prevent Phishing Scams from Impacting Brand Reputation

Wed, 01 Jun 2022 11:43:00 +0000

“You’ve received an inheritance. I need your bank account information to send you the money.” The email sender looks like a legitimate company. Sounds too good to be true, right? That’s because it most likely isn’t. This is a phishing scam in its most basic form. As a best practice, it’s a good idea to … Continue reading "How to Prevent Phishing Scams from Impacting Brand Reputation"

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Big Announcement: EMC Paves the Way for Email Standards

Fri, 27 May 2022 11:24:00 +0000

If I stand in front of my monitor and yell “email standards” three times, will they appear? If you hang out for any length of time in the world of email development, you know the drill. Some clients support interactivity, some clients don’t. Other clients show web fonts, some clients won’t. And then there are … Continue reading "Big Announcement: EMC Paves the Way for Email Standards"

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How to Write an Effective Email Marketing Brief [Free Template]

Thu, 26 May 2022 14:23:42 +0000

The answer to the question “boxers or briefs?” might tell you something about a person’s choice in undies or perhaps their personality. But what if you asked marketing teams if they use an email marketing brief or not? While that has nothing to do with undergarments, drawers, bloomers, or skivvies – teams that write up … Continue reading "How to Write an Effective Email Marketing Brief [Free Template]"

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Gmail vs. Apple Mail: Key Differences for Email Design and Development

Tue, 24 May 2022 16:17:00 +0000

Occasionally, an excited email designer contacts us, saying, 'I was testing on my iOS and suddenly my styles are working in Gmail! It's actually responding to my responsive design!' Or a frustrated designer will email us, saying, 'I thought responsive designs worked on the iPhone? My customer says this email isn't working at all.'

These misunderstandings have a common source: confusion about the mail apps for the iPhone.

The post Gmail vs. Apple Mail: Key Differences for Email Design and Development appeared first on Email On Acid.

The Best Customer Journey Mapping Tools for 2022

Fri, 20 May 2022 13:18:00 +0000

So you’re ready to start working out your email marketing strategy to guide prospective clients down a path to purchasing. But first, you need to know where your clients come from and where they want to go. That’s where customer journey mapping comes in. In this article, we’ll review the customer journey mapping process and … Continue reading "The Best Customer Journey Mapping Tools for 2022"

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How to Start Building an Effective Email Design System

Thu, 12 May 2022 14:20:12 +0000

A lot of email marketers rely on templates to get the job done. There are also developers who build email campaigns from scratch. Some of us like to improvise, others prefer having a strict set of rules applied to a brand’s emails. Whatever your approach might be, any email marketing team will benefit from having … Continue reading "How to Start Building an Effective Email Design System"

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Notes from the Dev: Using CSS Hover Effects and Rollovers

Tue, 10 May 2022 13:58:50 +0000

Want to code emails that are more interactive? The concept of interactive emails might sound a little intimidating at first. But, if you start with something simple – like CSS hover effects – you’re on the right track. Interested in learning how to use a rollover effect in email? You’re in luck! My good friend … Continue reading "Notes from the Dev: Using CSS Hover Effects and Rollovers"

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Web Fonts and the Use of Font Stacks in Email Design

Thu, 05 May 2022 16:27:00 +0000

Google Fonts makes integrating new typography a total cake-walk!

But is it safe for email yet?

The post Web Fonts and the Use of Font Stacks in Email Design appeared first on Email On Acid.

How to Use GIFs and GIF Fallbacks for Outlook Emails

Tue, 03 May 2022 13:00:00 +0000

Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support … Continue reading "How to Use GIFs and GIF Fallbacks for Outlook Emails"

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What if Email Clients Were High School Stereotypes?

Thu, 28 Apr 2022 14:29:38 +0000

Every job has its challenges, including email marketing careers. But can you imagine being the high school teacher in charge of the students in detention? When you’re developing an email and trying to get a template or a new campaign to “behave” (AKA render correctly in all email clients), it can sometimes feel like you’re … Continue reading "What if Email Clients Were High School Stereotypes?"

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Progressive Enhancements for Email Design and Development

Tue, 26 Apr 2022 14:50:49 +0000

HTML email development can be fun and creative. It can also be complicated and frustrating. You may spend hours crafting the perfect email, using clever interactive elements, custom fonts, and captivating CSS animations. But how many of your subscribers will be able to experience it all? If you start out with the most complex version … Continue reading "Progressive Enhancements for Email Design and Development"

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Sustainable Email Marketing: Is There Such a Thing?

Fri, 22 Apr 2022 13:35:00 +0000

Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was environmentally friendly because it replaced … Continue reading "Sustainable Email Marketing: Is There Such a Thing?"

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How to Make Bulletproof Email Buttons and Backgrounds

Wed, 20 Apr 2022 13:05:00 +0000

Bulletproof: it’s not just for coffee and flak jackets. If you’ve been in the email development field for a while, you’ve probably heard the term “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a “bulletproof button” or a “bulletproof background.” But what makes an email element bulletproof? … Continue reading "How to Make Bulletproof Email Buttons and Backgrounds"

The post How to Make Bulletproof Email Buttons and Backgrounds appeared first on Email On Acid.

The 9 Best Email Marketing Podcasts of 2022

Mon, 18 Apr 2022 13:39:32 +0000

There are a lot of podcasts out there. In fact, we feel very comfortable saying there are a plethora of podcasts to choose from. But if you’re done with Serial and Joe Rogan has you feeling tapped out… we’ve got some podcast recommendations to expand the minds of email marketers like you. The best email … Continue reading "The 9 Best Email Marketing Podcasts of 2022"

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Supercharge Your Email Campaigns with Images

Thu, 14 Apr 2022 13:25:00 +0000

We break down what you need to know about Text-to-image ratios in emails. What we should be really concerned with and what is simply a myth.

The post Supercharge Your Email Campaigns with Images appeared first on Email On Acid.

The 10 Best Ways to Annoy Your Email Subscribers

Mon, 11 Apr 2022 13:30:00 +0000

Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of email marketing to be just … Continue reading "The 10 Best Ways to Annoy Your Email Subscribers"

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Pro Tips on Formatting Emails for Mobile Devices

Thu, 07 Apr 2022 14:07:00 +0000

Responsive design is one of the most powerful tools available to email designers today. But it’s also one of the most confusing. Are you having trouble getting your responsive email to, well, respond? Don’t worry. It happens to lots of email designers. In this article, we’ll look at some pro tips for using media queries … Continue reading "Pro Tips on Formatting Emails for Mobile Devices"

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How to Choose the Right Colors for Effective Email Marketing

Mon, 04 Apr 2022 13:34:00 +0000

Android green. McDonald’s golden arches on red. Facebook blue. Colors are a core component of brand recognition. What are yours? You probably stick to a brand color palette to keep your messages consistent. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. Although it … Continue reading "How to Choose the Right Colors for Effective Email Marketing"

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The Best Email Development Tools for Fast and Flexible Coding

Wed, 30 Mar 2022 13:57:09 +0000

In the sometimes perplexing and confusing world of email marketing, the email developer is like a hero with superpowers who swoops in to save the day. But of course, Batman has a utility belt and a Batcave full of stuff while Ironman’s got an endless supply of technology at his disposal. The right email development … Continue reading "The Best Email Development Tools for Fast and Flexible Coding"

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19 of the Best Email Marketing Blogs in 2022

Mon, 21 Mar 2022 14:00:00 +0000

We thought we would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That's right, a blog about blogs. We're so meta! After finding some duds, we compiled an exhaustive list of the email blogs that really take the cake.

Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.

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The Ins and Outs of Using Dark Mode Email Testing

Mon, 07 Mar 2022 13:07:00 +0000

Since 2019, the number of users turning off the lights with dark themes has sky-rocketed, and it’s expected to continue to climb. A significant number of your subscribers are also likely viewing emails in dark mode. Previously, we talked about how to implement dark mode in your emails. But the dark mode rollout across browsers, … Continue reading "The Ins and Outs of Using Dark Mode Email Testing"

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Pseudo-Elements: Why You Need Them and How to Use Them

Fri, 25 Feb 2022 11:40:00 +0000

Pseudo elements often go unused in email development.

In this post, we'll break down where they're supported, how to use them and some fun examples for you to use in your emails.

The post Pseudo-Elements: Why You Need Them and How to Use Them appeared first on Email On Acid.

Find Out if Your Subscribers Use Apple Mail Privacy Protection

Thu, 24 Feb 2022 12:44:00 +0000

As consumers, we all want stronger security and more privacy around our personal data and online activity. As email marketers, however, we also want to be able to do our jobs effectively and efficiently. So last year, when Apple announced new Mail Privacy Protection features that prevent marketers from accurately tracking email open rates (and … Continue reading "Find Out if Your Subscribers Use Apple Mail Privacy Protection"

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The Code Review Process for HTML Emails [Free Checklist]

Tue, 22 Feb 2022 12:52:00 +0000

“Have you checked it in Outlook?” It’s like the phrase “have you turned it on again/off again” for email devs. No matter how many times you check images, alt text, responsiveness, and fallbacks…something gets funky in one email client or another. Unlike web development, HTML email development exists at the whims of finicky email clients. … Continue reading "The Code Review Process for HTML Emails [Free Checklist]"

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GIFs in Email Marketing: 6 Brands with Great Ideas

Thu, 17 Feb 2022 14:00:00 +0000

The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.

The post GIFs in Email Marketing: 6 Brands with Great Ideas appeared first on Email On Acid.

Email Encoding: Setting Content-Type and HTML Special Characters

Mon, 14 Feb 2022 13:34:00 +0000

In this post we break down how content-type plays such a major role in how your email is displayed and why you should encode your characters.

The post Email Encoding: Setting Content-Type and HTML Special Characters appeared first on Email On Acid.

10 Reasons to Fall in Love with Email Marketing Again

Thu, 10 Feb 2022 16:31:57 +0000

Have you lost that loving feeling for the work you do in email? Sometimes all the challenges we face during the daily grind of writing, designing, developing, and strategizing cause us to forget about the benefits of email marketing. At Email on Acid, we’re just as guilty as everyone else. A lot of the articles … Continue reading "10 Reasons to Fall in Love with Email Marketing Again"

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Email Coding 101: How to Use HTML, CSS, and MJML

Tue, 08 Feb 2022 15:04:55 +0000

Cookie-cutter email marketing is easy. The downside, however, is that doing things the easy way means a lot of other people are doing it that way too. You’re here because you want to do more with email coding. You have ideas. You want to take things further. You’re ready to learn some code and try … Continue reading "Email Coding 101: How to Use HTML, CSS, and MJML"

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How to Conduct an Accessibility Audit for Email Marketing

Wed, 02 Feb 2022 13:08:00 +0000

Could an accessibility audit help make your email marketing more inclusive and engaging? Not all email marketers are thinking about accessibility when designing and developing campaigns. But more and more of them are realizing just how important it is to follow email accessibility best practices. Research from Pathwire (a Sinch Company) in the report Accessibility … Continue reading "How to Conduct an Accessibility Audit for Email Marketing"

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How to Audit and Test Your Email Templates

Wed, 26 Jan 2022 13:14:00 +0000

When’s the last time you took a look at your email templates? If you’re like most email marketers, it’s maybe been a while. It can be so tempting to “set and forget” something like your email templates. After all, the whole point of creating them is to make the email sending process more streamlined. But … Continue reading "How to Audit and Test Your Email Templates"

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5 Advanced Email Marketing Tactics and Technologies to Try in 2022

Mon, 24 Jan 2022 13:28:00 +0000

The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading "5 Advanced Email Marketing Tactics and Technologies to Try in 2022"

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University Email Campaigns: Tips for College Marketing

Thu, 20 Jan 2022 12:25:00 +0000

Universities in the United States and the United Kingdom have a bit of an enrollment problem on their hands. However, it’s an issue that strategic university email campaigns may be able to help remedy. In the US, college student enrollment is down significantly. According to The National Student Clearinghouse Research Center, there are around 1-million … Continue reading "University Email Campaigns: Tips for College Marketing"

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How to Increase Email Engagement: Top 5 Tactics

Tue, 18 Jan 2022 15:32:23 +0000

Finding a way to increase email engagement (or at least maintain it) is an ongoing struggle for all sorts of email marketers. The good news is, declining email engagement doesn’t have to be inevitable. You just have to find a way to keep things interesting. But we hear you… easier said than done, right? In … Continue reading "How to Increase Email Engagement: Top 5 Tactics"

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Goals for Email Marketing in 2022: 7 Projects to Pursue

Fri, 07 Jan 2022 17:22:39 +0000

The new year is upon us, the time when everyone likes to talk about goals, plans, and how to improve. Have you thought about your goals for email marketing in 2022? The thing is, this really is a good time to assess your email marketing goals. The start of the year is when many marketing … Continue reading "Goals for Email Marketing in 2022: 7 Projects to Pursue"

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What Is an Email Marketing Audit?

Mon, 03 Jan 2022 14:00:00 +0000

The word “audit” doesn’t exactly bring up feelings of joy and excitement does it? If you’re being audited, it means you could be in trouble. And if you’re doing the auditing, it often means you’re facing a tedious task. But what is an email marketing audit? If you’re here looking for information on how to … Continue reading "What Is an Email Marketing Audit?"

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Year in Review: Email on Acid in 2021

Tue, 28 Dec 2021 15:03:16 +0000

Take a deep breath…The holidays are winding down, and the year is coming to a close. It’s time to reflect on 2021 to see how far we’ve come. The past 12 months have been quite a whirlwind for the Email on Acid brand. Whether you casually read our blog, subscribe to our newsletter, or use … Continue reading "Year in Review: Email on Acid in 2021"

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How Can Email Developers and Designers Work Better Together?

Mon, 20 Dec 2021 17:18:25 +0000

They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: Sometimes it’s a lack of … Continue reading "How Can Email Developers and Designers Work Better Together?"

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Web vs. Email Development: The 11 Biggest Coding Differences

Thu, 16 Dec 2021 12:41:00 +0000

“It’s just HTML. How hard could it be?” Those are the famous last words of many web developers who’ve been asked to code an email campaign only to discover that, when it comes to web vs. email development, there are some major differences. If all your experience is in building websites, knowing those differences will … Continue reading "Web vs. Email Development: The 11 Biggest Coding Differences"

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How to Improve Transactional Email Design

Thu, 09 Dec 2021 16:11:41 +0000

Transactional email design could be the difference between a subscriber who sings your praises and one who completely forgets about their interaction with your brand, never to return. Transactional email communication is an extremely important part of the customer experience. These days, even when you make purchases at a physical store, you often have the … Continue reading "How to Improve Transactional Email Design"

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Email on Acid Joins Sinch: The Future of Customer Communications Is Here

Tue, 07 Dec 2021 17:16:49 +0000

Today marks a special day in the life of Email on Acid. Back in September, we announced we had entered an agreement to be acquired by Sinch. Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family! We are … Continue reading "Email on Acid Joins Sinch: The Future of Customer Communications Is Here"

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Email and B2B Content Marketing in 2022

Thu, 02 Dec 2021 13:33:00 +0000

If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and coke (insert your beverage of … Continue reading "Email and B2B Content Marketing in 2022"

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How to Use Media Queries in HTML Emails

Wed, 24 Nov 2021 14:00:00 +0000

Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them.

Media queries can also be used to target certain resolutions or even specific email clients. Learn all about them in this blog!

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HTML Email Spacing Techniques: What Works and Where to Use It

Fri, 12 Nov 2021 14:00:00 +0000

Spacing in HTML emails can be created in many different ways.

From line breaks to the CSS box model, we look at how you can add spacing and why you would use different methods.

The post HTML Email Spacing Techniques: What Works and Where to Use It appeared first on Email On Acid.

How to Use Interactivity and Dynamic Content in Holiday Emails

Thu, 04 Nov 2021 14:06:53 +0000

When I was a kid, I would look back on the holiday season and wonder to myself, “How could it ever get any better than this year?” Holiday email marketing strategy can be a little like that too. You finish up a season full of successful sends and realize it’s going to be tough to … Continue reading "How to Use Interactivity and Dynamic Content in Holiday Emails"

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How to Prevent Gmail’s Image Download Button in HTML Emails

Thu, 28 Oct 2021 16:49:00 +0000

Gmail displays a download icon on top of images without a link. Here are a few techniques you can use to prevent Gmail from displaying the icon.

The post How to Prevent Gmail’s Image Download Button in HTML Emails appeared first on Email On Acid.

Dark Mode Logo Problems: Six Ideas to Improve Email Design

Tue, 26 Oct 2021 21:07:57 +0000

Almost every single marketing email features a logo. Why? Because a logo is a big part of how a brand visually represents itself. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. After all, 59% of consumers prefer to purchase from familiar … Continue reading "Dark Mode Logo Problems: Six Ideas to Improve Email Design"

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Interactive Emails: 5 Exciting Ideas and Examples to Try

Fri, 22 Oct 2021 15:00:00 +0000

It’s tough to imagine, but there was a time when you couldn’t do much with email besides delivering plain text. So much has changed since the invention of email, and the marketing medium continues to present new methods for reaching subscribers in innovative ways. Interactive emails are just one example of how email has evolved … Continue reading "Interactive Emails: 5 Exciting Ideas and Examples to Try"

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Dark Mode Accessibility in Email: Truth & Coding Tips

Thu, 21 Oct 2021 15:30:00 +0000

Most developers are very familiar with dark mode and its challenges in email. Those of us who stare at code all day appreciate the aesthetic and believe it gives our eyes a bit of a break. However, putting personal preferences aside, there is still a great deal of debate relating to dark mode and email … Continue reading "Dark Mode Accessibility in Email: Truth & Coding Tips"

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The Biggest Dark Mode Email Development Challenges

Wed, 20 Oct 2021 17:00:15 +0000

If Simon and Garfunkel were email developers, they may have penned these lyrics for “The Sound of Silence”: “Hello dark mode, my old friend,I’ve come to code with you again.” Dark mode challenges are among the latest on a long list of things email developers have to watch for when marketing teams prepare to launch … Continue reading "The Biggest Dark Mode Email Development Challenges"

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Sinch to acquire Pathwire, creating a best-of-breed cloud communications platform

Thu, 30 Sep 2021 06:42:31 +0000

At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers. Twelve years ago, John founded Email on Acid with one simple mission: make it easy for marketers and developers to perfect their emails. … Continue reading "Sinch to acquire Pathwire, creating a best-of-breed cloud communications platform"

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How Do Screen Readers Work with Emails?

Fri, 24 Sep 2021 17:04:21 +0000

Let’s pretend there’s an email subscriber, Kathy, who loves a specific brand of coffee. She’s part of their membership program and gets a pound of beans delivered to her doorstep every two weeks. When she finds out the brand has an email newsletter with tips for getting the most out of their coffee, she immediately … Continue reading "How Do Screen Readers Work with Emails?"

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The Best Fonts for Email: A Guide for Developers and Designers

Tue, 21 Sep 2021 14:00:00 +0000

Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience. But what are the best fonts for email marketers to use? There are many factors to consider: readability, branding, audience preference, and email client limitations. Email developers and designers can’t pick just any font … Continue reading "The Best Fonts for Email: A Guide for Developers and Designers"

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How to Code Accessible Emails with Semantic HTML and ARIA

Mon, 20 Sep 2021 13:14:00 +0000

When a new email campaign gets into the hands of an experienced email developer, some of the most important work to support email accessibility begins. Two key factors for coding accessible emails are the use of semantic HTML markup and certain ARIA attributes. However, a survey of marketers featured in the report, Accessibility in the … Continue reading "How to Code Accessible Emails with Semantic HTML and ARIA"

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Color Contrast Accessibility: Tips for Better Email Design

Tue, 14 Sep 2021 20:07:51 +0000

Despite the best efforts of advocates, it appears many brands still aren’t getting the message about color contrast accessibility. WebAIM published a study this year showing 86.4% of homepages failed the Web Content Accessibility Guidelines (WCAG) for text contrast. That’s worse than results from 2019. If color contrast accessibility is ignored on a business’ website, … Continue reading "Color Contrast Accessibility: Tips for Better Email Design"

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How to Embed HTML5 Video in Emails | And Your Other Options

Tue, 07 Sep 2021 17:00:00 +0000

Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.

The post How to Embed HTML5 Video in Emails | And Your Other Options appeared first on Email On Acid.

How to Implement BIMI: A Step-by-Step Guide [Infographic]

Wed, 01 Sep 2021 12:56:00 +0000

Want to get your brand’s official logo to display in email inboxes, but you’re not exactly sure how to implement BIMI? This easy-to-understand guide shows you how to get started and walks you through each essential step of BIMI implementation. While it isn’t directly connected to email deliverability, and it’s not exactly one of the … Continue reading "How to Implement BIMI: A Step-by-Step Guide [Infographic]"

The post How to Implement BIMI: A Step-by-Step Guide [Infographic] appeared first on Email On Acid.

What Is My SpamAssassin Score and What Does it Mean?

Mon, 30 Aug 2021 02:00:00 +0000

This is the second entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. SpamAssassin is an open source, content-matching SPAM filter released under the Apache License 2.0. It uses a number of different filtering techniques, including DNS-based spam detection, Bayesian filtering, external programs, blocklists and online databases. Luckily for us, it produces a header which we can use to determine how it categorized and scored your email.

The post What Is My SpamAssassin Score and What Does it Mean? appeared first on Email On Acid.

600+ Free Email Templates to Freshen Up Your Campaigns

Mon, 23 Aug 2021 15:01:00 +0000

Note: We’ve updated this resource of free email templates for 2021! Before you walk into a job interview, you probably plan your outfit carefully. It’s the very first thing your potential employer will see, so it’s crucial to make a good first impression. You may want to wear something that says “trustworthy and professional, but … Continue reading "600+ Free Email Templates to Freshen Up Your Campaigns"

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How to Create a BIMI Logo: Your Step-by-Step Guide

Tue, 03 Aug 2021 13:22:00 +0000

Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading "How to Create a BIMI Logo: Your Step-by-Step Guide"

The post How to Create a BIMI Logo: Your Step-by-Step Guide appeared first on Email On Acid.

What is an SPF Record for Email and How Does it Work?

Thu, 22 Jul 2021 12:53:00 +0000

If you ask anyone to tell you the most annoying aspect of email — the thing that causes the most frustration — spam is almost always going to be a top answer. Perhaps the only thing worse than spam? Email spoofing — where bad actors send a message that pretends to be from an organization the … Continue reading "What is an SPF Record for Email and How Does it Work?"

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Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance

Tue, 20 Jul 2021 13:34:00 +0000

Healthcare is an $11.9 trillion business with a unique proposition. Whether we like it or not, we are all customers with a lifelong subscription. However, this doesn’t mean we don’t choose how, where, and when we engage with the industry, so healthcare companies must market their services just like any other business. When it comes … Continue reading "Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance"

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Gmail Email Clipping | How Developers Can Avoid It

Fri, 16 Jul 2021 13:28:00 +0000

There is a lot going on in the email world right now – *eh hem* Apple Mail Privacy Protection. But I figured we’d take a moment to look at an email client behavior that’s been around for a while – Gmail email clipping. What are we talking about here? When you send an email to … Continue reading "Gmail Email Clipping | How Developers Can Avoid It"

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Email Spoofing: How to Stop it From Hurting Your Brand

Wed, 14 Jul 2021 13:15:00 +0000

Imagine a world in which it was nearly impossible to tell a real person from an alien imposter. Like the classic sci-fi film, Invasion of the Body Snatchers, it would be horrifying. Yet, that’s essentially what the average subscriber experiences in their email inbox all the time. The problem? Email spoofing is running rampant. Scammers … Continue reading "Email Spoofing: How to Stop it From Hurting Your Brand"

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Email Campaign Management: Tackling the Toughest Challenges

Wed, 30 Jun 2021 13:53:00 +0000

Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading "Email Campaign Management: Tackling the Toughest Challenges"

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CASL Compliance: What Email Marketers Need to Know

Mon, 28 Jun 2021 14:23:50 +0000

If spam fought the law in the Great White North, would the law win? While Canadians are known for being polite, they have a history of being tougher on email spam than their neighbors in the U.S. Canada’s anti-spam law (CASL) is one of the most strict, both in terms of compliance and potential penalties … Continue reading "CASL Compliance: What Email Marketers Need to Know"

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GDPR Compliance in 2021: What Email Marketers Need to Know Now

Thu, 24 Jun 2021 13:52:00 +0000

If you work in the email marketing industry you probably won’t need any introduction to GDPR. For a number of months leading up to its implementation, a little more than three years ago now, it’s all any of us spoke about. However, a lot has happened since GDPR compliance first became a concern. So, it’s … Continue reading "GDPR Compliance in 2021: What Email Marketers Need to Know Now"

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CAN-SPAM Compliance: What Email Marketers Need to Know

Mon, 21 Jun 2021 13:39:27 +0000

Email spam on computer screen. Magnifying glass looks for CAN-SPAM compliance.

The post CAN-SPAM Compliance: What Email Marketers Need to Know appeared first on Email On Acid.

CCPA Compliance: Regulations Email Marketers Must Follow

Thu, 17 Jun 2021 13:03:00 +0000

A lot happened in the year 2020. So, if the topic of CCPA compliance flew under your radar, it’s understandable. However, this consumer privacy law went into full effect last year, and it’s considered the strictest of its kind in the United States. The CCPA impacts email marketers everywhere. So, it’s important to understand what … Continue reading "CCPA Compliance: Regulations Email Marketers Must Follow"

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Crisis Management: In Case of Emergency, Send Email

Tue, 15 Jun 2021 14:20:19 +0000

In business, a crisis can come in many different shapes and sizes. From the everyday bumps in the road to the more catastrophic conditions that many organizations are currently experiencing in the ongoing pandemic. How we manage crises often determines the long-term success of our organizations. While every situation is different, there is one solution … Continue reading "Crisis Management: In Case of Emergency, Send Email"

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Major Announcement: Email on Acid Joins the Pathwire Family

Wed, 09 Jun 2021 06:30:00 +0000

We’ve got some big news to share with you! Pathwire has acquired Email on Acid. We’ll give you a moment to let that sink in …. While you probably have a few questions right now, the first thing we want to let each and every one of our customers know is that you don’t need … Continue reading "Major Announcement: Email on Acid Joins the Pathwire Family"

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Summer Email Subject Lines: A Sizzling Strategy for 2021

Tue, 08 Jun 2021 13:42:00 +0000

The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading "Summer Email Subject Lines: A Sizzling Strategy for 2021"

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Email Marketing Career Advice from Industry Veterans

Fri, 04 Jun 2021 13:46:00 +0000

Are you looking to land a new job or move up in the world of email? We’ve compiled some of our best email marketing career advice to help you make the right plan. One of the great things about working at Email on Acid is the chance to collaborate with a team that knows email … Continue reading "Email Marketing Career Advice from Industry Veterans"

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Women of Email Celebrates Five Years

Thu, 03 Jun 2021 13:32:00 +0000

The Email on Acid team wants to send a “Happy Anniversary“ shoutout to Women of Email! Today marks five years since the professional network launched. Women of Email’s mission is to promote success and leadership among women working in email marketing. The association strives to create positive change and spark professional growth as women build … Continue reading "Women of Email Celebrates Five Years"

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Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails

Thu, 27 May 2021 13:00:00 +0000

You’ve probably heard stats citing the increase in email send volume in 2020 — due in part to the pandemic. But can you imagine sending a billion emails in one year? That’s the mind-blowing milestone that the UK agency Flourish CRM hit last year. They work with brands and non-profits including Samsung, Twitch, eBay, and … Continue reading "Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails"

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Getting Started with MJML – How to Code Responsive Emails with Limited Coding Knowledge

Tue, 25 May 2021 13:11:00 +0000

No matter who’s on your list or what industry you work in, the stats show a significant portion of your subscribers are opening emails on mobile devices. That should come as no surprise since mobile devices do just about everything for us. Still, we’ve all opened an email on our phones and been frustrated by … Continue reading "Getting Started with MJML – How to Code Responsive Emails with Limited Coding Knowledge"

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Email Marketing and Stress: What Makes Us Feel the Pressure?

Tue, 18 May 2021 18:09:04 +0000

Every job has its ups and downs. Even professional cuddlers, water slide testers, and panda bear nannies have bad days now and then. But how stressed out are email marketers? What kinds of frustrations and worries come with jobs in email marketing? How can we handle those stressors and reduce anxiety in our working lives? … Continue reading "Email Marketing and Stress: What Makes Us Feel the Pressure?"

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Paid Newsletters: Should You Monetize Your Emails?

Tue, 11 May 2021 13:29:00 +0000

Email marketing helps generate revenue. No doubt about it. But what if email could be a revenue stream and not just a sales and marketing channel? Paid newsletters have been a growing trend in the past few years. For the most part, however, it’s a strategy that journalists, influential bloggers, and other content creators use … Continue reading "Paid Newsletters: Should You Monetize Your Emails?"

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The Welcome Email Series: Start Right with New Subscribers

Wed, 05 May 2021 13:52:12 +0000

We always remember our firsts: first dances, first dates, first kisses, first marriages. They represent the beginning of something new. That’s why the first email you send to new subscribers is super important. Okay, maybe they won’t experience the same fireworks as a first kiss, but your welcome email series sets the stage for what’s … Continue reading "The Welcome Email Series: Start Right with New Subscribers"

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Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer

Wed, 28 Apr 2021 13:20:00 +0000

Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading "Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer"

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21 Email Marketing Thought Leaders and Influencers

Tue, 20 Apr 2021 14:22:00 +0000

Are you a decision-maker in your organization? If so, there’s a good chance you’re following email marketing thought leaders and consuming the content they help create. According to LinkedIn’s annual study on thought leadership, nearly half of decision-makers spend an hour or more per week engaged with thought leadership content and even more say it impacts their purchase decisions. … Continue reading "21 Email Marketing Thought Leaders and Influencers"

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Pre-Send Review and Collaboration Tools for Email Teams

Fri, 16 Apr 2021 13:38:00 +0000

Managing a top-notch email marketing team looks a lot different than it did just a few years ago. While the tools and technology used in digital marketing have always made those jobs ideal for remote work, the work-from-home trend accelerated with the COVID-19 pandemic. Many aspects of email marketing changed in 2020. That includes where we do our jobs and who we’re working … Continue reading "Pre-Send Review and Collaboration Tools for Email Teams"

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How to Create Thought Leadership Content When You’re Not the Expert

Thu, 15 Apr 2021 13:43:00 +0000

According to Email on Acid’s report, Building Thought Leadership with Content, only 26% of marketers believe their thought leadership content is “very successful.” And even self-described best-in-class marketers cite “producing the right content” as the biggest challenge. So how do you create thought leadership content that hits the mark? Marketers are hired primarily for their … Continue reading "How to Create Thought Leadership Content When You’re Not the Expert"

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How an Automated Pre-Send Checklist Helps the Whole Email Team

Tue, 13 Apr 2021 14:28:18 +0000

Strategy, copywriting, design, development, list segmentation – a lot goes into launching a new email marketing campaign. Experienced marketers know that thorough email testing before you hit send can save the day. But sometimes, the email team is in such a hurry to move forward and so excited to see results, people skip important steps in the pre-deployment process. An automated pre-send checklist helps your team … Continue reading "How an Automated Pre-Send Checklist Helps the Whole Email Team"

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Email Testing: Folder Management and Permissions for Your Team

Thu, 08 Apr 2021 13:22:00 +0000

The more sophisticated and diverse an email program becomes; the more important it is for marketing managers to keep things organized and oversee access to key projects. That’s definitely true during pre-deployment and email testing as each campaign goes through its final improvements before launch. Who can view your email testing projects? If every one of your team members or agency … Continue reading "Email Testing: Folder Management and Permissions for Your Team"

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Earth Day Email Marketing Ideas: Must-See Examples

Tue, 06 Apr 2021 13:07:00 +0000

Every year, Earth Day inspires hundreds of millions of people from almost every nation on the planet to do something to help the environment. It’s a day of action, of community, and of purpose. Earth Day presents marketers with an opportunity to connect with email subscribers about this day of environmental awareness and volunteering. But … Continue reading "Earth Day Email Marketing Ideas: Must-See Examples"

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Email Marketing Team Management: Custom Users for Pre-Deployment Testing

Thu, 01 Apr 2021 13:11:00 +0000

If you’re in charge of managing a growing email marketing team that runs an increasingly sophisticated program, you know that keeping everything organized and under control is a challenge. While it’s great to have a group of talented people who are eager to provide input and make improvements, email marketing team management becomes a headache … Continue reading "Email Marketing Team Management: Custom Users for Pre-Deployment Testing"

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Email Automation: 35 of the Best Marketing Tools

Wed, 31 Mar 2021 12:53:00 +0000

Email is the best-performing marketing channel for many businesses when it comes to ROI. If it’s not at the top for your organization, it’s probably close. But conventional email marketing isn’t enough to fully capitalize on what today’s audiences need and expect. Email marketing automation — and all that it enables your company to do … Continue reading "Email Automation: 35 of the Best Marketing Tools"

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Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success

Mon, 29 Mar 2021 12:14:00 +0000

What does marketing automation success look like? To find out, we spoke with two women who have plenty of experience developing automated email campaigns. In Episode 02 of Splat Chat, I interviewed Brooke Bartos who is the Senior Marketing Operations Manager at the B2B agency, Walker Sands, and Intuit‘s Marketing Automation Manager, Jessica Schlacter. Among … Continue reading "Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success"

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Make Marketing Automation Magic—Not Mayhem

Mon, 22 Mar 2021 13:53:00 +0000

Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns. But in the wrong hands, with the wrong strategy, marketing automation doesn’t lead to magic. It leads to mayhem. Mayhem can show … Continue reading "Make Marketing Automation Magic—Not Mayhem"

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B2C Email Automation: 10 Campaign Ideas for Consumers

Thu, 18 Mar 2021 13:40:00 +0000

It’s advice that email marketers hear over and over again: To be successful, you need to deliver the right message to the right person at the right time. The only way to accomplish that at scale is to set up automated email campaigns. B2C email automation can get complex. But with a solid strategy and … Continue reading "B2C Email Automation: 10 Campaign Ideas for Consumers"

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Remote Work Tools: What’s Best for Email Marketing Teams?

Tue, 16 Mar 2021 14:06:00 +0000

Does your email team have the best remote work tools in place to support day-to-day activities, big projects, and ongoing collaboration? Even before 2020 changed everything and more of us started working from home, marketing teams were already using plenty of remote work tools. We may have been sitting in a cubicle or surrounded by … Continue reading "Remote Work Tools: What’s Best for Email Marketing Teams?"

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B2B Email Automation: 13 Campaign Ideas for Customers and Leads

Fri, 12 Mar 2021 13:55:00 +0000

Many B2B organizations have long sales cycles. For this reason, nurturing and following up with leads, prospects, and customers is one of your most important marketing tasks. B2B email automation makes your efforts easier, more effective, and less time-consuming. It supports and amplifies the work of your sales team, warming up leads and nurturing customers. … Continue reading "B2B Email Automation: 13 Campaign Ideas for Customers and Leads"

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Pre-Send Email Checklists: What’s the Best Way to QA?

Tue, 02 Mar 2021 14:11:00 +0000

In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs. That might seem extreme, but those in the industry know all too … Continue reading "Pre-Send Email Checklists: What’s the Best Way to QA?"

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How to Use Actionable Messages for Outlook 365

Fri, 26 Feb 2021 14:06:00 +0000

Dynamic emails containing interactive content are emerging as the next step in email marketing’s evolution. There’s a growing number of third-party solutions as well as open source projects such as AMP for email that allow subscribers to take action within an email message. After Outlook ended support for AMP in 2020, Microsoft nudged email developers … Continue reading "How to Use Actionable Messages for Outlook 365"

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Splat Chat Episode 01: The Story Behind the First Report Spam Feature

Wed, 24 Feb 2021 14:07:00 +0000

Welcome to Email on Acid’s very first episode of our video interview series, Splat Chat! We’re talking all things email with some of the biggest “email geeks” in the world. For our first interview, I spoke with Kate Nowrouzi. She is currently the VP of Deliverability and Product Strategy for Mailgun. But back in the … Continue reading "Splat Chat Episode 01: The Story Behind the First Report Spam Feature"

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The Top 10 Reasons Why You Lose Email Subscribers

Mon, 22 Feb 2021 14:02:00 +0000

The “drip campaign” is a common email marketing strategy. But for many companies, every time you look at your email lists, it feels like a drip from a leaky bucket. You’re losing email subscribers every day and can’t figure out how to plug the hole. You want to grow your list. Your lead generation efforts … Continue reading "The Top 10 Reasons Why You Lose Email Subscribers"

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Customer Journey Map Examples: What’s Your Style?

Thu, 18 Feb 2021 14:06:00 +0000

When planning any journey, it’s all too easy to focus on your departure and your arrival. However, it’s the things that happen along the way, such as your flights leaving on time, those unexpected upgrades, not forgetting your ID (no, no that’s never happened to me), and painless transfers, that make your travel experience more … Continue reading "Customer Journey Map Examples: What’s Your Style?"

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How to Use Buyer Personas in Email Marketing Strategy

Thu, 11 Feb 2021 15:07:00 +0000

Tech-challenged Todd. Penny-pinching Patty. Aging Arnold. Soccer Mom Sally. If these goofy, alliterative (and sort of insulting) names sound familiar, you’ve probably spent time developing personas. Either that or you have a really strange set of Old Maid cards. Persona development is a marketing practice that has the potential to help you understand your organization’s … Continue reading "How to Use Buyer Personas in Email Marketing Strategy"

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AMP Emails vs. HTML: What Gets Higher Conversion Rates?

Tue, 09 Feb 2021 15:00:00 +0000

The first time I came up against the menace of email conversions, I was leading marketing at a large fintech player in India. The email was one of the most effective and important channels for us to grow. However, the conversion rates were abysmal and there was constant pressure to get it up. It seemed … Continue reading "AMP Emails vs. HTML: What Gets Higher Conversion Rates?"

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How Popular is Dark Mode Usage for HTML Emails?

Mon, 01 Feb 2021 14:39:16 +0000

Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading "How Popular is Dark Mode Usage for HTML Emails?"

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Project Thumbnails Make a Comeback in Our Email Readiness Platform

Fri, 29 Jan 2021 15:18:00 +0000

“Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone?” Those are wise words from Joni Mitchell’s 1970 song “Big Yellow Taxi.” A tune covered by many, including Bob Dylan, Amy Grant, and Counting Crows. Harry Styles even recorded a version for the Gen-Z crowd in 2020. When project … Continue reading "Project Thumbnails Make a Comeback in Our Email Readiness Platform"

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The Story of the Most Ironic Email Marketing Campaign Ever

Tue, 19 Jan 2021 14:19:00 +0000

What makes something ironic? It’s harder to define than you might think — almost as hard as it is for some people to identify spam from a legit email. As an email marketer, you know spam when you see it, and probably define it as unwanted, unsolicited, unhelpful messages that get sent to a large list of contacts. As for irony, according … Continue reading "The Story of the Most Ironic Email Marketing Campaign Ever"

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How to Conduct an Email Marketing Audit

Thu, 14 Jan 2021 14:59:27 +0000

Whether it’s a new year, a new fiscal year, or you’re starting a new job, doing an email marketing audit of your existing campaigns and database is a smart way to begin. These audit numbers can help you establish a baseline for improvement, as well as bragging rights. You can begin an audit in many … Continue reading "How to Conduct an Email Marketing Audit"

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2021 Email Marketing Strategy: 5 Reasons to Make Changes

Wed, 13 Jan 2021 15:01:57 +0000

As we look back at the last 12 months, it’s easy to see how our personal, social, and working lives have changed dramatically. The world in January 2021 is much different than it was at the start of 2020. It’s quite likely that your email marketing strategy had to pivot last year as well. While … Continue reading "2021 Email Marketing Strategy: 5 Reasons to Make Changes"

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Enduring Insights from Seth Godin’s Permission Marketing

Wed, 06 Jan 2021 14:37:00 +0000

Things change fast in the digital world. You probably wouldn’t expect a book about online marketing written more than two decades ago to maintain its relevance. Seth Godin’s groundbreaking 1999 book, Permission Marketing, is a clear exception. In 1999, I was a senior in high school and still trying to convince my dad we needed dial-up internet. Little did I know that Seth … Continue reading "Enduring Insights from Seth Godin’s Permission Marketing"

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5 Email Marketing Initiatives to Invest in Throughout 2021

Tue, 29 Dec 2020 14:27:00 +0000

The New Year is an ideal time to try out exciting ideas and launch new email marketing initiatives. Of course, it takes money to pull that off, and getting approval may be harder than you’d expect. We’ve gathered advice from seven different email industry veterans in our eBook, Maximizing Your Email Marketing Budget. Plus, Email … Continue reading "5 Email Marketing Initiatives to Invest in Throughout 2021"

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12 Reasons Why Marketers Should Test Every Email Campaign

Mon, 21 Dec 2020 13:54:03 +0000

When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading "12 Reasons Why Marketers Should Test Every Email Campaign"

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2020 Enhancements to the Email on Acid Platform

Thu, 17 Dec 2020 14:03:00 +0000

It’s been an unpredictable year for everyone. But through the ups and downs of 2020, the team at Email on Acid has been hard at work improving our email readiness platform. The first half of the year brought some incredibly useful features for collaboration within the application. Team Management tools give you the ability to … Continue reading "2020 Enhancements to the Email on Acid Platform"

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Outsourcing Email Marketing: When is it the Right Move?

Thu, 10 Dec 2020 14:16:00 +0000

We all know that email marketing is the most direct and efficient touchpoint any organization can have with its audience. Careful list segmentation and, more recently, advanced marketing automation technology, have resulted in email marketing campaigns becoming more personalized, more targeted, and potentially more lucrative than ever. It raises the question: When a communication channel … Continue reading "Outsourcing Email Marketing: When is it the Right Move?"

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Use Your Email Marketing for Good this Holiday Season

Mon, 07 Dec 2020 14:29:00 +0000

The global COVID-19 pandemic forced many businesses to hunker down and go into survival mode as they attempt to reduce costs and protect revenues. However, this doesn’t mean that corporate goodwill should go out of the window this holiday season. In these unusual times, because we are all in this together, “cause marketing” is more … Continue reading "Use Your Email Marketing for Good this Holiday Season"

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Why Successful Marketers Always Invest in Email Marketing

Tue, 01 Dec 2020 14:44:00 +0000

In the world of digital marketing, there are plenty of ways to spend your budget. However, deciding exactly where to focus your time, resources, and money isn’t always easy. How much should you spend on PPC, display ads, and social media promotion? What tools should be part of your marketing technology stack? Should you hire … Continue reading "Why Successful Marketers Always Invest in Email Marketing"

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Why Email Engagement and Accessibility Go Hand-in-Hand

Thu, 19 Nov 2020 14:00:00 +0000

There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more leads. That’s not so surprising. What was interesting is that the third most-cited priority … Continue reading "Why Email Engagement and Accessibility Go Hand-in-Hand"

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Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking

Mon, 16 Nov 2020 13:59:00 +0000

With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches on their campaigns. Sound familiar? But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize … Continue reading "Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking"

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Email Marketing Tactics: What are Your 2021 Priorities?

Thu, 12 Nov 2020 14:17:00 +0000

What are your email team’s top priorities for the upcoming year? Which email marketing tactics do you believe will move the needle toward success? Are you striving to create high-quality content that drives traffic to your website and converts email contacts into customers? Are you focusing on engaging email design that stands out from the … Continue reading "Email Marketing Tactics: What are Your 2021 Priorities?"

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5 Habits of Highly Successful Email Marketers

Tue, 10 Nov 2020 14:21:00 +0000

Mark Twain once said, “Nothing so needs reforming as other people’s habits.” It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the … Continue reading "5 Habits of Highly Successful Email Marketers"

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Creating Urgency and Anticipation with Last-Minute Holiday Emails

Fri, 06 Nov 2020 16:08:00 +0000

Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading "Creating Urgency and Anticipation with Last-Minute Holiday Emails"

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Will Your Email Team Make More Mistakes as it Grows?

Thu, 05 Nov 2020 15:59:00 +0000

Picture this. Your company is growing, and you have hiring needs. So, you build an all-star team to deliver exceptional results through email marketing. You’ve got developers, designers, copywriters, strategists, analysts, and even a QA specialist working on email campaigns. You’ve hired talented people with diverse skillsets, which should help you build an effective team … Continue reading "Will Your Email Team Make More Mistakes as it Grows?"

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Darktober in Review: Recapping our Dark Mode Email Exploration

Fri, 30 Oct 2020 13:19:00 +0000

The sun is setting noticeably earlier these days. It must be the end of Darktober! We’re wrapping up our month-long exploration of dark mode and email marketing with a look back at what we shared and learned throughout October. It turned out to be a hot topic among email developers and designers. We plan to … Continue reading "Darktober in Review: Recapping our Dark Mode Email Exploration"

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Dark Mode Email Design: Who Stands Out in the Inbox?

Mon, 26 Oct 2020 14:00:00 +0000

Whenever I think or talk about dark mode I have a strange tendency to remember Star Wars. I have always been against dark mode and when asked the question “Why?” — I couldn’t actually give a plausible explanation. Maybe it’s just my age and the thought of change. Maybe I just consider it a fad … Continue reading "Dark Mode Email Design: Who Stands Out in the Inbox?"

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How Agile Email Teams Avoid Sliding into Sloth Mode

Tue, 20 Oct 2020 13:09:00 +0000

It’s International Sloth Day! Yes, there is an actual day devoted to the beloved, cute, slow-moving mammals who like to sleep and hang upside-down. But don’t use this day as an excuse to get lazy with your emails. The sloth life is one of leisure, but it’s definitely not a model for creating and managing … Continue reading "How Agile Email Teams Avoid Sliding into Sloth Mode"

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Do Your Subscribers View Email in Dark Mode?

Fri, 09 Oct 2020 13:06:00 +0000

Dark mode is the new black. Of course, by that we mean it’s a growing digital design trend for user interfaces (obviously, there tends to be a lot of black). But how do you know if your list is reading emails in dark mode? Should you be optimizing your campaigns for it? Is it necessary … Continue reading "Do Your Subscribers View Email in Dark Mode?"

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Dark Mode Emails 101: The Essential Info

Wed, 07 Oct 2020 13:32:04 +0000

If you regularly work with digital products, there’s a good chance you’ve heard plenty of buzz about dark mode for user interfaces. Some of your favorite browsers, mobile apps, and operating systems have settings that let people flip the switch and turn down the lights when they focus on their device’s screen. The use of … Continue reading "Dark Mode Emails 101: The Essential Info"

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How COVID-19 Emails Help Brands Stay Top of Mind and In Business

Tue, 06 Oct 2020 13:32:54 +0000

Remember March? When your inbox was flooded with messages beginning with “In these unprecedented times…”? Raise your hand if you saw that about 10 times too many. <raises hand> Five months later, and we’re still facing one of the biggest challenges to hit the globe in decades. The COVID-19 pandemic affects everyone, which was made very … Continue reading "How COVID-19 Emails Help Brands Stay Top of Mind and In Business"

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Dark Mode Emails: October Transforms into Darktober

Thu, 01 Oct 2020 16:14:00 +0000

We’re turning down the lights and going dark throughout October here at Email on Acid. It’s all part of what we’re calling “Darktober” — our comprehensive look into how an important digital design trend is impacting email marketing. Dark mode for email doesn’t have to be a mystery. During #Darktober, we’ll be strapping on our … Continue reading "Dark Mode Emails: October Transforms into Darktober"

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The ADA at 30: Why Email Accessibility Matters

Fri, 25 Sep 2020 13:17:27 +0000

When the Americans with Disabilities Act (ADA) became law in 1990, it focused on removing physical barriers and improving accessibility to all. You see the results every day – ramps next to stairs, levers instead of doorknobs, hotel rooms with roll-in showers, and lower peepholes. But recent court decisions applied the law to online access, too. Email marketers must understand … Continue reading "The ADA at 30: Why Email Accessibility Matters"

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Outlook is Turning Off AMP for Email | What’s Next?

Fri, 18 Sep 2020 14:10:18 +0000

It’s been touted as one of the next big leaps in the evolution of email marketing. But now, Microsoft has indicated it will stop supporting AMP for Email completely – starting in October. The news came in an update on Microsoft’s Tech Community forum. A thread from product marketing manager Aimee Sudeck, which a year ago announced the availability of developer preview for AMP emails, was edited … Continue reading "Outlook is Turning Off AMP for Email | What’s Next?"

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4 Strategies to Boost Your 2020 Holiday Marketing Plan

Fri, 11 Sep 2020 18:45:03 +0000

The way 2020 has gone so far, we can understand why Popeyes Louisiana Kitchen pulled a Times Square prank pretending to end the year early and skip right to 2021. But in the real world, email marketers, like you, are counting on the holiday season more than ever to bring home the revenue in Q4. You can’t just copy-and-paste your … Continue reading "4 Strategies to Boost Your 2020 Holiday Marketing Plan"

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The Perfect Pairing: A White Label Partnership with Email on Acid

Mon, 20 Jul 2020 14:15:45 +0000

We’re the wine to your platform’s steak. Imagine for a moment that you and I are dining at a local steakhouse. We walk into the restaurant, sit down in a booth and flip through the menu, searching for the best steaks our wallets can afford. I order the Filet Mignon and you go for the … Continue reading "The Perfect Pairing: A White Label Partnership with Email on Acid"

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White Label Solutions: Our Software, your Platform

Thu, 18 Jun 2020 13:09:00 +0000

Allow your customers to see an instant preview of their email in 48 variations of the most popular email clients using Email on Acid's API (Application Programming Interface)!

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Organizing Your Email Team with Team Management Tools

Mon, 08 Jun 2020 19:51:25 +0000

Am I the only one who feels overwhelmed when it comes to project organization? Not everyone is good at organizing their work. In fact, it can be downright scary. Trying to manage and organize months, or even years of work, can be overwhelming. And if there’s not a consistent structure, it can be almost impossible … Continue reading "Organizing Your Email Team with Team Management Tools"

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Collaborate More Efficiently With Email on Acid

Thu, 28 May 2020 14:44:39 +0000

For over 10 years, Email on Acid has been working to improve your emails. From content checks and deliverability, to email rendering, we love adding additional value to our platform while making your job easier—and your process smoother. That’s why we’re excited to announce our newest release of email collaboration tools and functionality! Our platform gives you … Continue reading "Collaborate More Efficiently With Email on Acid"

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Auditing Your Email Design System

Wed, 20 May 2020 22:40:29 +0000

Design systems are a helpful tool in the email development workflow. They save time by having a starting point for components that are used when building an email. If you do not already have a design system, knowing where to start and how to make one, can be overwhelming. This post will walk through the … Continue reading "Auditing Your Email Design System"

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5 Emails We’ve Loved in April – The Coronavirus Pivot

Mon, 11 May 2020 15:25:51 +0000

I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing I’ve seen in my inbox comes from to brands … Continue reading "5 Emails We’ve Loved in April – The Coronavirus Pivot"

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How to Use Emojis and Special Characters in Your Subject Line or Preheader Text

Wed, 22 Apr 2020 17:18:43 +0000

Ok, so you’ve spent all that time crafting the perfect subject line. It’s short and sweet. It’s on-brand. It’s clever. Everyone has signed off on it. It even has… a blank square? It should have looked like this: Uh oh. What went wrong? 🧐 Anytime something breaks in an email, there are some implications that … Continue reading "How to Use Emojis and Special Characters in Your Subject Line or Preheader Text"

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Good Email Marketing Starts With End-to-End Planning

Mon, 13 Apr 2020 14:26:13 +0000

Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading "Good Email Marketing Starts With End-to-End Planning"

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Email Marketing Examples in the Time of COVID-19

Mon, 06 Apr 2020 21:09:37 +0000

The Good, the Bad, and the Unsubscribes The last few weeks have been intense. Many of us have taken to our homes, figuring out how to work (and live) remotely. The news is bad…and painful…and scary. Our friends and family are constantly in our thoughts, as are our fellow humans around the world who are … Continue reading "Email Marketing Examples in the Time of COVID-19"

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Sensitivity in Email Marketing During a Global Crisis

Tue, 31 Mar 2020 17:06:29 +0000

The world is in a collective state of crisis right now with coronavirus (COVID-19). During a pandemic that impacts literally every single person in the world, the role of marketers has shifted. What is the best approach to email marketing during this difficult time? Should you send emails about COVID-19? Should you pause all your … Continue reading "Sensitivity in Email Marketing During a Global Crisis"

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It’s Our Time to Give Back

Wed, 25 Mar 2020 18:09:05 +0000

These are unprecedented times, something we have not seen in our generation. COVID-19 is impacting everyone from our loved ones and businesses, to the first responders who are bravely helping to fight this pandemic. Our thoughts are with those that have been impacted by this outbreak, especially those that are sick. We wish them a speedy recovery. As the situation continues to affect the world around us, I wanted to provide an update on how Email … Continue reading "It’s Our Time to Give Back"

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The Wonderful Women of Email

Tue, 24 Mar 2020 14:47:39 +0000

Check out a few women of email who have been very active in the email marketing community and helped shape what it is today.

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Top 3 Initiatives to Make 2020 Your Year of Change

Mon, 24 Feb 2020 21:42:47 +0000

At Email on Acid this week we’re honored to welcome Ryan Phelan as a guest blogger. Ryan brings over two decades of innovation and thought leadership to the email space. It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is that … Continue reading "Top 3 Initiatives to Make 2020 Your Year of Change"

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Drive Last Minute Email List Subscribes With Instagram

Thu, 30 Jan 2020 18:33:37 +0000

Let’s say you’re having a big sale, and you’d like to get some new subscribers – fast. There are lots of ways to go about building an email list. And we’ve chatted before about using social media as a great way to build your email list. Today let’s hone-in on how to grow your email … Continue reading "Drive Last Minute Email List Subscribes With Instagram"

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Emails That Make Our Inbox Smile

Tue, 14 Jan 2020 18:32:45 +0000

It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid. To kickoff the new year we decided to spotlight some of our top picks. So buckle … Continue reading "Emails That Make Our Inbox Smile"

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How to Create a “Scratch Off” Effect in Email HTML

Fri, 03 Jan 2020 17:08:49 +0000

The team at Email on Acid wanted to do something extra special to announce our Month of Giving holiday contest. So we came up with a fun design featuring “Email Gnomes” to give away gifts. At the centerpiece of this email, we designed a scratch-off ticket. Now, “scratch off” functionality doesn’t really exist in email—at … Continue reading "How to Create a “Scratch Off” Effect in Email HTML"

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Tips on Asking for Subscriber Data and Building Trust

Mon, 23 Dec 2019 20:32:34 +0000

Getting new subscribers onto your email list can be a challenge. Brands need to be trustworthy, engaging and relevant to motivate people to fill out a subscriber opt-in form. Plus, with how effective it is to send segmented emails, collecting a few more details upfront during sign-up is an efficient way to build out those … Continue reading "Tips on Asking for Subscriber Data and Building Trust"

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New Year, New Regulations: The California Consumer Protection Act (CCPA)

Tue, 17 Dec 2019 17:29:09 +0000

New Year’s Day will come with more than just empty champagne bottles. On January 1st, 2020 the California Consumer Protection Act (CCPA) will go into effect. They are already discussing CCPA 2.0 revisions too, so this new law will continue to become more robust. Brands still have time to prepare though, because enforcement on the … Continue reading "New Year, New Regulations: The California Consumer Protection Act (CCPA)"

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How to Send a Marketing Email via Text

Fri, 29 Nov 2019 13:06:40 +0000

SMS marketing is an up-and-coming channel to reach more subscribers in real time. If you are looking for a way to send customers a promotional email via text message, email messaging is the most optimal way by far. There are a lot of useful mobile apps for reading emails on smartphones, but marketers still need … Continue reading "How to Send a Marketing Email via Text"

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Don’t Be Fooled by These 8 Email Marketing Myths

Wed, 20 Nov 2019 11:00:34 +0000

With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.

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Killer Digital Marketing Infographics for the Multi-Hat Marketer

Fri, 15 Nov 2019 11:26:30 +0000

People are bombarded with information every waking minute of every day. Very few have enough time to read every blog, article or white paper that piques their interest. Infographics have become a go-to method of communication because they serve up information on a visually rich platter. Knowing that email marketers wear a variety of hats … Continue reading "Killer Digital Marketing Infographics for the Multi-Hat Marketer"

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What Makes Email on Acid Unique?

Tue, 12 Nov 2019 18:41:25 +0000

Creating an email is no small task. First, you have to think about the reason for the email. How will you design and message it? Oh and don’t forget, you want subscribers to open it so make the subject line perfect too. And just for fun, there are also spam filters and blocklists to watch … Continue reading "What Makes Email on Acid Unique?"

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Seasonal Email and Subject Line Inspiration for Fall

Thu, 07 Nov 2019 22:06:20 +0000

Fall marks the beginning of a quarter-long marketing push for many brands. The holidays are just around the corner and it’s prime time to start spreading a little seasonal love to subscribers before the onslaught of holiday promotions and specials. We’ve seen a plethora of fall and Halloween-themed emails come across our inboxes over the … Continue reading "Seasonal Email and Subject Line Inspiration for Fall"

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Our Experiment with an Interactive Email Design

Tue, 22 Oct 2019 11:24:21 +0000

By Paul Kirby and Ed Ball When you send an interactive email, it’s important to consider not just what code tricks you’re going to use, but also what you’re using interactivity for. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. With … Continue reading "Our Experiment with an Interactive Email Design"

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Deliverability FAQs: How to Land in More Inboxes

Wed, 16 Oct 2019 21:52:48 +0000

Aside from crafting the perfect subject line and an irresistible CTA, an email marketer’s biggest challenge is how to address email deliverability issues. Email client spam filters and blocklists are to email marketers what roller coaster height requirements are to 8-year olds: a royal nuisance. Appeasing spam filters and avoiding blocklists isn’t always an easy-peasy … Continue reading "Deliverability FAQs: How to Land in More Inboxes"

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Government Email Marketing: Email Design Tips for the Public Sector

Mon, 14 Oct 2019 12:28:42 +0000

As an industry, government marketing emails rank second in open rates and third in click-through rates (CTRs) according to Mailchimp’s Email Marketing Benchmarks. With that level of subscriber engagement, it’s important to know what the email best practices for government are. John Thies recently sat down with Adobe’s Jonathan Benett, IT and public sector business … Continue reading "Government Email Marketing: Email Design Tips for the Public Sector"

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Domino’s Takes ADA Lawsuit Over Website Accessibility to the Supreme Court

Wed, 09 Oct 2019 11:49:14 +0000

By now, you know that accessible communications are just as beneficial for brands as customers who need them. However, the necessity of such communications has been called into question with Domino’s ADA lawsuit. Allow us to explain. A Brief History Lesson The world wide web was invented in 1989 by Sir Tim Berners-Lee, a British … Continue reading "Domino’s Takes ADA Lawsuit Over Website Accessibility to the Supreme Court"

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Newsletter Inspiration for Your Next Community Update

Wed, 02 Oct 2019 11:49:38 +0000

It’s been a heckuva summer. We’ve seen brands use handy HTML tricks and thumb-stopping subject lines to spruce up their emails, as well as some best-in-class welcome series. With fall rolling in and as we stand at the precipice of the holiday season, it’s the perfect time to think about our newsletters. As we analyze … Continue reading "Newsletter Inspiration for Your Next Community Update"

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How to Minify Email HTML (and Why it’s Helpful)

Thu, 26 Sep 2019 11:35:14 +0000

The main focus of email designers and developers alike is to bring the best experience to the viewer. When producing an email that matches this objective, many tricks and hacks are used in the process to ensure that the email displays properly on all email clients, or at least falls back gracefully. Because of how … Continue reading "How to Minify Email HTML (and Why it’s Helpful)"

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7 Killer Tactics to Grow your Email List through Social Media

Fri, 20 Sep 2019 11:00:12 +0000

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

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Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding

Thu, 19 Sep 2019 11:27:10 +0000

There’s a lot to keep up with when it comes to good email design, especially in terms of accessibility. The need to have an eye-catching design is always a challenge for email marketers in order to get subscribers to start scrolling. Luckily, you can make this process easier on yourself by using an email design … Continue reading "Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding"

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10 Years of Acid: A Decade of Helping Email Marketers Send Better Email

Mon, 16 Sep 2019 16:01:54 +0000

Email on Acid turned 10 years old this year—a full decade of helping email marketers QA and send better email. Suffice it to say, a lot has happened during that time: Our platform now includes Spam Testing, Advanced Email Analytics, Email Editor, and Campaign Precheck tools Our servers run millions of email tests The platform … Continue reading "10 Years of Acid: A Decade of Helping Email Marketers Send Better Email"

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How to Create a Pulsing CTA in Email to Drive Clicks

Fri, 13 Sep 2019 11:09:48 +0000

As email marketers, we strive to be at the top of our game, making improvements to our emails, our journeys and segments wherever we can. Recently, an email newsletter landed in my images-off inbox that had a pulsing CTA button. Naturally, this piqued my interest, so I set to work investigating the code so you … Continue reading "How to Create a Pulsing CTA in Email to Drive Clicks"

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Creative Email Inspiration Using HTML Tricks

Mon, 09 Sep 2019 11:19:10 +0000

Okay, by now we all know how important it is to test an email before you send it out. Not only does email testing help protect your brand’s reputation among subscribers (and spam filters), but it’s also a chance to push your creative boundaries. For this month’s dose of creative email inspiration, we wanted to … Continue reading "Creative Email Inspiration Using HTML Tricks"

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The Secret to Deliverability: Tips from Privacy Expert Chris Arrendale

Thu, 05 Sep 2019 14:03:52 +0000

In our recent email marketing deliverability webinar with Trendline Interactive’s Chief Privacy Officer, Chris Arrendale, he shed some light on what it means to have good deliverability. Watch the Webinar One of the biggest hurdles email marketers face isn’t just motivating an open or making sure every CTA works perfectly. Rather, it’s how to make … Continue reading "The Secret to Deliverability: Tips from Privacy Expert Chris Arrendale"

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How to Code Search Bars in Email

Fri, 30 Aug 2019 16:33:10 +0000

With support for form entries across most email clients, it’s worth exploring how to code search bars in email. Adding this unique module will hardly require extra work from your web team. A search bar adds an interactive element to an email and allows subscribers to search your website from their inbox! HTML Elements To … Continue reading "How to Code Search Bars in Email"

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The Difference Between Screen Captures in Live vs. Emulated Email Testing

Thu, 29 Aug 2019 10:41:46 +0000

To date, there are two different methods for generating a preview of an HTML email in the most popular email clients. Each solution comes with its own set of challenges and limitations. In this article, we'll watch as the Tortoise and the Hare battle it out to see which strategy wins the race.

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The Value of an Email Testing Service for Enterprise Brands

Wed, 21 Aug 2019 11:11:10 +0000

This isn’t just your mom & pop shop’s email testing service. This is enterprise email testing for marketing teams. Email on Acid is a complete email content checking and testing platform that inspects and polishes every inch of email before deployment. The Purpose of an Email Testing Service Email testing platforms exist so that email … Continue reading "The Value of an Email Testing Service for Enterprise Brands"

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How to Use Email for Growth Marketing

Tue, 13 Aug 2019 20:14:13 +0000

As email marketers, we’re always trying to reach new heights: more conversion, healthier subscriber lists, greater reach, more emails landing in the inbox instead of spam, you know the drill. When a marketing team’s goal is to grow, terms like “growth marketing” can feel confusing. What is it and how is it different than regular … Continue reading "How to Use Email for Growth Marketing"

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CSS Basics: A Beginner’s Guide to Stylizing HTML

Fri, 09 Aug 2019 17:21:19 +0000

A thoughtfully-designed email can reap stellar rewards. How do email marketers achieve this? With killer CSS. You don’t need to be the best CSS coder in the world, but a working knowledge alongside a go-to reference guide can definitely help get you there. To start picking up the basics of how to code in CSS, … Continue reading "CSS Basics: A Beginner’s Guide to Stylizing HTML"

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Tips for Integrating Video into Your Email Marketing Efforts

Mon, 29 Jul 2019 13:31:27 +0000

Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people what they want! Check out this list of 11 creative ways to use video in your email marketing campaigns.

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10 Easy Ways to Improve Your Mobile Email Design

Thu, 25 Jul 2019 11:30:30 +0000

Not only is mobile here to stay, it's on the rise.

If you're not optimizing your email campaigns for mobile, you're missing out on a BIG chunk of change.

The post 10 Easy Ways to Improve Your Mobile Email Design appeared first on Email On Acid.

HTML Basics: A Back Pocket Guide for Beginners

Tue, 23 Jul 2019 11:50:13 +0000

Most email marketers, at one point or another, have had to go in and edit code. Having a solid understanding of HTML basics makes editing, and eventually, building your own code much less daunting. We often post HTML tips and how-tos for including fun and engaging tricks into email. For instance, we’ve covered click-to-reveal code … Continue reading "HTML Basics: A Back Pocket Guide for Beginners"

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A Letter from our CEO: Why I Applaud Litmus for Launching an Email Accessibility Tool

Thu, 18 Jul 2019 15:55:48 +0000

Email accessibility has always been near and dear to my heart. It’s such an important topic given the positive impact it can make in someone’s life. It’s imperative for every subscriber to have the ability to consume every message received, no matter who it came from. Therefore, organizations need to implement an accessibility standard in … Continue reading "A Letter from our CEO: Why I Applaud Litmus for Launching an Email Accessibility Tool"

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The Art (and Science) of From Fields

Tue, 16 Jul 2019 16:26:08 +0000

We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading "The Art (and Science) of From Fields"

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The ROI of Good Email Etiquette

Mon, 15 Jul 2019 12:25:00 +0000

This post was updated on July 15, 2019. It was originally published in September, 2016. Manners matter in email. The evolution of email marketing includes consumer protection laws (such as an unsubscribe button) as well as industry standards of email etiquette. Good email etiquette has three primary traits: Transparent Authentic (not spammy) Accessible When your … Continue reading "The ROI of Good Email Etiquette"

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Email Subject Lines: Best Practices for 2019

Thu, 04 Jul 2019 13:51:03 +0000

In collaboration with Phrasee. Why do email subject lines matter? Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line. There are a few reasons for this: Industry-wide open rates hover well … Continue reading "Email Subject Lines: Best Practices for 2019"

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June Email Roundup: Roll Out the Welcome Email

Tue, 02 Jul 2019 21:13:50 +0000

Welcome emails are kind of a big deal. For this month’s dose of email inspiration, we’re highlighting top notch welcome emails of all lengths and sizes that made us go ‘ahhh.’ Why are welcome emails important? A welcome email series initiates and sets the tone for a relationship between you and your new subscriber. Typically, … Continue reading "June Email Roundup: Roll Out the Welcome Email"

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Email Developers Who Are Making Email Better

Mon, 24 Jun 2019 15:02:00 +0000

This post was updated on June 21, 2019. It was originally published in November, 2015. Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email. These cape-less superheroes … Continue reading "Email Developers Who Are Making Email Better"

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Why You Should Always Validate Your Emails’ HTML

Wed, 19 Jun 2019 07:12:49 +0000

This post was updated on June 19, 2019. It was originally published in November, 2011. Coding errors in web pages is one thing, but errors in HTML emails is an entirely different animal to tackle. Why do email HTML errors hold so much more weight? Because an HTML or CSS error could at minimum result … Continue reading "Why You Should Always Validate Your Emails’ HTML"

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A Beginner’s Guide: Fix HTML Issues in Campaign Precheck

Fri, 07 Jun 2019 19:26:27 +0000

If you’ve ever experienced that nagging feeling like you’ve missed something—maybe a link, or HTML that may not work on every email client—we know just the tool. Campaign Precheck is Email on Acid’s newest feature to add to your email workflow for getting your messages production-ready. It alleviates send anxiety by reviewing the setup of … Continue reading "A Beginner’s Guide: Fix HTML Issues in Campaign Precheck"

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How to Use Advanced Email Analytics Data to Ramp Up ROI

Fri, 10 May 2019 16:14:00 +0000

One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.

In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.

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A Beginner’s Guide to Blocklisting

Thu, 09 May 2019 14:15:30 +0000

This post was updated on May 9, 2019. It was originally published in January, 2012. Blocklists run deep. They are not limited to filtering spam from email. A blocklist can take the form of a firewall restricting access from sources, a business (or, let’s be real, school) banning visits to X-rated websites, etc. The one … Continue reading "A Beginner’s Guide to Blocklisting"

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Inbox Display: What it is and How it Increases ROI

Mon, 06 May 2019 13:56:19 +0000

Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading "Inbox Display: What it is and How it Increases ROI"

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How to Make an Interactive Email with Click-to-Reveal Code

Tue, 30 Apr 2019 17:42:09 +0000

We’ve previously discussed how to incorporate AR into email and wanted to touch on other ways you can add interactive email elements to enhance your campaign without adding too much weight. With this simple click-to-reveal method we’ll go over, you can easily implement a bit of suspense and user activity into any campaign. Using CSS … Continue reading "How to Make an Interactive Email with Click-to-Reveal Code"

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5 Ways to Boost Your Brand’s Email Deliverability

Fri, 26 Apr 2019 17:57:45 +0000

In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure … Continue reading "5 Ways to Boost Your Brand’s Email Deliverability"

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Maximize Your Memorial Day Email Marketing ROI with These Features

Thu, 25 Apr 2019 20:20:52 +0000

As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading "Maximize Your Memorial Day Email Marketing ROI with These Features"

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Preview vs. Preheader Text: How Long Should Preheader Text Be?

Tue, 23 Apr 2019 20:28:31 +0000

Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading "Preview vs. Preheader Text: How Long Should Preheader Text Be?"

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What’s the Latest with AMP and How Can I Use It for Email?

Mon, 15 Apr 2019 15:22:07 +0000

Earlier this month Google announced that AMP HTML email is now live—but what is AMP? What do you need to know as an email marketer? How do you code an email in AMP? Glad you asked. What is AMP for email? AMP (Accelerated Mobile Pages) is a developer’s care package from our friends at Google that lets you create a lightweight system with speedier loads. (Anyone … Continue reading "What’s the Latest with AMP and How Can I Use It for Email?"

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What Is a Plain Text Email and When Should I Use One?

Tue, 19 Mar 2019 12:00:09 +0000

This post was updated on March 19, 2019. It was originally published in April 2018. When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how … Continue reading "What Is a Plain Text Email and When Should I Use One?"

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6 Ways to Improve Your Email Development Process

Thu, 28 Feb 2019 14:00:26 +0000

The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading "6 Ways to Improve Your Email Development Process"

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Save Time and Your Reputation with Our New Email Spell Check

Wed, 27 Feb 2019 14:00:29 +0000

Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading "Save Time and Your Reputation with Our New Email Spell Check"

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Looking at Email Accessibility Regulations by Industry

Thu, 21 Feb 2019 14:00:16 +0000

In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading "Looking at Email Accessibility Regulations by Industry"

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How to Create Interactive Hotspots in Email

Fri, 15 Feb 2019 13:59:00 +0000

Do you want to add detail to an image, share some information, or have another crazy idea that involves using an interactive hotspot in email? This guide should help you get the basics into your HTML and CSS, so only your imagination will hold you back! Email Client Support To enable hotspots in your email … Continue reading "How to Create Interactive Hotspots in Email"

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How Access to Real-Time Subscriber Data Affects Email Design

Wed, 13 Feb 2019 17:10:43 +0000

Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading "How Access to Real-Time Subscriber Data Affects Email Design"

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Coding for DPI Scaling in Outlook 2007-2013

Mon, 11 Feb 2019 14:00:08 +0000

Does Outlook sometimes make your email look like it was put through a garbage compacter and then fed through a taffy machine? Fonts are huge, tables look tiny and images are all out of whack?

The culprit here is DPI scaling. Read on to find out how DPI scaling causes these problems, and how to fix them.

The post Coding for DPI Scaling in Outlook 2007-2013 appeared first on Email On Acid.

What Is an Acceptable Email Download Speed?

Fri, 01 Feb 2019 15:00:10 +0000

We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading "What Is an Acceptable Email Download Speed?"

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5 Tips for Writing Alt Text in Email

Thu, 10 Jan 2019 14:00:30 +0000

One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading "5 Tips for Writing Alt Text in Email"

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Email Marketing Inspiration: December 2018

Fri, 04 Jan 2019 17:46:54 +0000

It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading "Email Marketing Inspiration: December 2018"

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Email in 2019: Experts Share Predictions for the Next Year in Email

Thu, 03 Jan 2019 16:04:37 +0000

Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading "Email in 2019: Experts Share Predictions for the Next Year in Email"

The post Email in 2019: Experts Share Predictions for the Next Year in Email appeared first on Email On Acid.

Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant

Fri, 28 Dec 2018 17:00:08 +0000

Earlier this month Amazon released an update to Alexa that allows the service to access and read your emails. With that, we just got one step closer to email evolving and giving marketers the ability to provide auditory calls-to-action (ACTAs) in their email campaigns. With this initial update, you will only be able to access email … Continue reading "Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant"

The post Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant appeared first on Email On Acid.

Do Your Email Links Have Too Many Redirects?

Fri, 21 Dec 2018 15:00:51 +0000

Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading "Do Your Email Links Have Too Many Redirects?"

The post Do Your Email Links Have Too Many Redirects? appeared first on Email On Acid.

How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]

Tue, 04 Dec 2018 20:54:12 +0000

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading "How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]"

The post How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool] appeared first on Email On Acid.

Important Email Image Checks – Will Your Design Explode in Outlook?

Wed, 28 Nov 2018 14:00:32 +0000

Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading "Important Email Image Checks – Will Your Design Explode in Outlook?"

The post Important Email Image Checks – Will Your Design Explode in Outlook? appeared first on Email On Acid.

Is 100% Email Deliverability Possible?

Wed, 21 Nov 2018 14:00:04 +0000

As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading "Is 100% Email Deliverability Possible?"

The post Is 100% Email Deliverability Possible? appeared first on Email On Acid.

How to Use Augmented Reality Features in Email

Mon, 12 Nov 2018 14:00:47 +0000

Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all in “real life.” … Continue reading "How to Use Augmented Reality Features in Email"

The post How to Use Augmented Reality Features in Email appeared first on Email On Acid.

The Best Black Friday and Cyber Monday Email Campaigns

Fri, 09 Nov 2018 12:00:00 +0000

In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.

Take a look below to get your creative juices flowing this season.

The post The Best Black Friday and Cyber Monday Email Campaigns appeared first on Email On Acid.

How to Take Your Automated Emails to the Next Level

Tue, 16 Oct 2018 14:00:30 +0000

I don’t have to tell you automated emails drive better results compared to other types of emails; this is a well-known fact in our industry. Automated emails get higher open and click-through rates because they are targeted and timely, such as after a purchase or newsletter signup. Automated emails are also time savers; you can … Continue reading "How to Take Your Automated Emails to the Next Level"

The post How to Take Your Automated Emails to the Next Level appeared first on Email On Acid.

How We Created Our Interactive Scrolling Halloween Email

Mon, 08 Oct 2018 14:00:00 +0000

We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.

The post How We Created Our Interactive Scrolling Halloween Email appeared first on Email On Acid.

Which Email Professionals Should Purchase an Email on Acid Subscription?

Thu, 06 Sep 2018 14:00:40 +0000

Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading "Which Email Professionals Should Purchase an Email on Acid Subscription?"

The post Which Email Professionals Should Purchase an Email on Acid Subscription? appeared first on Email On Acid.

How to Use Email on Acid with Your Email Service Provider (ESP)

Wed, 29 Aug 2018 14:00:53 +0000

Whether it’s on social media, at a conference, or through our support channels, one of the most common questions we hear is: Is Email on Acid an email service provider (ESP)? The short answer is: No. The slightly longer answer? We’re an email testing platform, which means we help you QA your email code and … Continue reading "How to Use Email on Acid with Your Email Service Provider (ESP)"

The post How to Use Email on Acid with Your Email Service Provider (ESP) appeared first on Email On Acid.

6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign

Fri, 24 Aug 2018 14:00:36 +0000

This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading "6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign"

The post 6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign appeared first on Email On Acid.

Top Email Testing Tools to Preview Your Email

Wed, 22 Aug 2018 14:00:58 +0000

Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading "Top Email Testing Tools to Preview Your Email"

The post Top Email Testing Tools to Preview Your Email appeared first on Email On Acid.

A Day in the Life: Gangsta Rap and Email Design

Fri, 10 Aug 2018 14:00:23 +0000

A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading "A Day in the Life: Gangsta Rap and Email Design"

The post A Day in the Life: Gangsta Rap and Email Design appeared first on Email On Acid.

7 Tips for Designing and Developing Emails for the iPhone

Fri, 10 Aug 2018 12:00:49 +0000

The iPhone is more popular today than ever. Make sure your customers get flawless emails on their iOS devices.

The post 7 Tips for Designing and Developing Emails for the iPhone appeared first on Email On Acid.

Why Is Email Testing So Pricey?

Tue, 31 Jul 2018 18:00:00 +0000

When we talk to email marketers and developers about the importance of email testing, it’s not hard to convince them of the benefits; emails that render properly can improve subscriber engagement and ROI. Ultimately though, they come back to us with an important question about email testing cost: Why is it so pricey? Of course, … Continue reading "Why Is Email Testing So Pricey?"

The post Why Is Email Testing So Pricey? appeared first on Email On Acid.

A Look Inside Our Team’s Email Workflow

Fri, 27 Jul 2018 14:00:11 +0000

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading "A Look Inside Our Team’s Email Workflow"

The post A Look Inside Our Team’s Email Workflow appeared first on Email On Acid.

Free Responsive Email Template

Thu, 12 Jul 2018 14:00:00 +0000

With mobile on the rise and so many of our users inquiring about best practices for developing responsive emails, we figured it's a great time to offer up a series of free email templates to get you up and running as fast as possible. Check out our first free mobile template...

The post Free Responsive Email Template appeared first on Email On Acid.

Convert Special Characters to HTML Entities [Free Tool]

Wed, 11 Jul 2018 14:00:28 +0000

Coding special characters for HTML emails is one of the trickiest bits of email development. Each special character has a corresponding HTML entity; for example, the Chinese character “漢” has an HTML entity value of “漢“. This means developers often spend time looking up and memorizing code for each special character. It’s not easy! That’s … Continue reading "Convert Special Characters to HTML Entities [Free Tool]"

The post Convert Special Characters to HTML Entities [Free Tool] appeared first on Email On Acid.

How to Grow and Maintain Your Email List [Twitter Chat Recap]

Fri, 22 Jun 2018 14:00:43 +0000

The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading "How to Grow and Maintain Your Email List [Twitter Chat Recap]"

The post How to Grow and Maintain Your Email List [Twitter Chat Recap] appeared first on Email On Acid.

Getting Started: Using Your Email Test Results

Mon, 11 Jun 2018 20:00:01 +0000

Are you new to Email on Acid? Get the lowdown on how to access, analyze and troubleshoot issues in your email test results so you always get the most bang for your buck.

The post Getting Started: Using Your Email Test Results appeared first on Email On Acid.

10 Email Newsletter Mistakes Marketers Should Avoid

Wed, 30 May 2018 14:00:20 +0000

Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading "10 Email Newsletter Mistakes Marketers Should Avoid"

The post 10 Email Newsletter Mistakes Marketers Should Avoid appeared first on Email On Acid.

What’s New with Gmail and What Does the Future Hold?

Thu, 10 May 2018 15:00:17 +0000

Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.

The post What’s New with Gmail and What Does the Future Hold? appeared first on Email On Acid.

Free MailChimp Template for Your Summer Email Campaigns

Wed, 02 May 2018 15:46:02 +0000

Download this free MailChimp template that you can use in your summertime email campaigns.

The post Free MailChimp Template for Your Summer Email Campaigns appeared first on Email On Acid.

How to Create Excellent Emails for Outlook.com

Wed, 25 Apr 2018 15:57:22 +0000

Learn how to code email for Outlook.com and how to work with some of the most common Outlook.com bugs.

The post How to Create Excellent Emails for Outlook.com appeared first on Email On Acid.

What’s the Difference Between an ESP, CRM and Email Testing Platform?

Wed, 11 Apr 2018 12:40:00 +0000

Learn
what all the acronyms mean, and how these tools can boost revenue and improve
customer relationships.

The post What’s the Difference Between an ESP, CRM and Email Testing Platform? appeared first on Email On Acid.

A Few of Our Favorite Free Email Tools

Wed, 04 Apr 2018 15:34:00 +0000

The
Email on Acid team dishes about their favorite free email tools and resources.

The post A Few of Our Favorite Free Email Tools appeared first on Email On Acid.

Developing Email Content for Subscribers with ADHD

Thu, 29 Mar 2018 12:41:00 +0000

Learn why it’s important to consider ADHD when developing email and how you can create content that is ADHD-friendly.

The post Developing Email Content for Subscribers with ADHD appeared first on Email On Acid.

Five Questions About Heat Maps and Email

Thu, 15 Mar 2018 02:13:00 +0000

Learn how to use heat map tools to track clicks and improve your email campaigns.

The post Five Questions About Heat Maps and Email appeared first on Email On Acid.

Which Code Should I Include in Every Email?

Fri, 09 Mar 2018 15:37:00 +0000

Learn how to build email code properly to help ensure your email displays correctly on every device and client.

The post Which Code Should I Include in Every Email? appeared first on Email On Acid.

Siri and Email: How Digital Assistants Can Play a Role in Email Marketing

Thu, 01 Mar 2018 15:28:00 +0000

Learn how Siri reads back email and how you can optimize your email campaigns for Siri.

The post Siri and Email: How Digital Assistants Can Play a Role in Email Marketing appeared first on Email On Acid.

How Email Spam Tests Work and What You Can Do to Pass Them

Wed, 21 Feb 2018 21:36:00 +0000

What
is an email spam test? Learn a few tips and tricks on how to test your email
and improve deliverability.

The post How Email Spam Tests Work and What You Can Do to Pass Them appeared first on Email On Acid.

AMP for Email: What You Need to Know About Google’s New Interactive Email Effort

Fri, 16 Feb 2018 14:14:00 +0000

Google has announced plans to expand its Accelerated Mobile Pages (AMP) Project to email. Learn what AMP for Email is and how it works.

The post AMP for Email: What You Need to Know About Google’s New Interactive Email Effort appeared first on Email On Acid.

What’s the Difference Between Mobile-Friendly, Responsive, and Hybrid Email Design?

Fri, 26 Jan 2018 14:45:00 +0000

Mobile friendly, responsive, hybrid - it can all get a bit confusing. Learn how and where to use these development techniques.

The post What’s the Difference Between Mobile-Friendly, Responsive, and Hybrid Email Design? appeared first on Email On Acid.

What You Need to Know About the New Gmail iOS Update

Thu, 18 Jan 2018 14:30:00 +0000

The Gmail iOS app now supports IMAP and GANGA (Gmail App with a Non-Google Account). Here's what you need to know.

The post What You Need to Know About the New Gmail iOS Update appeared first on Email On Acid.

How to Build an Interactive Magic 8 Ball for Email

Tue, 19 Dec 2017 14:53:00 +0000

This article covers a technique to implement an interactive Magic 8 Ball using only CSS.

The post How to Build an Interactive Magic 8 Ball for Email appeared first on Email On Acid.

Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds

Wed, 13 Dec 2017 12:50:00 +0000

We sat down with the creator of Super Mail Quest, Aaron Simmonds, to learn about what inspired this idea and some of the challenges involved in creating an interactive email project.

The post Super Mail Quest: An Interview With Designer and Developer Aaron Simmonds appeared first on Email On Acid.

Email on Acid’s Give Back Day

Fri, 01 Dec 2017 11:53:00 +0000

A few times a year we step away from the office to do good in our local community. Last month, we headed to help Habitat for Humanity.

The post Email on Acid’s Give Back Day appeared first on Email On Acid.

Gmail iOS Replacing Copyright Symbols with Blue Emoji and How to Fix It

Mon, 27 Nov 2017 08:55:00 +0000

Gmail on iOS started replacing copyright, registered and trademark symbols with large blue emoji images. This article covers a few ways you can fix it.

The post Gmail iOS Replacing Copyright Symbols with Blue Emoji and How to Fix It appeared first on Email On Acid.

CSS Background Images Now Supported in Outlook.com

Fri, 10 Nov 2017 08:36:00 +0000

Using background images in email is easier now that Outlook.com and Office 365 Outlook (OWA) has started to support CSS background images.

The post CSS Background Images Now Supported in Outlook.com appeared first on Email On Acid.

Webinar Recap: Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant

Tue, 10 Oct 2017 06:08:00 +0000

We recently hosted a webinar all about interactive email; Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant. Watch the recording and get the slides here.

The post Webinar Recap: Making the Case for Interactive Email: What’s Possible, Beautiful, and Relevant appeared first on Email On Acid.

Filmstrip+ Interactive Email Technique: Adding Support For More Email Clients

Mon, 02 Oct 2017 13:54:00 +0000

The filmstrip plus technique builds upon the filmstrip interactive email technique to add interactivity support to the Apple Mail and Outlook for Mac clients.

The post Filmstrip+ Interactive Email Technique: Adding Support For More Email Clients appeared first on Email On Acid.

Introducing the Filmstrip Interactive Email Technique

Wed, 20 Sep 2017 02:17:00 +0000

The filmstrip technique simplifies the creation of interactive email in addition to bringing interactive email to the Gmail app.

The post Introducing the Filmstrip Interactive Email Technique appeared first on Email On Acid.

How to Build an Interactive Quiz in Email

Wed, 26 Jul 2017 09:28:00 +0000

Learn how you can build interactive games, carousels and product filters in email using an interactive quiz technique.

The post How to Build an Interactive Quiz in Email appeared first on Email On Acid.

CSS Targeting for AOL Mail

Mon, 17 Jul 2017 21:25:00 +0000

If your design needs some tweaking in Aol Mail, here are two techniques you can use to target your fixes just for this email client.

The post CSS Targeting for AOL Mail appeared first on Email On Acid.

The New Yahoo! Mail and How to Target It

Mon, 10 Jul 2017 12:15:00 +0000

Yahoo! Mail just released an update. Learn what's changed and how to target the Yahoo! Mail email client in your designs.

The post The New Yahoo! Mail and How to Target It appeared first on Email On Acid.

Announcing the Email on Acid Dreamweaver Plugin

Mon, 26 Jun 2017 14:04:00 +0000

Check out our latest feature! Enabling you to send your email tests without breaking your email development workflow.

The post Announcing the Email on Acid Dreamweaver Plugin appeared first on Email On Acid.

GDPR: What Email Marketers Need to Know

Thu, 22 Jun 2017 01:52:00 +0000

In this article, we break down exactly what email marketers need to know about the GDPR coming on 23rd May 2018.

The post GDPR: What Email Marketers Need to Know appeared first on Email On Acid.

Budgeted Fun: How a Design System Can Facilitate Innovation

Thu, 25 May 2017 14:16:00 +0000

Heidi Olsen shares her thoughts on how implementing a design system can save you time, money, and effort when creating your emails. Leaving you more time to innovate.

The post Budgeted Fun: How a Design System Can Facilitate Innovation appeared first on Email On Acid.

Tutorial: Implementing Navigation Controls in Image Carousels for Email – Part 4

Fri, 19 May 2017 12:33:00 +0000

In this article, we will go over how to build navigation controls such as navigation arrows and thumbnails in an image carousel.

The post Tutorial: Implementing Navigation Controls in Image Carousels for Email – Part 4 appeared first on Email On Acid.

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Wed, 10 May 2017 11:42:00 +0000

Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation.

The post 4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success appeared first on Email On Acid.

Image Map Support in HTML Email

Fri, 28 Apr 2017 00:35:00 +0000

Image maps are images that contain areas that map to distinct links. Surprisingly support for image maps are pretty good in email clients.

The post Image Map Support in HTML Email appeared first on Email On Acid.

Tutorial: Animated Image Carousel for Email with Sliding Transitions – Part 3

Mon, 03 Apr 2017 11:32:00 +0000

In this article, we will go over how to build a CSS driven animated image carousel for email that incorporates a sliding transition.

The post Tutorial: Animated Image Carousel for Email with Sliding Transitions – Part 3 appeared first on Email On Acid.

Yahoo Mail Android App Limits Styles to Email Body

Mon, 27 Mar 2017 14:28:00 +0000

Ever since Gmail started supporting media queries, there has been a resurgence of interest in responsive email design. You should know that the Android version of Yahoo! Mail does not support embedded styles in the head of an email.

The post Yahoo Mail Android App Limits Styles to Email Body appeared first on Email On Acid.

An interview with MJML

Tue, 21 Mar 2017 08:24:00 +0000

We caught up with MJML project leader, Nicolas Garnier, for an interview.

We cover email development, MJML, and the future of email.

The post An interview with MJML appeared first on Email On Acid.

Are Chatbots the Death of Email Marketing?

Tue, 14 Feb 2017 14:49:00 +0000

Chatbots are one the fastest growing trends in the marketing world.

In this post we explain what chatbots are, how they work, and if they'll be the death of email marketing.

The post Are Chatbots the Death of Email Marketing? appeared first on Email On Acid.

How to Restart CSS Animations in Email Using The :active Pseudo-class

Wed, 08 Feb 2017 16:00:00 +0000

Sometimes it is difficult to decide if you should let your CSS animations loop or only execute once. Here is a technique that lets the recipient of your email replay animations on demand.

The post How to Restart CSS Animations in Email Using The :active Pseudo-class appeared first on Email On Acid.

7 Reasons Email Marketing Still Works

Tue, 24 Jan 2017 13:18:00 +0000

Katrina Manning, writer of all things digital marketing, shares her thoughts on why email marketing still works.

The post 7 Reasons Email Marketing Still Works appeared first on Email On Acid.

Holiday Interactive Email Campaigns

Mon, 16 Jan 2017 20:07:00 +0000

Whether they be to engage or delight recipients or to show their creative chops, here are some really cool campaigns that leverage interactivity and advanced CSS animations that we came across the past holiday season.

The post Holiday Interactive Email Campaigns appeared first on Email On Acid.

Minesweeper Interactive Email: Interview with Camille and miah from table tr td

Wed, 21 Dec 2016 15:56:00 +0000

An interactive email created by Camille and miah from table tr td featuring the iconic Minesweeper PC game recently caught our eyes. We decided to reach out and ask them their inspiration for the email and get their thoughts on interactive campaigns.

The post Minesweeper Interactive Email: Interview with Camille and miah from table tr td appeared first on Email On Acid.

5 Ways to Up Your Email Game in 2017

Fri, 16 Dec 2016 06:22:00 +0000

It's never been a more exciting time to be an email marketer! 2016
has brought lots of changes to email and created new possibilities for email marketers and devs.

So, what should you do in 2017 to get to the next level? Check out these 5 recommendations from our team at EOA.

The post 5 Ways to Up Your Email Game in 2017 appeared first on Email On Acid.

Tutorial: How to Code an Interactive Greeting Card Email

Thu, 15 Dec 2016 19:18:00 +0000

For EOA's holiday email, I thought it would be fun to create a 3D card
opening effect. Because of the techniques involved in CSS animation, I
knew this would only work in a few clients. I coded the email to work
only in iOS devices.

Read on to see how easy this effect is!

The post Tutorial: How to Code an Interactive Greeting Card Email appeared first on Email On Acid.

[Code Tutorial] How to build an Interactive Puzzle in Email

Wed, 07 Dec 2016 19:14:00 +0000

We built an interactive word puzzle email to feature our December promotion. Learn all the CSS tricks we used to make this email interactive and engaging in the inbox.

The post [Code Tutorial] How to build an Interactive Puzzle in Email appeared first on Email On Acid.

Fluid Retina Images for Email

Tue, 22 Nov 2016 17:09:00 +0000

'Retina' images are actually just ordinary images displayed in such a
way that they become more crisp on Apple's retina displays.

This blog will show you how to code images that are fluid and retina ready, but won't break your email's display in Outlook.

The post Fluid Retina Images for Email appeared first on Email On Acid.

Tutorial: Animated Image Carousel for Email with Ken Burns Effects – Part 2

Tue, 01 Nov 2016 10:40:00 +0000

Learn how to build a carousel for email with pan and zoom effects.

The post Tutorial: Animated Image Carousel for Email with Ken Burns Effects – Part 2 appeared first on Email On Acid.

Naver Webmail Testing: What You Need to Know

Fri, 14 Oct 2016 14:33:00 +0000

Naver is one of the largest technology companies in South Korea.

In this post we break down what you need to know about Naver Webmail, the rendering quirks and the HTML it supports.

The post Naver Webmail Testing: What You Need to Know appeared first on Email On Acid.

Mastering Styled Alt Text in Email

Thu, 13 Oct 2016 15:00:00 +0000

Though it might seem like an afterthought to add alt text to images, it
can make a huge difference for the success of your campaigns.

Alt text
is easy to style in many clients, and can help get your message across
whether or not image blocking is on.

The post Mastering Styled Alt Text in Email appeared first on Email On Acid.

Tutorial: Animated Image Carousel for Email – Part 1

Fri, 30 Sep 2016 15:52:00 +0000

Learn how to build a carousel that will fade from one image to the next in email clients that support CSS animation.

The post Tutorial: Animated Image Carousel for Email – Part 1 appeared first on Email On Acid.

Gmail Update: Support for Embedded Styles and Media Queries has Arrived!

Fri, 30 Sep 2016 07:16:00 +0000

It's finally here! It's like Christmas in September for email developers!

Gmail has just released a bevy of important updates to their email
client, bringing it into the 21st century and enabling email developers
everywhere to leave behind old tools and techniques.

The post Gmail Update: Support for Embedded Styles and Media Queries has Arrived! appeared first on Email On Acid.

Coding for Windows 10 Mail App

Wed, 28 Sep 2016 13:00:00 +0000

The Windows 10 Outlook Mail app is set to become one of the most used
email clients on desktop. As more people buy Windows 10, we'll see more and more
opens happening on this app.

I'll be offering a high-level overview of the challenges this email client offers.

The post Coding for Windows 10 Mail App appeared first on Email On Acid.

Four Interactive Email Fallback Strategies

Tue, 20 Sep 2016 09:48:00 +0000

One of the really exciting things to happen to email over the past few
years is the introduction of interactivity and animations in email using
CSS, or what's being called kinetic design.

It's important to ensure that your
email still renders nicely in clients that aren't able to handle
advanced CSS by providing fallback content.

The post Four Interactive Email Fallback Strategies appeared first on Email On Acid.

Telstra Webmail Testing: What You Need to Know

Mon, 19 Sep 2016 12:23:00 +0000

Telstra is one of the largest ISPs in Australia and their webmail serves over 2 million users.

In this post we break down what you need to know about Telstra, the rendering quirks and the HTML it supports.

The post Telstra Webmail Testing: What You Need to Know appeared first on Email On Acid.

Gmail Announces Support for Embedded Styles and Media Queries

Wed, 14 Sep 2016 17:00:00 +0000

Gmail has long been a thorn in the side of email developers everywhere.
This client's lack of support for embedded CSS (in the <head> of an email) has
been the main reason that all styles must be inlined before sending.

No longer! Gmail is about to make a major update to how their email client handles code. Read on to find out what changes will be made and how it might affect your emails.

The post Gmail Announces Support for Embedded Styles and Media Queries appeared first on Email On Acid.

Add These Two Innovative Email Layout Techniques to Your Toolbox

Tue, 13 Sep 2016 15:24:00 +0000

In this blog, I'll be looking at two innovative email layout techniques, their advantages and disadvantages, and how they fare with real content.

Looking at both Mark Robbin's Table of your Dreams and Rémi Parmentier's Fab Four Technique.

The post Add These Two Innovative Email Layout Techniques to Your Toolbox appeared first on Email On Acid.

Making Custom Font Stacks Work in Outlook: Update

Wed, 07 Sep 2016 15:00:00 +0000

If you include a custom font at the top of your font stack, Outlook will
ignore all of your fallback fonts and instead display Times New Roman.

But fear not! As with most Outlook bugs, there are ways to get around
this.

The post Making Custom Font Stacks Work in Outlook: Update appeared first on Email On Acid.

Gmail Now Supports Display: None

Wed, 31 Aug 2016 19:08:00 +0000

Hey email devs! Just wanted to let you know that as of today, Gmail now has full support for 'display: none;' when used inline.

Read on for more info on where display:none is supported and where it's not.

The post Gmail Now Supports Display: None appeared first on Email On Acid.

Tutorial: CSS Fixed Positioning in Interactive Email

Tue, 30 Aug 2016 14:25:00 +0000

This article shows off a fun example that we created and shows how you
can create your own interactive email that takes advantage of fixed
positioning.

The post Tutorial: CSS Fixed Positioning in Interactive Email appeared first on Email On Acid.

Insights in Email Event Recap

Mon, 22 Aug 2016 19:51:00 +0000

We recently hosted our first email event!

See how it unfolded and get a recap of the talks and our goals going forward.

The post Insights in Email Event Recap appeared first on Email On Acid.

Coding Interactive Hotspots in HTML Email

Mon, 22 Aug 2016 14:50:00 +0000

Interactive hotspots, or positioned information overlays, are a good way
to deliver additional contextual information on an image.

This article
will go into how you can implement interactive hotspots in email that
work in many of the major email clients.

The post Coding Interactive Hotspots in HTML Email appeared first on Email On Acid.

Email as a Branding Tool

Thu, 04 Aug 2016 12:32:00 +0000

Email is by far the most under-utilized branding device in the marketing arsenal, not to mention a cheap and easy way to spread your brand’s message with an audience that has already displayed interest in your company.

We’ve outlined two ways you can effectively utilize email as part of your branding strategy.

The post Email as a Branding Tool appeared first on Email On Acid.

What You Need to Know about CSS Fixed Positioning in Email

Tue, 02 Aug 2016 15:00:00 +0000

One of the key features of modern webkit based email clients is the
support for more sophisticated capabilities in email design such as CSS animations and interactivity in email.
Animations and interactivity commonly utilize CSS positioning to move
elements within the email.

This article will show you what can be
achieved with fixed positioning.

The post What You Need to Know about CSS Fixed Positioning in Email appeared first on Email On Acid.

How a Tracking Pixel can Break Your Email

Tue, 02 Aug 2016 14:38:00 +0000

Yes, a 1x1 transparent image can break your entire layout. Last Friday we sent out a carefully tested interactive email, only to find that when it hit inboxes there was a huge problem. Find out how it happened and what we learned.

The post How a Tracking Pixel can Break Your Email appeared first on Email On Acid.

Beating Thunderbird’s Checkbox Bug (and Targeting Techniques)

Mon, 25 Jul 2016 14:56:00 +0000

The Thunderbird email client has a peculiar bug when it comes to the
support of checkbox and radio elements.

Learn how to overcome it here, as well as various methods to target your
CSS for Thunderbird.

The post Beating Thunderbird’s Checkbox Bug (and Targeting Techniques) appeared first on Email On Acid.

What techniques make your email campaign relevant?

Thu, 14 Jul 2016 16:12:00 +0000

How do you create email that’s relevant to your whole audience, not just a niche group within it?

We’ll break down what strategies, technology and best practices you need to employ to ensure relevancy in your email campaigns across the board.

The post What techniques make your email campaign relevant? appeared first on Email On Acid.

Absolute Positioning in the Samsung Android Email Client

Mon, 20 Jun 2016 13:27:00 +0000

Although not often discussed in email design circles, the Samsung
email client is a relatively popular email client among users of
Samsung's Galaxy line of Android phones. It turns out that this client
does not support absolute positioning.

Thankfully there is a technique you can use to mitigate this shortcoming using Samsung’s client specific ids.

The post Absolute Positioning in the Samsung Android Email Client appeared first on Email On Acid.

Why Apple Pay for the Web is Good News for Mobile Email

Thu, 16 Jun 2016 14:00:00 +0000

Apple announced this week at their WWDC developer conference that they will be bringing Apple Pay to the Web.

This is a huge development for email because it will make mobile web transactions so much easier.

The post Why Apple Pay for the Web is Good News for Mobile Email appeared first on Email On Acid.

Demystifying Meta Tags in Email

Tue, 14 Jun 2016 14:00:00 +0000

Meta tags are a mysterious topic in the world of email development. Many
tags are included 'for good measure' without the developer knowing
quite why it's there.

I'll cover some of the common uses for these tags in email, as well as some commonly seen tags that you may not really need.

The post Demystifying Meta Tags in Email appeared first on Email On Acid.

The Ultimate Email CSS Animation Guide: Part 2

Tue, 07 Jun 2016 23:42:00 +0000

CSS animations are an incredibly powerful way to add a touch of interactivity to your email campaigns.

In the second part of our CSS animation series we look at animation techniques, drawbacks and some takeaway code samples.

The post The Ultimate Email CSS Animation Guide: Part 2 appeared first on Email On Acid.

How to Create Responsive Rollover Images for Email

Tue, 31 May 2016 15:30:00 +0000

This article covers how to create interactive rollover images in email that will scale with the width of your email.

Add this technique to your emails today!

The post How to Create Responsive Rollover Images for Email appeared first on Email On Acid.

9 Essential Design Elements of a Conversion-Driven Template

Thu, 19 May 2016 18:35:00 +0000

You A/B test your subject line, toil over every word in the text of your email and segment your list to the T, but what are you doing to optimize your email’s layout? The design aesthetic of your email template are just as critical as the words you use. So let’s take a look at nine design elements that will help to boost your bottom line.

The post 9 Essential Design Elements of a Conversion-Driven Template appeared first on Email On Acid.

7 Ways to Harness the Power of Transactional Email

Wed, 11 May 2016 18:13:00 +0000

Transactional email, while not always as sexy as marketing email, gets 4-8x more opens and clicks than bulk mailings. Plus, transactional emails can be part of the first impression a new prospect/buyer has of your brand, so you need to make it count.

In this blog, we'll break down 7 ways to optimize these emails.

The post 7 Ways to Harness the Power of Transactional Email appeared first on Email On Acid.

Find and Fix Email Deliverability Issues

Wed, 04 May 2016 21:17:00 +0000

Sometimes it can seem like quite a challenge to figure out why your
email isn't getting delivered.

So how can you figure out what problem is plaguing
your latest email campaign? It's not as difficult as you might think.
The tools we offer at Email on Acid make it easy to determine the
problem.

The post Find and Fix Email Deliverability Issues appeared first on Email On Acid.

Tutorial: Build an Interactive Carousel for Email

Thu, 21 Apr 2016 14:32:00 +0000

Interactive email is becoming more popular than ever. Carousels can be a
powerful tool for email, especially for mobile where vertical space is
at a premium.

The carousel we'll be creating below isn't just for images
though, you can add any content you want to each section (including
buttons and text).

The post Tutorial: Build an Interactive Carousel for Email appeared first on Email On Acid.

How to Embed Videos that Are Playable in Yahoo! Mail

Tue, 19 Apr 2016 15:21:00 +0000

This article will show you how you can embed videos that are playable
inside Yahoo! Mail by taking advantage of certain Yahoo! Mail markup
that loads the Yahoo! Mail video player.

If you have a lot of Yahoo! Mail subscribers, this simple technique
might pay off for you!

The post How to Embed Videos that Are Playable in Yahoo! Mail appeared first on Email On Acid.

Accelerate Your Workflow with Modular Email Design

Wed, 30 Mar 2016 16:32:00 +0000

Modular design can be applied to email development to create a flexible
framework of pre-tested code blocks that you can mix and
match for any email.

Learn how to speed up your email development workflow.

The post Accelerate Your Workflow with Modular Email Design appeared first on Email On Acid.

Troubleshooting Line Length in HTML Email

Thu, 18 Feb 2016 20:18:00 +0000

Line length is one of those tricky elements that can cause strange
rendering issues in email clients. These problems may appear to take
different forms as the length of the line changes.

To help you
troubleshoot the problem, I'm going to explain its roots, how to spot it
and how to fix it.

The post Troubleshooting Line Length in HTML Email appeared first on Email On Acid.

Future-Proof, Fluid Hybrid Email Template by Mailsheep

Tue, 16 Feb 2016 16:00:00 +0000

To spread some email love, we teamed up with Mailsheep to bring you a new fluid hybrid template. Now you can give your readers an exquisite experience in all email clients and devices, even the ones without media query support (we’re lookin’ at you, Gmail app).

The post Future-Proof, Fluid Hybrid Email Template by Mailsheep appeared first on Email On Acid.

Responsive, Animated Email Template from Email Monks

Thu, 21 Jan 2016 17:40:00 +0000

An estimated 66 percent of emails are being opened on mobile devices.

That’s why we paired up with Email Monks again to bring you an exquisite, mobile-friendly template that, with some awesome coding techniques, will make your call to action pop right off the page!

The post Responsive, Animated Email Template from Email Monks appeared first on Email On Acid.

5 Easy Tips for Mobile Optimization

Tue, 12 Jan 2016 20:34:00 +0000

With mobile opens on the rise, responsive design is more important
than ever. With a minimal amount of
effort, you can make your campaigns more effective and enjoyable for
mobile users.

Read on for five ways to polish your template or email.

The post 5 Easy Tips for Mobile Optimization appeared first on Email On Acid.

Email on Acid Gives Back

Thu, 17 Dec 2015 22:32:00 +0000

Contributing to the community is a key tenet of the Email on Acid culture. We believe it's important to contribute to our local and global community in ways that extend beyond email development and email marketing and have worked with Project C.U.R.E. and Toys for Tots this year to do just that.

The post Email on Acid Gives Back appeared first on Email On Acid.

7 Smart Ways to Repurpose Your Content

Thu, 17 Dec 2015 09:00:00 +0000

Creating a solid, engaging piece of content is not an easy feat.

So, how do you keep producing awesome content for multiple channels and different audiences without going crazy? By repurposing a piece of content for different channels and audiences!

In this blog, we’re going to break down why repurposing content is beneficial to your bottom line AND walk you through how we took a single blog and spun it off into 7 different pieces of repurposed content.

The post 7 Smart Ways to Repurpose Your Content appeared first on Email On Acid.

Using Ghost Columns to Fix Alignment Problems in Outlook

Wed, 16 Dec 2015 23:34:00 +0000

Are your columns not staying side-by-side in Outlook? We have the fix!

We can use the 'hybrid' part of fluid hybrid design to constrain these columns so they appear as intended.

The post Using Ghost Columns to Fix Alignment Problems in Outlook appeared first on Email On Acid.

9 Characteristics of a Killer Email Nurturing Sequence

Wed, 09 Dec 2015 17:01:00 +0000

Acquiring a customer is one thing, but keeping them is entirely different.

Your nurturing (aka onboarding) sequence could last anywhere from days to months with plenty of meaty content in the middle. That’s why we’ve focused in on nine elements to create a nurturing sequence that will keep your customers around for the long haul.

The post 9 Characteristics of a Killer Email Nurturing Sequence appeared first on Email On Acid.

7 Holiday Email Campaigns that Give Back

Tue, 24 Nov 2015 15:49:00 +0000

Email campaigns can accomplish so much more than increasing brand recognition or boosting your company’s bottom line.

As the holiday season approaches, we wanted to highlight seven companies that are using their email marketing channels for good.

The post 7 Holiday Email Campaigns that Give Back appeared first on Email On Acid.

A Fluid Hybrid Design Primer

Fri, 13 Nov 2015 23:25:00 +0000

Fluid hybrid design is on the way to replacing media query-based design
as the go-to framework for responsive emails.

Also known as 'spongy'
design, this technique creates emails that look great on almost any
device and in almost any email client.

The post A Fluid Hybrid Design Primer appeared first on Email On Acid.

Alternative Uses for Hamburger Menus in Email

Thu, 05 Nov 2015 23:00:14 +0000

Creating a hamburger menu for mobile clients is actually pretty easy,
and the concept can be applied to any kind of information that needs to
be collapsed for mobile users.

In this tutorial, I'm going to use this
technique to collapse information items for mobile users.

The post Alternative Uses for Hamburger Menus in Email appeared first on Email On Acid.

Building Brand Advocacy Webinar with Spendsetter

Thu, 05 Nov 2015 21:00:00 +0000

Having a
customer recommend you to their friends and family is the most valuable
introduction that can be made for your brand.

Join us for a webinar on November 19 to learn how to use email to build brand advocates for your company.

The post Building Brand Advocacy Webinar with Spendsetter appeared first on Email On Acid.

Web Page Previews Updated with New Clients

Tue, 20 Oct 2015 01:07:23 +0000

We've added a number of new browsers to our testing suite including Mac, PC and mobile devices.

Read on to find out more!

The post Web Page Previews Updated with New Clients appeared first on Email On Acid.

Fixing the iPad “100% Width Gap” Email Bug

Fri, 09 Oct 2015 22:20:45 +0000

For some reason, 100% width elements sometimes won't stretch to the full width of the iPad screen.

Read on to find out our simple fix for this bothersome bug.

The post Fixing the iPad “100% Width Gap” Email Bug appeared first on Email On Acid.

iPhone6 Frame Test

Thu, 01 Oct 2015 21:40:50 +0000

The post iPhone6 Frame Test appeared first on Email On Acid.

Grab “Seashells,” v2.0 of Our Free Responsive Email Template

Wed, 30 Sep 2015 23:55:00 +0000

Back in 2013, Email on Acid offered our first free responsive email template to help the email community.

Our template was so popular--with over 23,623 downloads (and counting)--that we’ve created a new, revamped version. Come check it out!

The post Grab “Seashells,” v2.0 of Our Free Responsive Email Template appeared first on Email On Acid.

Reducing Send Anxiety Webinar with Email Copilot

Thu, 24 Sep 2015 23:59:41 +0000

Holiday emails are likely the most important-and most anxiety
producing-emails you'll send all year. What can you do to reduce that
anxiety and know that your email is going to both look good and make it
to the inbox? Join us on October 8 at 1 p.m. EST to find out!

The post Reducing Send Anxiety Webinar with Email Copilot appeared first on Email On Acid.

The Last Bulletproof Button You’ll Ever Need

Thu, 24 Sep 2015 21:20:00 +0000

Are you having button problems? Grab our newest bulletproof button design and drop it in your campaign!

The post The Last Bulletproof Button You’ll Ever Need appeared first on Email On Acid.

Get an A+ in Email Marketing This Year

Thu, 17 Sep 2015 22:00:49 +0000

In celebration of the back-to-school season, we've developed this quick
study guide with seven important considerations to make sure you are
getting the most out of your email marketing efforts. The information is
gleaned from some of the top authorities in the field, so take a look
and make sure you earn an A+ this year!

The post Get an A+ in Email Marketing This Year appeared first on Email On Acid.

Optimizing Email for Every Inbox: A Podcast with TechnologyAdvice

Thu, 17 Sep 2015 00:15:00 +0000

Tanya Wheeler-Berliner, senior marketing manager for Email on Acid, was a recent guest on the TechnologyAdvice Expert Interview Series
to share her insight on the intersection of sales, marketing and
technology. The series, which is hosted by TechnologyAdvice's Josh
Bland, explores a variety of business and technology landscapes through
conversations with industry leaders.

The post Optimizing Email for Every Inbox: A Podcast with TechnologyAdvice appeared first on Email On Acid.

[Roundup] 8 Best Email Development Blogs

Wed, 09 Sep 2015 22:00:10 +0000

As an email developer trying to stay on the cutting edge of what's
possible in email, I spend a lot of time reading industry blogs. I
wanted to share a list of my favorites with our community.

I recommend
that you add all of these to your bookmarks, or RSS feed, or however the
cool kids are reading blogs these days.

The post [Roundup] 8 Best Email Development Blogs appeared first on Email On Acid.

Merge Tags: What They Are & Creative Uses

Wed, 02 Sep 2015 21:20:41 +0000

We get a lot of questions about what merge tags are, and how to use
them. They're actually one of the most powerful tools in the email
marketer's toolbox!

This blog was written to help beginners understand
what merge tags are and to suggest a few creative uses.

The post Merge Tags: What They Are & Creative Uses appeared first on Email On Acid.

[Roundup] 16 Best Blogs for Email Marketers

Fri, 28 Aug 2015 01:10:00 +0000

We searched high and low for the most informative,
knowledgeable and applicable email marketing blogs on the web. The
result is this list of 16 home run hitters perfect for all of your email
needs.

The post [Roundup] 16 Best Blogs for Email Marketers appeared first on Email On Acid.

Making the Case for Predictive Dynamic Content

Thu, 13 Aug 2015 21:45:00 +0000

Consumers are demanding relevance in the emails they receive. Provide that personalization and relevance with predictive dynamic content, which sees an average click-to-open rate lift of 73%.

The post Making the Case for Predictive Dynamic Content appeared first on Email On Acid.

[Roundup] 15 Best Dynamic Content Tools for Email

Thu, 13 Aug 2015 04:35:20 +0000

We’ve compiled our top 15 picks for the best software to use to deploy dynamic content in your email campaigns. The list includes the tools you need to display different images, localize subject lines, switch up offers and CTA’s and more, all based on customer data. Enjoy!

The post [Roundup] 15 Best Dynamic Content Tools for Email appeared first on Email On Acid.

Mobile Optimization: Retina Images in Email

Fri, 31 Jul 2015 00:28:00 +0000

Retina images are a simple form of mobile optimization that can be
implemented in any email campaign. Want to know what a 'retina display'
really is, and how to code these beautiful images into your own
campaigns?

You've come to the right place.

The post Mobile Optimization: Retina Images in Email appeared first on Email On Acid.

Email on Acid: 6 Years Later

Wed, 29 Jul 2015 22:09:00 +0000

It's hard to believe that six years ago my sister, Michelle (aka Miki), asked me two very interesting questions: 'Why
is it so difficult to get an HTML email to render correctly in every
client and why is it that there is no service out there to help me
understand why it looks the way it does?'

We decided to answer those questions and share our findings with the rest of the email development community, and Email on Acid was born.

The post Email on Acid: 6 Years Later appeared first on Email On Acid.

Outlook.com DOES Support Margins

Tue, 28 Jul 2015 02:00:54 +0000

For a long time now, we've been avoiding using margins in our emails
because of Outlook.com's nasty habit of stripping them out. Despite our previous coverage
of this issue, it turns out that Outlook.com isn't totally removing
margins from email code.

You just have to know this one super-secret
trick to get margins working across the board.

The post Outlook.com DOES Support Margins appeared first on Email On Acid.

Prevent IE Edge Meta Tag from Breaking Images in Live Mail

Tue, 30 Jun 2015 21:00:40 +0000

The IE=Edge meta tag is becoming very popular with HTML email developers
for one reason: it enables CSS3 and media queries in Windows Phone 7.5
and higher.

It turns out that the IE=Edge meta tag will break the display of images in Live Mail. But we have a fix for that!

The post Prevent IE Edge Meta Tag from Breaking Images in Live Mail appeared first on Email On Acid.

Making Custom Font Stacks Work in Outlook

Sat, 30 May 2015 02:47:00 +0000

Outlook 2007, 2010 and 2013 have created limitless troubles for email developers. We have a whole whitepaper on how to address a lot of these troubles, including image gaps, image backgrounds and so on. But a bug I encountered recently—displaying custom fonts—had me pulling my hair out for a few hours, until I realized that I could game the system and make my fallback fonts function by using a LOT of font declarations.

The post Making Custom Font Stacks Work in Outlook appeared first on Email On Acid.

4 Email Metrics that Really Matter

Wed, 27 May 2015 22:00:16 +0000

How are you measuring the success of your emails?

With a sea of data at your fingertips, it can be difficult to focus on the email metrics that impact your bottom line. Discover the 4 email metrics you should zero in on to achieve success with every campaign.

The post 4 Email Metrics that Really Matter appeared first on Email On Acid.

5 Psychology Principles to Improve Your Next Email Campaign

Tue, 07 Apr 2015 21:23:00 +0000

With emotions playing such a large role in decision making, it would be foolish to ignore psychological factors that might influence opens, clicks and conversions. Understanding these five basic tactics arms you with the ability to create emails with a 'wow factor' that gets results.

Read on to learn more about the 5 persuasive psychology tactics you should use in your next email campaign.

The post 5 Psychology Principles to Improve Your Next Email Campaign appeared first on Email On Acid.

Yahoo! Mail Now Supports Media Queries

Tue, 10 Mar 2015 21:41:00 +0000

Kudos to Justin Khoo at FreshInbox for starting the petition for Yahoo! to change their parser to support media queries.

Though Yahoo! has remedied the media queries issue, it looks like attribute selectors are still not supported. Is another petition in the works? Maybe. But for now, we’ll break down the changes and what they mean for you.

The post Yahoo! Mail Now Supports Media Queries appeared first on Email On Acid.

Why Forwarding Emails is So Bad

Tue, 03 Mar 2015 02:47:00 +0000

When testing emails, forwarding can be the bane of a designer’s existence.

Perhaps the email you so carefully coded is being forwarded around the office for 'quality assurance.' Now you’re hearing about all of the broken buttons and unstyled links.

The post Why Forwarding Emails is So Bad appeared first on Email On Acid.

7 Tips to Nail Your Valentine’s Day Email Campaign

Wed, 28 Jan 2015 21:13:12 +0000

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you're missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop.

Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

The post 7 Tips to Nail Your Valentine’s Day Email Campaign appeared first on Email On Acid.

How Android is Strangling Responsive Design

Tue, 27 Jan 2015 02:19:00 +0000

'Are you kidding me? Android must support responsive design. Right? Right??'

It turns out that the answer to this question is actually pretty complicated. Read on to find the answer.

The post How Android is Strangling Responsive Design appeared first on Email On Acid.

Bulletproof Buttons for Office 365 (and Everything Else)

Tue, 13 Jan 2015 04:00:00 +0000

A number of bulletproof button designs have been in use for quite a while now. However, these 'bulletproof' buttons actually have a few chinks in their armor: mostly Office 365 and Lotus Notes.

It's 2015, and it's time for a new bulletproof button!

The post Bulletproof Buttons for Office 365 (and Everything Else) appeared first on Email On Acid.

Android Gmail App and Inbox App Still Increasing Font Size

Tue, 23 Dec 2014 03:09:09 +0000

When it comes to email campaigns, we hate surprises.

That's why we were worried when we got a tweet with a messed up version of our holiday newsletter and the hashtag #EPICFAIL. Oh no!

The post Android Gmail App and Inbox App Still Increasing Font Size appeared first on Email On Acid.

7 Elements of a Conversion-Driven Landing Page

Thu, 18 Dec 2014 23:00:42 +0000

Creating an astonishing email campaign is only half of the equation when mastering the email conversion process. The other critical piece of the pie that deserves just as much time and attention is crafting a dedicated landing page.

Check out these 7 key characteristics that will make your landing page a conversion-driving machine!

The post 7 Elements of a Conversion-Driven Landing Page appeared first on Email On Acid.

Does Text to Image Ratio Affect Deliverability?

Tue, 07 Oct 2014 03:05:16 +0000

A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file. So why should we email marketers and designers give a hoot about finding the perfect balance with our text and images? Because it’s all about the deliverability, baby!

Read on to see what we discovered!

The post Does Text to Image Ratio Affect Deliverability? appeared first on Email On Acid.

Adapt Your Media Queries for Apple’s New iPhone 6/6+ and Watch

Wed, 17 Sep 2014 23:47:12 +0000

On September 9th, Apple announced three new devices they're adding to the lineup: the iPhone 6, iPhone 6+ and Watch.

Join us for some speculation on how this might affect media queries and email marketing.

The post Adapt Your Media Queries for Apple’s New iPhone 6/6+ and Watch appeared first on Email On Acid.

How does email file size affect deliverability?

Tue, 26 Aug 2014 01:59:00 +0000

One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.

We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the 'perfect' weight for your email. Read on to explore our findings.

The post How does email file size affect deliverability? appeared first on Email On Acid.

The ALS Ice Bucket Challenge Hits Email on Acid

Tue, 19 Aug 2014 04:19:02 +0000

Things got downright chilly at the EOA offices today when our CEO John Thies accepted the ALS Ice Bucket Challenge.

As enjoyable as it was to watch the boss man get doused with some freezing cold water, it was actually for a good cause. Check out the video here!

The post The ALS Ice Bucket Challenge Hits Email on Acid appeared first on Email On Acid.

A Beginner’s Guide: Email Campaigns From Start to Finish

Mon, 21 Jul 2014 21:31:00 +0000

Creating an email campaign from scratch can be like navigating a maze.

We're going to cover the basic steps of bringing an email campaign to fruition in this blog.

The post A Beginner’s Guide: Email Campaigns From Start to Finish appeared first on Email On Acid.

CASL and Email Marketing: What You Need to Know

Fri, 11 Jul 2014 22:00:31 +0000

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

The post CASL and Email Marketing: What You Need to Know appeared first on Email On Acid.

The Gmail App is Cutting Off My Emails, What Gives?!

Wed, 11 Jun 2014 21:59:00 +0000

The Gmail app for iOS has a nasty habit of 'clipping' emails, or cutting their contents short, and adding a button that says 'Download entire message.' This could potentially hide an email's main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking 'Download entire message' the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I'll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

The post The Gmail App is Cutting Off My Emails, What Gives?! appeared first on Email On Acid.

Email Engagement Metrics: More than Your Typical Analytics

Sat, 31 May 2014 02:00:00 +0000

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.

The post Email Engagement Metrics: More than Your Typical Analytics appeared first on Email On Acid.

An Inspiring Mother’s Day Campaign by Charity Water – Simply Brilliant!

Fri, 02 May 2014 22:00:36 +0000

A Tip of Our Hat…

Finding fantastic marketing campaigns inspires us! That is why we are tipping our hat to Charity: Water for creating a beautiful Mother’s Day campaign that gets straight to the heart of the matter.

Check it out here!

The post An Inspiring Mother’s Day Campaign by Charity Water – Simply Brilliant! appeared first on Email On Acid.

Paragraphs in HTML Email

Fri, 25 Apr 2014 22:05:56 +0000

Paragraphs may seem like one of the simplest HTML tags, but you'd be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.

The post Paragraphs in HTML Email appeared first on Email On Acid.

9 Tips to Craft a Killer CTA

Wed, 23 Apr 2014 21:00:00 +0000

If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your 'call to action,' better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.

Give your CTA the attention it deserves! We've got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.

The post 9 Tips to Craft a Killer CTA appeared first on Email On Acid.

Typo Traps are Here!

Mon, 14 Apr 2014 23:58:00 +0000

As email marketers, we're all aware of the presence of spam traps. Traditionally, these come in two flavors: honeypots and recycled traps. In the last year, Spamhaus has created a new kind of spam trap: so called typo traps.

Read on to make sure your list doesn't get blocklisted!

The post Typo Traps are Here! appeared first on Email On Acid.

This just in: Gmail DOES support embedded styles!

Wed, 09 Apr 2014 21:36:22 +0000

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn't quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

The post This just in: Gmail DOES support embedded styles! appeared first on Email On Acid.

10 Killer Email Marketing Infographics

Tue, 25 Mar 2014 22:00:32 +0000

According to Graphs.net, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That's why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.

The post 10 Killer Email Marketing Infographics appeared first on Email On Acid.

Top 10 Responsive Templates for Your Budget

Wed, 05 Mar 2014 23:00:50 +0000

If you aren't taking advantage of responsive email design right now, you are flushing money down the drain. We took the time to scour the web and find 10 stellar responsive email templates you can customize and brand to put your best foot forward with your subscribers.

Plus, these templates are hella cheap so you don't have to break the bank kick-starting your next email campaign.

The post Top 10 Responsive Templates for Your Budget appeared first on Email On Acid.

Are you an Email Design Rock Star? Become an EOA Resource.

Wed, 26 Feb 2014 04:04:45 +0000

Calling All Email Experts!

Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.

Want to get on the list?

The post Are you an Email Design Rock Star? Become an EOA Resource. appeared first on Email On Acid.

Easy Responsive Design Tutorial in 7 Steps

Fri, 21 Feb 2014 09:59:00 +0000

We've had a lot of questions about how to make a template responsive, and how responsive design works in general.

Today, I'm going to take a template from 99designs (one that we wrote about in our 600+ Free Templates blog) and add responsive behavior to it so you can see how it's done.

The post Easy Responsive Design Tutorial in 7 Steps appeared first on Email On Acid.

6 Simple A/B Tests to Optimize Your Conversion Rate

Thu, 23 Jan 2014 09:45:00 +0000

The new 'it' couple: Marketing and A/B testing

As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience.

Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization — and that’s where A/B testing comes into play.

The post 6 Simple A/B Tests to Optimize Your Conversion Rate appeared first on Email On Acid.

Lorem Ipsum and Spam Testing

Tue, 14 Jan 2014 01:00:00 +0000

Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple spam testing mistake.

The post Lorem Ipsum and Spam Testing appeared first on Email On Acid.

Email on Acid has moved to a new, swanky location

Fri, 13 Dec 2013 03:00:12 +0000

Email testing has found a new home.

Drum roll please…

We are proud to announce that Email on Acid has FINALLY made the move into our brand new, stunning office space! We landed some prime real estate in the Tech Center of Denver Colorado (designed and built from scratch!) and we couldn’t be more excited about the finished product.

The post Email on Acid has moved to a new, swanky location appeared first on Email On Acid.

9 Ways to Prevent Yahoo! Headaches

Tue, 10 Dec 2013 00:54:50 +0000

Yahoo! Mail is a popular web-based email client. Most problems with this client are caused by remnants of Yahoo! Shortcuts. This infuriating feature turned random keywords into advertisement links. We give kudos to Yahoo! for removing it, but it seems to have some lingering aftereffects.

Read on for our top list of need-to-know tips for coding emails for this cranky client.

The post 9 Ways to Prevent Yahoo! Headaches appeared first on Email On Acid.

7 Time-Saving Tricks for Lotus Notes 6.5, 7, 8 and 8.5

Tue, 03 Dec 2013 06:52:40 +0000

We know how difficult it can be coding for this client, but it might not be as old as you think. Though some call it a dinosaur, Lotus Notes 6.5 came out in 2003, with a new version every couple of years after that.

The real problem with Lotus Notes isn't its age; it's the quirky rendering delivered by this client. Don't worry, we've got your back.

Check out our handy list of pain points and make your Lotus Notes coding stress-free.

The post 7 Time-Saving Tricks for Lotus Notes 6.5, 7, 8 and 8.5 appeared first on Email On Acid.

17 Must-Know Tricks for Outlook 2007, 2010 and 2013

Tue, 19 Nov 2013 03:00:00 +0000

Designing for Outlook is like chasing the ever elusive White Whale. We spend hours pursuing it, tracking down bugs and glitches, trying to achieve pixel perfection in a distinctly imperfect environment.

Here are 17 tips to improve your outlook on Outlook.

The post 17 Must-Know Tricks for Outlook 2007, 2010 and 2013 appeared first on Email On Acid.

7 Awe Inspiring Business Advantages of Video Email

Thu, 17 Oct 2013 21:25:12 +0000

Video has always been the last kid picked for the marketing team, but with the introduction of HTML5 video support he's grown 4 inches and he's got a wicked jump shot.

Here are 7 reasons you should consider taking video off the bench to see how it performs in your next campaign.

The post 7 Awe Inspiring Business Advantages of Video Email appeared first on Email On Acid.

Designer Spotlight: Email Monks

Wed, 02 Oct 2013 03:27:15 +0000

Here at Email on Acid we find teamwork to be crucial in our expansive growth in the tech community. Let's be clear though, when we talk about teamwork, we aren't just talking about teamwork between our internal co-workers but rather, teamwork throughout the whole tech community to ensure marketers and businesses alike can harness the power of email marketing on a mass scale.

That is why we decided to recognize companies that are absolutely killing it in their creative industry.

The post Designer Spotlight: Email Monks appeared first on Email On Acid.

5 Tips for Adapting to Gmail’s Tabbed Inbox

Tue, 24 Sep 2013 05:11:00 +0000

Gmail introduced the 'tabbed inbox' in May of this year, sending shockwaves through the email marketing community.

Yes, change is scary, but don't panic just yet. Going back to marketing fundamentals will help you adjust to these changes.

The post 5 Tips for Adapting to Gmail’s Tabbed Inbox appeared first on Email On Acid.

Certify Your Email Templates as “Acid Tested”

Wed, 11 Sep 2013 03:37:00 +0000

'Acid Tested' means a perfect email in every client, every time. Hardcore email testing takes hard work and dedication, but the results are priceless.

Show your clients that you're going the extra mile with this Acid Tested icon set.

The post Certify Your Email Templates as “Acid Tested” appeared first on Email On Acid.

Seeing Gaps Between Your Images in Outlook 2013?

Wed, 04 Sep 2013 03:00:00 +0000

Outlook 2013 avoids some of the pitfalls of its predecessors, but it comes with its own unique challenges. For instance, spliced images that render perfectly in Outlook 2007 and 2010 will sometimes show a large (~10px) gap in Outlook 2013.

Read the article for a quick fix to this annoying problem.

The post Seeing Gaps Between Your Images in Outlook 2013? appeared first on Email On Acid.

A Slick, New Image Swapping Technique for Responsive Emails

Fri, 19 Jul 2013 00:00:56 +0000

Are you looking for an email image swap that works everywhere?

Check out this super-simple approach that's easy to implement and (nearly) flawless.

The post A Slick, New Image Swapping Technique for Responsive Emails appeared first on Email On Acid.

Why is Outlook.com displaying the Mobile Version of my Email in IE9?

Fri, 28 Jun 2013 00:00:28 +0000

Is your email displaying as the mobile version in Outlook/IE9? Here's something that recently happend to one of our customers along with the solution...

The post Why is Outlook.com displaying the Mobile Version of my Email in IE9? appeared first on Email On Acid.

How to Take Control of Your Line Height in Outlook.com

Thu, 20 Jun 2013 00:00:12 +0000

Are you having problems with the line height of your email in Outlook.com or Hotmail? This problem is caused by Outlook.com's style sheet forcing a line-height of 131%.

The solution? This one's actually very easy. All you need to add is a little CSS magic.

The post How to Take Control of Your Line Height in Outlook.com appeared first on Email On Acid.

2 Fixes for Image Spacing in Outlook Web App (Office 365)

Thu, 06 Jun 2013 00:00:09 +0000

Are you seeing 4-5px gaps underneath your images in Outlook 365's Outlook Web App (OWA)? Check out our latest blog on client quirks to see how to fix this annoying problem.

The post 2 Fixes for Image Spacing in Outlook Web App (Office 365) appeared first on Email On Acid.

How Will Gmail’s New Tabbed Inbox Affect Deliverability?

Fri, 31 May 2013 17:08:00 +0000

Does logging into your inbox remind you of an episode of Hoarders? Are disorganized messages circling you like a murder of crows? Well, according to the Gmail team, 'it doesn’t have to be that way.'

The post How Will Gmail’s New Tabbed Inbox Affect Deliverability? appeared first on Email On Acid.

Fitting More Above the Fold

Wed, 01 May 2013 03:33:13 +0000

We recently came across this clever email from One King's Lane. The email looks great with images downloaded, but that wasn't what caught our eye. Email clients will show a variety of things when they encounter an image that doesn't have specified height or width. Read on to find out exactly what they'll display!

The post Fitting More Above the Fold appeared first on Email On Acid.

Vector Markup Language and Backgrounds

Sat, 13 Apr 2013 00:07:33 +0000

Backgrounds might seem like they should be a simple effect to achieve in HTML email, but that's not always the case. Outlook 2007, 2010 and even 2013 will give users who rely on the body's background-image property a lot of trouble. Because of these problems many have turned to Vector Markup Language (VML), part of the Office Open XML standards.

Firing Blanks with Outlook.com

Wed, 03 Apr 2013 03:41:00 +0000

We recently came across a problem in Outlook.com where emails were being rendered as a blank white page. Examining the 'View email source' showed us that the code had indeed been recieved. So why was the email blank?

The post Firing Blanks with Outlook.com appeared first on Email On Acid.

Viewport Metatag Rendered Unusable

Thu, 28 Mar 2013 05:50:00 +0000

In our responsive design testing, we've been trying a number of different techniques to control how our emails are displayed. One tempting piece of internet technology was the viewport meta tag.

Turns out this tag causes a BLANK, white screen in the BlackBerry. Check out our test results on all devices...

The post Viewport Metatag Rendered Unusable appeared first on Email On Acid.

Media Queries and Device Orientation

Thu, 21 Mar 2013 22:00:00 +0000

It would be nice if all devices responded to media queries in exactly the same way, but they don't. As discussed in our previous blog, screen resolution doesn't determine how media queries respond on many devices.

Well we've put each of our in house devices to the media query test, here's what we found...

The post Media Queries and Device Orientation appeared first on Email On Acid.

Screen Resolution and Responsive Design

Tue, 19 Mar 2013 00:00:45 +0000

Responsive design allows you to tailor your content to different screen sizes, but what size screens are out there? Check out our latest blog to find out what screen sizes you can expect to encounter.

The post Screen Resolution and Responsive Design appeared first on Email On Acid.

Using Empty Table Cells in HTML Emails

Wed, 30 Jan 2013 05:01:00 +0000

Designers often use empty cells in tables to create 'pixel perfect' emails, but this method might not be as reliable as you had thought. We performed a number of tests to investigate empty table cells. Check out this blog post to review some of our research and to learn best practices.

The post Using Empty Table Cells in HTML Emails appeared first on Email On Acid.

Email on Acid the MSNBC Website of the Week!

Tue, 18 Dec 2012 01:00:03 +0000

JJ Ramberg starts the segment by guessing that a lot of her viewers use email to communicate with their customers and users.

We're betting that she's absolutely right, and we'd like to thank her for stressing the importance of pre-flight rendering and SPAM checks, as well as pointing out that EOA does more than provide screenshots, we provide insights into the discrepancies discovered.

The post Email on Acid the MSNBC Website of the Week! appeared first on Email On Acid.

3 Ways to Remove Unwanted Gaps Between Tables in Outlook 2007 and 2010

Sat, 28 Jul 2012 15:52:00 +0000

If you are trying to stack tables side by side or top to bottom, you might find Outlook 2007 & 2010 to be a bit, well... troublesome. If you are seeing unwanted gaps or spacing between your tables, you've come to the right place.

In this article, I'll spare you the speech about Outlook and it's infamous Word rendering engine and we'll cut straight to the fix.

The post 3 Ways to Remove Unwanted Gaps Between Tables in Outlook 2007 and 2010 appeared first on Email On Acid.

45 Reasons Why HTML Email Optimization Should Be a Priority

Fri, 06 Apr 2012 06:51:47 +0000

With a lack of standards for rendering HTML & CSS within the various email clients, email development can sometimes be difficult*.
(* Colossal understatement...)

Even with the use of an email boilerplate, tips, and tricks, it can be rough on any developer to try to account for the many combinations of DOCTYPEs, HTML elements, and CSS properties that make up your email's foundation.

So, what's an email marketer to do?

The post 45 Reasons Why HTML Email Optimization Should Be a Priority appeared first on Email On Acid.

Ensure that Your Entire Email Is Rendered on iPhone & iPad

Fri, 23 Dec 2011 19:00:00 +0000

While using the native email clients for the iPhone and iPad, we noticed that in approximately 10-15% of our test emails, the reader only displayed a small segment of the original email. When this happens, it renders the loaded portion of the email with a button at the bottom which reads: 'Download remaining XX bytes.' Often times the button appears below the fold, especially in landscape view, making it easy to miss.

Here are a few work-arounds...

The post Ensure that Your Entire Email Is Rendered on iPhone & iPad appeared first on Email On Acid.

Stop Yahoo! Mail from Displaying Your Email Twice

Wed, 30 Nov 2011 23:00:11 +0000

If you use a simple street address in your email, there's a chance that Yahoo might duplicate your content twice, or maybe even three times. Each time, the repetative content starts with the city and state which caused the glitch in the first place. Confused? So were we, here's more...

The post Stop Yahoo! Mail from Displaying Your Email Twice appeared first on Email On Acid.

When It Comes to Email, Size Does Matter

Thu, 10 Nov 2011 04:21:39 +0000

As if things weren't already hard enough, now we have to worry about file size? That's right ladies and gents, if your email exceeds 102K, Gmail will clip off the rest.

The post When It Comes to Email, Size Does Matter appeared first on Email On Acid.

Stop Gmail from Wrapping Your Phone Number into Text Links

Wed, 12 Oct 2011 21:46:40 +0000

Both the desktop and mobile version(s) of Gmail now insert an anchor link around phone numbers. Check out this article for a few work-arounds...

The post Stop Gmail from Wrapping Your Phone Number into Text Links appeared first on Email On Acid.

Email Standards – Can We Make a Difference?

Tue, 20 Sep 2011 01:16:24 +0000

We all know that there should be a universal standard for HTML and CSS but the fact is email clients are far less concerned with compliance than web browsers. None of their users are complaining about the way advisements are rendered in their inbox. So can we make a difference? It may be wishful thinking but our answer to that question is: Yes!

The post Email Standards – Can We Make a Difference? appeared first on Email On Acid.

We’ve Added Four Days to Each Email on Acid Subscription

Wed, 31 Aug 2011 05:43:46 +0000

In an effort to express how grateful we are for your patience and understanding, we will be extending each Email on Acid subscription by 4 days. This means if your subscription was set to renew on the 5th day of this coming month, it will now renew on the 9th day and all subsequent renewals will be based on that date. If you are on a 3, 6, 9 or 12 month plan, your auto renewal will also be extended 4 days.

The post We’ve Added Four Days to Each Email on Acid Subscription appeared first on Email On Acid.

The Dust has Settled, But We’re Not Out of the Woods Yet

Wed, 31 Aug 2011 03:47:36 +0000

To provide a recap of yesterday's events. I want to start out saying once again, we are sorry for the downtime we experienced. We are honored that our customers have come to rely on our service and we take that responsibility very seriously.

The post The Dust has Settled, But We’re Not Out of the Woods Yet appeared first on Email On Acid.

Stop Yahoo! Mail from Rendering Your Media Queries

Thu, 28 Jul 2011 21:40:40 +0000

To make a long story short, each version of Yahoo! ignores your media query declaration along with all of its conditional statements and renders each of the styles as if they are outside of the media query to begin with. On top of that, it gets confused with your first declaration which is therefore ignored. Here's your fix...

The post Stop Yahoo! Mail from Rendering Your Media Queries appeared first on Email On Acid.

Background Colors in HTML Emails

Tue, 31 May 2011 21:13:08 +0000

In my last article I explained why the large, horizontal gap sometimes appears in Outlook 2007 and 2010. Unfortunately the only perfect fix is to stack your tables so that you never have a table that exceeds 23 inches in height. One common strategy for setting a background color for all email clients is to create wrapper table with a width of 100%. This makes it challenging to keep your tables under 23 inches in height - especially when developing long newsletters. With that said, here's another option you might consider...

The post Background Colors in HTML Emails appeared first on Email On Acid.

Spacing Issues in Outlook 2007 and 2010

Tue, 17 May 2011 02:24:15 +0000

In some instances, Outlook 2007 and 2010 will render an unwanted vertical space in your email. We've been aware of issue for a while and figured it's time we hunker down in search for an explanation. If you are running into this issue, hopefully this article will provide you with some useful work-a-rounds.

The post Spacing Issues in Outlook 2007 and 2010 appeared first on Email On Acid.

CSS Padding in Outlook 2007 and 2010

Mon, 04 Apr 2011 20:00:00 +0000

For those of you who design and develop HTML emails for Outlook 2007 and 2010, you already know that you are bound by tables and you have very limited CSS support. What you might not realize is that these two email clients completely convert your code from something legible into a seemingly foreign Microsoft language. In this article, we tackle one of the more critical conversions you should be aware of when developing for these two tricky email clients.

The post CSS Padding in Outlook 2007 and 2010 appeared first on Email On Acid.

Bullet Points in ULs Not Showing Up in Windows Mail, Outlook Express, and More

Sat, 05 Mar 2011 01:20:00 +0000

It was recently brought to our attention that sometimes bullets do not render in Windows Mail. After further research, we learned that if you have a CSS 'width' property set in a containing UL, your bullets will not render in Windows Mail, Outlook Express, Outlook 2003 and Live Mail.

The post Bullet Points in ULs Not Showing Up in Windows Mail, Outlook Express, and More appeared first on Email On Acid.

The Android Mail App and CSS “Class” Declarations

Fri, 11 Feb 2011 00:23:18 +0000

While testing the native Android email application we found that it does not support embedded or linked CSS class declarations.

Check our our recommended solution...

The post The Android Mail App and CSS “Class” Declarations appeared first on Email On Acid.

Override Font Resizing on the Android

Tue, 14 Dec 2010 23:00:19 +0000

In reading one of Campaign Monitor's more recent posts: Override the minimum font size on the iPhone and iPad, we had a hunch that this trick might also work on the native Android email client so we decided to investigate a little further.

The post Override Font Resizing on the Android appeared first on Email On Acid.

Hexadecimal vs. RGB Values in HTML Emails

Fri, 10 Dec 2010 23:56:10 +0000

We had a recent question in our forums regarding which clients support hexadecimal vs. RGB values so I figured I would publish the results of my research to our blog as well.

In summary, it is best to avoid using rgb(255,0,0) values when developing HTML emails. Long hex (#F00F00), Short hex (#F00) and colors (red) are supported in all the email clients I tested.

The post Hexadecimal vs. RGB Values in HTML Emails appeared first on Email On Acid.

The Google Font API and HTML Email

Mon, 24 May 2010 19:04:12 +0000

Google, in conjunction with Typekit, just released a new Font API that allows designers to easily import non-standard OS fonts into their web pages. The API uses the CSS @font-face rule but relies on their CDN to provide the data bandwidth, which is probably much faster than yours. After hearing about this we wanted to investigate and find out the email client support for such an API.

The post The Google Font API and HTML Email appeared first on Email On Acid.

The Best Strategies for Testing Your HTML Email

Mon, 11 Jan 2010 10:10:14 +0000

Although our email testing simulation is intended to make your life much easier, it is still vitally important to test your email in each of the popular web browsers as well.

In taking into account the complexity of testing your email, we must first consider the most popular email applications used today. Then we will take a look at web based email clients, and finally we will touch on ways to ensure that your email will render correctly on mobile devices.

The post The Best Strategies for Testing Your HTML Email appeared first on Email On Acid.

Absolute vs. Relative References

Tue, 01 Sep 2009 04:18:34 +0000

It is important to note: Our Email Test only supports absolute references to links and images embedded within your email. So what's the difference between the two? Hopefully this article will shed some light on the subject...

The post Absolute vs. Relative References appeared first on Email On Acid.

Email “Renderability”

Sun, 23 Aug 2009 11:59:00 +0000

Market research has led us to the conclusion that most emails are NOT getting tested for renderability - after all, is that even a word?

When we initially started developing our Email Test, our primary goal was to make life easier for the email designers and developers of the world - those who are hired to produce a professional template or layout for their clients.

The post Email “Renderability” appeared first on Email On Acid.

People are Talking About Our Email Testing Tool!

Wed, 19 Aug 2009 11:55:49 +0000

And so far the response has been great!

We are thrilled to announce that the Email on Acid buzz has begun! In the past week, we have found 6 published articles in various websites detailing current issues regarding the lack of HTML email standards, the challenges of testing, our solution, and a list of the features we offer.

We would like offer our sincere gratitude to those of you who have taken the time to publish us!

The post People are Talking About Our Email Testing Tool! appeared first on Email On Acid.

Default CSS in Web & Desktop Email Clients

Tue, 18 Aug 2009 09:42:07 +0000

It's important to beware!

It comes as no surprise that web clients use their own style sheets to render their pages. In the new version of Yahoo Mail and AIM Mail, emails are rendered inside an I-frame allowing for a fairly clean slate. However, in clients like G-Mail, Hotmail and Yahoo-Classic, they seem to make an attempt to reset browser defaults but several of their self-imposing styles are still carried over.

This issue may actually challenge the notion that you are always safe using the basics when it comes to tables and divs. In fact if you didn't know that you needed to overwrite certain styles using embedded or inline CSS, your end result may look much different than expected.

The post Default CSS in Web & Desktop Email Clients appeared first on Email On Acid.

Why Web Standards Matter for Your Email

Sat, 27 Jun 2009 07:11:00 +0000

Until now, designing and developing HTML emails has been like trying to hit a moving target while blindfolded. Each of the email clients have different standards for how they accept and render standard HTML and CSS.

The post Why Web Standards Matter for Your Email appeared first on Email On Acid.